Indian Television Market The News & Entertainment market with its current status & advertising trends.
The Indian Television Market <ul><li>The market size of Television industry is around 20,000 crores; out of which:   </li>...
Television Viewership Data <ul><li>* The total viewership in Indian TV market is 112 million; out of which: </li></ul><ul>...
Growth of TV Media Year after Year <ul><li>* The growth of TV media has seen an upward swing from year 2005 to 2007, which...
The Growth of TV market YoY 2005 2006 2007 2008( ESTIMATED ) 15% 17% 18% 17%
Growth in TV & Media Industry <ul><li>* Cumulative Annual Growth Rate (CAGR) is appx.18%, which is the forecast for the in...
  FDI in News & Entertainment Industry <ul><li>* Almost 13 proposals for FDI in media were cleared by Ministry of Informat...
FDI in E & M industry <ul><li>FDI in Television channels: </li></ul><ul><ul><li>Entertainment channels = 49% </li></ul></u...
Diversification & Investments <ul><li>* Most notable developments in E & M industry were the diversification in the value ...
Diversification Chart for  Times Of India Group TV & Radio Film Ent. Print Media TOI Group TOI Group being present into Pr...
Diversification Chart for UTV UTV TV Entertainment & News   Gaming UTV diversified into Gaming from TV Entertainment & News.
Diversification & Investments <ul><ul><li>NDTV announced its plans to launch an entertainment channels in collaboration wi...
Diversification Chart for NDTV NDTV TV Entertainment & News Film Production Radio  in collaboration  with Sun Company NDTV...
Diversification Chart for  Adlabs Adlabs Films Radio TV Productions by investing in Synergy Communications Adlabs being pr...
Indian Electronic Media Industry <ul><li>* The no. of TV Channels in India may reach 500 by the end of 2008 from 402 in 20...
Share of Various advertising media in Indian Market <ul><li>Newspapers & Magazines hold 51% share, which is maximum in the...
Share of different media in market Maximum share still lies with Print Media, TV holds second  largest share in the advert...
Advertising in TV industry <ul><li>* The no. of advertisers on TV grew by 29% in the span of 5 yrs. from 2003-07. </li></u...
Potential for TV & News Industry <ul><li>Liberal Foreign investment policies by the government can boost the growth of Ent...
Potential for Growth of TV & News Industry Low Ads Spend Liberal FDI Policies Untapped Rural  Market Economic Impetus Reas...
Potential for TV & News Industry <ul><li>Indian Advertising spends as a percentage of GDP is only 0.34 per cent, which is ...
Hindi News Channels’ Market <ul><li>The top 7 Hindi News Channels in the Hindi Speaking Market (HSM) are as follows : </li...
Chart of HSM (Day Part) for Hindi News Channel  *  Source: TAM- (TVR) Report, 34th week, 2008 for HSM. 0.07 04.04 26.28 95...
Chart of HSM (Prime Time) for Hindi News Channel  *  Source: TAM- (TVR) Report, 34th week, 2008 for HSM. 0.09 01.41 15.32 ...
Current Scenario & Status Report for Top Hindi News Channels. Both Day & Prime Time Both Day & Prime Time India TV Both Da...
Current Scenario & Status Report for Top Hindi News Channels. <ul><li>Aaj Tak stands on top in both Day Part & Prime Time ...
Other Popular Hindi News Channels in Hindi Speaking Market (HSM) <ul><li>India News : </li></ul><ul><ul><li>Reach (in 000)...
Chart for Other Popular Hindi News Channels in HSM Note: These 3 channels together hold even less than 10% share of Hindi ...
Other Popular Hindi News Channels in Hindi Speaking Market (HSM) <ul><li>Other than top brands (holding more than 80% of t...
Key players of the Non-News Channels in Indian Market <ul><li>* Sun TV  is one of the largest regional broadcasters in Sou...
Key players of Non-News Channels in Indian Market <ul><li>* Zee Entertainment Enterprises (Zee TV)  is the largest produce...
Thank You Prepared By: Parul Gupta
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Television & News Industry: India

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Television & News Industry: India

  1. 1. Indian Television Market The News & Entertainment market with its current status & advertising trends.
