On October 23rd, 2014, we updated our
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1. Create topics for blog article Option 1: CM asks the client a week before order date Option 2: CM asks the writer to refer to the client’s website Option 3 (New): CM uses Google alerts/Digg to come up with relevant blog topics ▪ Asks clients for any specific events or promotions for FB/Twitter content
2. CM orders content to writer in eLance Topics Number of blogs, FB posts, Tweets, Q&A Due date Client’s site, min words/blog, max characters for FB posts
3. Writers should create relevant, engaging, and timely content Various Types of FB posts 1. Educational (Information) 6. Quotes 2. Marketing 7. Statistics 3. Polls (Ask for opinions) 8. Links to blog articles 4. Videos/Pictures 9. Fill in the blank post 5. News and Current Events • Example: This Christmas, I will buy myself a _____
4. Writer submits content in Dropbox > Writer’s folder and notifies CM5. CM proofreads content for spelling, grammar, content relevance, and other requirements If content does not pass QA, CM notifies writer in eLance to discuss how to improve content If necessary, CM sends content to client for approval Process goes back to Step 46. CM saves content in Dropbox > Client folder and notifies Mark’s team for publishing