Case-Study onCase-Study onMobile AdvertisingMobile Advertising& User Behavior& User Behaviortowards Mobile Adtowards Mobile AdBannersBanners
Why Mobile Advertising?Mobile advertising givesmarketers access to a captiveaudience in a hyper-targetedway.It produces more immediateresponses, and a higher responserate, than any other marketingmethod ever seen before.
Time Spent on Mobile PhonesSource: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1
Growing Mobile TrafficSource: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1
Mobile Ad Spend Share..Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1
Mobile AdvertisingIt’s better to think mobile asMarketing,Communication and SalesChannel rather than justthinking Mobile as an AdPlatform.
Facts About Banner Advertising• 15 percent of people trust banner ads completely or somewhat, compared to29 percent for TV ads.• 34 percent don’t trust banner ads at all or much, compared to 26 percent formagazine ads.• 25-34 year olds see 2,094 banner ads per month.Source: http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/
Facts Continued..• Click-through rates are 0.1 percent.(Double Click)• The 468 x 60 banner has a 0.04 percentclick rate.• An estimated 31 percent of adimpressions can’t be viewed by users.• 8 percent of Internet users account for85 percent of clicks.• Up to 50 percent of clicks on mobilebanner ads are accidental.• Mobile CPMs ( Cost PerMille/Thousand) are 75 cents.Source: http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/
Do Mobile Banners Deliver ROI?The Mobile banner clicks yield high bouncerates: 33% of customers who arrive on asite via a mobile advertisement do notprogress beyond the first page.The average page views of customers whoarrive via a mobile banner ad is 1.53. Thebest performing sites average 3.00 pages.Mobile banner advertising, with its high clickthrough rates and ever-expanding reach isundoubtedly a great means of supportingany display campaign.Source: http://condorconsulting.com/do-mobile-banners-deliver-roi/