  2. 2. The Indian Television Market <ul><li>The market size of Television industry is around 20,000 crores; out of which: </li></ul><ul><ul><li>8,000 crores is Advertisement market. </li></ul></ul><ul><ul><li>12,000 crores is encrypted/pay channels. </li></ul></ul><ul><li>*Source: Price Waterhouse Cooper (PWC) report-2008. </li></ul>
  3. 3. Television Viewership Data <ul><li>* The total viewership in Indian TV market is 112 million; out of which: </li></ul><ul><ul><li>Cable & Satellite viewership= 78 million </li></ul></ul><ul><ul><li>Terrestrial/Regional= 30 million </li></ul></ul><ul><ul><li>Direct To Home (DTH)= 4 million </li></ul></ul><ul><ul><li>IPTV ( Internet Protocol Television) & Mobile platforms have negligible viewer ship as if now. </li></ul></ul><ul><ul><li>*Source: Price Waterhouse Cooper (PWC) report-2008. </li></ul></ul>
  4. 4. Growth of TV Media Year after Year <ul><li>* The growth of TV media has seen an upward swing from year 2005 to 2007, which is: </li></ul><ul><ul><li>15% in 2005 </li></ul></ul><ul><ul><li>17% in 2006 </li></ul></ul><ul><ul><li>18% in 2007 </li></ul></ul><ul><li>* But the growth in the year 2008 is estimated to be only 17%. </li></ul><ul><li>*Source: AdEx Report-2007. </li></ul>
  5. 5. The Growth of TV market YoY 2005 2006 2007 2008( ESTIMATED ) 15% 17% 18% 17%
  6. 6. Growth in TV & Media Industry <ul><li>* Cumulative Annual Growth Rate (CAGR) is appx.18%, which is the forecast for the industry over next 5 years period. </li></ul><ul><li>* Reasons for Growth:- </li></ul><ul><ul><li>Technological Advancements. </li></ul></ul><ul><ul><li>Entry of large corporate players in all segments of the industry. </li></ul></ul><ul><ul><li>Increase in disposable income amongst Indian consumers & several other factors. </li></ul></ul><ul><ul><li>*Source: Price Waterhouse Cooper (PWC) report-2007 . </li></ul></ul>
  7. 7. FDI in News & Entertainment Industry <ul><li>* Almost 13 proposals for FDI in media were cleared by Ministry of Information & Broadcasting in 2006. Among these, are 8 proposals for News & Current Affairs segment. </li></ul><ul><li>* 2006 saw maximum flow of Foreign Investment in the E & M industry. </li></ul><ul><li>* The industry has secured FDI inflow approx. Rs. 8.5 billion in the year 2007. </li></ul><ul><ul><li>*Source: Price Waterhouse Cooper (PWC) report *2007 & *2008 . </li></ul></ul>
  8. 8. FDI in E & M industry <ul><li>FDI in Television channels: </li></ul><ul><ul><li>Entertainment channels = 49% </li></ul></ul><ul><ul><li>News channels = 26% </li></ul></ul><ul><li>FDI in Print Media Segment: </li></ul><ul><ul><li>Non- News Publication = 100% </li></ul></ul><ul><ul><li>News Publication = 26% </li></ul></ul><ul><li>FDI in Radio Sector: </li></ul><ul><ul><li>FM Radio sector = 20% </li></ul></ul><ul><li>*Source: The Association of Media & Entertainment Council (AMEC) report-2008 & PWC report 2008 . </li></ul>
  9. 9. Diversification & Investments <ul><li>* Most notable developments in E & M industry were the diversification in the value chain of the industry, such as: </li></ul><ul><ul><li>The TOI Group, having its presence in Print, TV & Radio entered into Filmed Entertainment Business with the release of its First English Film in 2006. </li></ul></ul><ul><ul><li>UTV diversified into Gaming by investing into Gaming companies India Games & Ignition. </li></ul></ul><ul><ul><li>*Source: Price Waterhouse Cooper (PWC) report-2007. </li></ul></ul>
  10. 10. Diversification Chart for Times Of India Group TV & Radio Film Ent. Print Media TOI Group TOI Group being present into Print, TV & Radio now entered into Film Entertainment.
  11. 11. Diversification Chart for UTV UTV TV Entertainment & News Gaming UTV diversified into Gaming from TV Entertainment & News.
  12. 12. Diversification & Investments <ul><ul><li>NDTV announced its plans to launch an entertainment channels in collaboration with film-maker Karan Johar’s Dharma Productions & also invested in a Radio Company in collaboration with a Sun Group. </li></ul></ul><ul><ul><li>Adlabs, having its presence in Films & Radio entered into TV Production by investing in Synergy Communications. </li></ul></ul><ul><ul><li>*Source: Price Waterhouse Cooper (PWC) report-2007. </li></ul></ul>
  13. 13. Diversification Chart for NDTV NDTV TV Entertainment & News Film Production Radio in collaboration with Sun Company NDTV being present in TV Entertainment & News entered into Films & Radio as well.
  14. 14. Diversification Chart for Adlabs Adlabs Films Radio TV Productions by investing in Synergy Communications Adlabs being present in Films & Radio entered into TV Productions.
  15. 15. Indian Electronic Media Industry <ul><li>* The no. of TV Channels in India may reach 500 by the end of 2008 from 402 in 2007. </li></ul><ul><li>* Amongst all the channels, Hindi entertainment channels account for as much as 75% of national viewership & 80% of the advertising revenue. </li></ul><ul><ul><li>*Source: The Association of Media & Entertainment Council (AMEC) report-2008. </li></ul></ul>
  16. 16. Share of Various advertising media in Indian Market <ul><li>Newspapers & Magazines hold 51% share, which is maximum in the Indian Media Advertising Market. </li></ul><ul><li>The largest share goes to TV which comes around 36%. </li></ul><ul><li>Radio & Internet hold only 5% share as if now. </li></ul><ul><li>Outdoor & Retail Media contains almost 8% share of the Indian Media Advertising Market. </li></ul><ul><li>*Source: AdEx Report-2007. </li></ul>
  17. 17. Share of different media in market Maximum share still lies with Print Media, TV holds second largest share in the advertising media market.
