Open Value Chains in Politics, Economy, Society & Science

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Die Organisations- und Kommunikationskraft und -fähigkeit der Gesellschaft hat durch die fortschreitende Digitalisierung und Technologisierung eine noch nie dagewesen Dimension erreicht und stellt damit die bisherigen Organisationskonzepte in Verwaltung Politik und Wirtschaft in Frage. Die Spannungslinien der Veränderungsprozesse verlaufen durch bestehende Geschäfts- und Machtmodellen und sind vielfach Treiber der aktuellen politischen und wirtschaftlichen Diskussionen.

Der Vortrag zeigt, wie Kooperationsmodelle und Wertschöpfungsketten in Wirtschaft, Verwaltung und Politik mit der Gesellschaft gestaltet werden können; welche Geschäfts- und Verwaltungsmodelle transformiert werden müssen; wie offene Innovationskonzepte in die Wertschöpfungskette integriert werden können; wie und wo die Organisationen Transparenz strategisch einsetzen können.

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Open Value Chains in Politics, Economy, Society & Science

  1. 1. Open Value Chains in Politics, Economy, Society & ScienceDr. Peter Parycek, MSc, Centre for E-Government, Danube University Krems
  2. 2. #I BRIEF HISTORY
  3. 3. Agrarian Society
  4. 4. Media Revolution (Letterpress)
  5. 5. Industrial Society
  6. 6. Media Revolution (TV&Radio)
  7. 7. Media Revolution (Internet)
  8. 8. Open Commons PhilosophersIvan Illich: People become dependent on the expert knowledge ofprofessionals they lose faith in their own capacity to act.Doug Engelbart: Vision of distributed and decentralisedtechnologies.Guy Debord: Society of spectacle  Spectacle is the opposite ofdialog  modern passivity! Spectatorship hinders participationFred Moore: Ethic of sharingE. F. Schumacher: Small is beautiful “production by the massesnot for the masses”Fred Turner: „… produce a social sphere, in which we are allone“
  9. 9. NetworkedKnowledgeSociety
  10. 10. #II EMPOWERMENT
  11. 11. Declining cost of production
  12. 12. Declining costs of transaction
  13. 13. Declining costs of distribution dongga BS
  14. 14. Development in technology leads to strengthening of our societies Many 2 Many + Digitization + Convergence + Declining cost of production + Declining cost of transaction + Declining costs of distribution = Increase in the organizational- & communicational ability of society31/08/2012
  15. 15. #III PRINCIPLES
  16. 16. 1.Collaboration31/08/2012
  17. 17. 2. Transparency
  18. 18. 3. Sharing
  19. 19. #IV OPEN VALUE CHAIN
  20. 20. # 1 PoliticsTransparency, Participation & Collaboration
  21. 21. Opening of the policy process Evaluation Agenda Setting Policy CycleImplementierung Formulierung Vgl. P. Müller
  22. 22. Agenda Setting https://wwws.whitehouse.gov/petitions
  23. 23. Verbalization http://stjornlagarad.is/english/
  24. 24. Implementation http://challenge.gov/
  25. 25. Implementation (Sharing) http://data.linz.gv.at/
  26. 26. Implementation (Cooperation)
  27. 27. Evaluation http://mps-expenses.guardian.co.uk/
  28. 28. #2 Society Revival of common goods
  29. 29. New Paradigm …Nobody owns itEverybody uses itAnybody can improve it daveeza
  30. 30. http://www.openstreetmap.org/
  31. 31. http://www.ushahidi.com/
  32. 32. architectureforhumanity http://architectureforhumanity.org/
  33. 33. http://opensourceecology.org/
  34. 34. http://www.makerbot.com/
  35. 35. 4 Transactional Frameworks Market Based Non MarketDecentralized Price System Social Sharing & ExchangeCentralized Firm Hierarchy Government & Non-Profits Yochai Benkler
  36. 36. #3 EconomyTechnology Disruption in almost every branch
  37. 37. Closed hierarchical Open networked Organisation Organisation
  38. 38. http://jonaslinde.se/2011/06/open-services-value-cha
  39. 39. Closed traditional Open networked Music Model Music Model Recruit Artists Record Themseves Sign Artist Use co-creators (using the Internet) Trensetter sites Record Tracks Trendsetter Promote Tracks Use co-creators Patronage sites (no Internet) Distribute CDs Management Intermediary sites Artists manage PR: Web site, YouTube, Facebook & Co Publicity Disseminator sites Henry Chesbrough
  40. 40. http://www.threadless.com/
  41. 41. Goldcorp Challenge:2000: $ 575.000 price moneyÜberraschende Teams: Studenten Berater,Mathematiker, Militär, …110 Ziel: 50% waren vorher nicht bekannt!80% der neuen Ziele = 8 Millio ounces of gold$10.000.-- 1999 wären heute $125.000.--
  42. 42. Governance Structure Hierarchical Flat OpenParticipation Method Innovation Innovation Market place Community Closed Consortium Elite Circle Developed for Businesses: Pisano & Verganti
  43. 43. • 200.000 Scientists• R&D: Boeing, Dow, DuPont, Novartis, Procter & Gamble, Air Force Research Labs, NASA, In-Q-Tel, … http://www.innocentive.com/
  44. 44. • A single customer has saved Dell $1million in support costs• In 1 year: 10,000 fixes viewed 2.5 million times.• 9,000 ideas contributed to Dell Ideastorm• 120 ideas put into practice
  45. 45. #4 ScienceThe New Era of Networked Science
  46. 46. Collaboration: Citizen science Clickworkes on Mars
  47. 47. Collaboration: Citizen science Galaxy Zoo
  48. 48. Collaboration: Citizen science Ornithology
  49. 49. Sharing DataHuman Genome Project
  50. 50. Sharing & Collaboration Bradner laboratorCIC1=CC=C(C2=N[C@@H](CC(OC(C)(C)C)=O)C3=NN=C(C)N3C4=C2C(C)=C(C)S4)C=C1
  51. 51. Dr. Peter Parycek, MScZentrum für E-Governance, Donau-Universität Kremspeter.parycek@donau-uni.ac.at+43 2732 893-2312http://www.donau-uni.ac.at/egov

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