For Transformational Outsourcing - Social Media Department
The rule is that you want to increase exposure        and customer return rate by:       Finding them       Having them ...
   Either through local/mobile search or through          local/mobile advertising as well as offering          promotion...
Remember that traffic represents real people –        people who are potentially your customers.       Local Search (Goog...
www.transformationaloutsourcing.com   5
These are things that will illicit someone to do       something.www.transformationaloutsourcing.com                     6
Set up a short code or mobile keyword with a       reputable service      Make sure that you have all the capabilities   ...
   Set up a short code or mobile keyword with a         reputable service (Example: BizM3)          Make sure that you h...
   Use the keyword and short code on all         promotions, web, business cards, or at the         establishment itself ...
   Drive them to landing pages or to come in         directly        This is immediate – 95% of all text messages       ...
   Business cardswww.transformationaloutsourcing.com   11
For Transformational Outsourcing - Social Media Department
   Mobile Pages         Mobile Coupons         Maps         Click to Call         SMS         Specific Mobile Landin...
   Maps         Directions         Landing Page         Coupon         Click to Call         Tags         Google Bo...
   Maps         Directions         Landing Page         Coupon         Click to Call         Tags         Google Bo...
   Use Goo.gl to create shortened URLs and          create a QR Codewww.transformationaloutsourcing.com                 16
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Going Mobile

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The importance of having a mobile portal for your business that your customers can access.

Published in: Technology, Business
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Transcript of "Going Mobile"

  1. 1. For Transformational Outsourcing - Social Media Department
  2. 2. The rule is that you want to increase exposure and customer return rate by:  Finding them  Having them find you  Reminding them you are there  Giving them a reason to visit/buy  Giving them an incentive to recommend you to otherswww.transformationaloutsourcing.com 2
  3. 3.  Either through local/mobile search or through local/mobile advertising as well as offering promotions  Define campaign purpose  Do you want people to call?  Do you want customers to go to your shop?  Do you just want leads so that you can them?  Are you just building a list (SMS or Email)?www.transformationaloutsourcing.com 3
  4. 4. Remember that traffic represents real people – people who are potentially your customers.  Local Search (Google)  Offline occurrences (print media)  Purchased traffic (Google Ads, Admob)  Social Media (Facebook/Foursquare)www.transformationaloutsourcing.com 4
  5. 5. www.transformationaloutsourcing.com 5
  6. 6. These are things that will illicit someone to do something.www.transformationaloutsourcing.com 6
  7. 7. Set up a short code or mobile keyword with a reputable service  Make sure that you have all the capabilities you want (polls, trivia, tracking, etc.)  Most importantly, there must be a confirmation of opt in and the ability to opt out- it’s the law!www.transformationaloutsourcing.com 7
  8. 8.  Set up a short code or mobile keyword with a reputable service (Example: BizM3)  Make sure that you have all the capabilities you want (polls, trivia, tracking, etc.)  Most importantly, there must be a confirmation of opt in and the ability to opt out- it’s the law!  Pick a mobile keyword that communicates the customer or their business name.  Example: If customer’s name is John, use keyword John123, or if it’s John’s Pizza, use JohnPizza123www.transformationaloutsourcing.com 8
  9. 9.  Use the keyword and short code on all promotions, web, business cards, or at the establishment itself – everywhere where people will actually see it.  Use a coupon or something that will incentivize your customer to opt in.  People will not opt in if all you do is spam them.  Keep in touch with your customers with specials, coupons, and important information.www.transformationaloutsourcing.com 9
  10. 10.  Drive them to landing pages or to come in directly  This is immediate – 95% of all text messages get opened within minutes  Send out a promotion that expires within a few hourswww.transformationaloutsourcing.com 10
  11. 11.  Business cardswww.transformationaloutsourcing.com 11
  12. 12. For Transformational Outsourcing - Social Media Department
  13. 13.  Mobile Pages  Mobile Coupons  Maps  Click to Call  SMS  Specific Mobile Landing Pages  Mobile Traffic Generationwww.transformationaloutsourcing.com 13
  14. 14.  Maps  Directions  Landing Page  Coupon  Click to Call  Tags  Google Boostwww.transformationaloutsourcing.com 14
  15. 15.  Maps  Directions  Landing Page  Coupon  Click to Call  Tags  Google Boostwww.transformationaloutsourcing.com 15
  16. 16.  Use Goo.gl to create shortened URLs and create a QR Codewww.transformationaloutsourcing.com 16
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