  18. 18. Advertising in TV industry <ul><li>* The no. of advertisers on TV grew by 29% in the span of 5 yrs. from 2003-07. </li></ul><ul><li>* The no. of brands advertised by these advertisers grew by 23% in 2007 as compared to 2003. </li></ul><ul><li>*Source: Price Waterhouse Cooper (PWC) report-2008 . </li></ul>
  19. 19. Potential for TV & News Industry <ul><li>Liberal Foreign investment policies by the government can boost the growth of Entertainment & News segment in India. </li></ul><ul><li>Indian Rural market which is 3 times larger than the urban market is yet to explore by the media industry. </li></ul><ul><li>TV & News industry is growing faster than the nominal GDP growth due to income elasticity wherein when income rise, proportionately more resources get spent on leisure & entertainment. </li></ul>
  20. 20. Potential for Growth of TV & News Industry Low Ads Spend Liberal FDI Policies Untapped Rural Market Economic Impetus Reasons for Growth Demand for Content *Source: Price Waterhouse Cooper (PWC) report-2007.
  21. 21. Potential for TV & News Industry <ul><li>Indian Advertising spends as a percentage of GDP is only 0.34 per cent, which is way below the percentages for both developed and developing countries. This provides an immense potential for growth. </li></ul><ul><li>There is a huge demand for content in E & M industry other than just Hindi & English Content. Growing demand for content on vernacular languages & dubbed foreign content is attracting the big players to Indian Media Industry to invest in. </li></ul>
  22. 22. Hindi News Channels’ Market <ul><li>The top 7 Hindi News Channels in the Hindi Speaking Market (HSM) are as follows : </li></ul><ul><ul><li>Aaj Tak. </li></ul></ul><ul><ul><li>India TV. </li></ul></ul><ul><ul><li>Star News. </li></ul></ul><ul><ul><li>IBN 7. </li></ul></ul><ul><ul><li>Zee News. </li></ul></ul><ul><ul><li>NDTV India. </li></ul></ul><ul><ul><li>News 24. </li></ul></ul>
  23. 23. Chart of HSM (Day Part) for Hindi News Channel * Source: TAM- (TVR) Report, 34th week, 2008 for HSM. 0.07 04.04 26.28 9599 News 24 7 0.07 04.56 28.76 10507 NDTV India 6 0.10 06.53 33.68 12304 IBN 7 5 0.11 07.22 33.71 12315 Zee News 4 0.16 11.23 39.96 14600 Star News 3 0.17 11.48 41.52 15168 India TV 2 0.18 12.41 46.56 17011 Aaj Tak 1 TVR (TV Rating) Time Spending (Min. : Sec.) % 0f Reach Reach (in 000 ) Channels S.No.
  24. 24. Chart of HSM (Prime Time) for Hindi News Channel * Source: TAM- (TVR) Report, 34th week, 2008 for HSM. 0.09 01.41 15.32 5596 News 24 7 0.10 01.57 17.47 6383 NDTV India 6 0.15 02.52 20.11 7346 Zee News 5 0.14 02.36 20.97 7663 IBN 7 4 0.25 04.48 27.43 10020 Star News 3 0.25 04.46 27.58 10076 India TV 2 0.27 05.08 32.20 11765 Aaj Tak 1 TVR (TV Rating) Time Spending (Min. : Sec.) % 0f Reach Reach (in 000) Channels S.No.
  25. 25. Current Scenario & Status Report for Top Hindi News Channels. Both Day & Prime Time Both Day & Prime Time India TV Both Day & Prime Time Star News Aaj Tak IBN 7 Day & Prime Time Zee News Day & Prime Time NDTV India Both Day & Prime Time News 24 Both Day & Prime Time 1 st 2 nd 3 rd 4 th 5 th 6 th 7 th Zee News IBN 7
  26. 26. Current Scenario & Status Report for Top Hindi News Channels. <ul><li>Aaj Tak stands on top in both Day Part & Prime Time in Hindi Speaking Market. </li></ul><ul><li>India TV & Star News stand on 2 nd & 3 rd position in both Day & Prime time in HSM. </li></ul><ul><li>Zee News in Day Part & IBN 7 in Prime Time is on the 4 th position in HSM. </li></ul><ul><li>IBN 7 in Day Part & Zee News in Prime Time stand on the 5 th position in HSM. </li></ul><ul><li>NDTV India & News 24 remains on 6 th & 7 th position in both Day & Prime Time in HSM. </li></ul><ul><li>* Source: TAM- (TVR) Report, 34th week, 2008 for HSM. </li></ul>
  27. 27. Other Popular Hindi News Channels in Hindi Speaking Market (HSM) <ul><li>India News : </li></ul><ul><ul><li>Reach (in 000) : 1813 (Day Part), 933 (Prime Time) </li></ul></ul><ul><ul><li>% Reach : 04.96 (Day Part), 2.55 (Prime Time) </li></ul></ul><ul><ul><li>Time Spent (MM.SS): 0.33 (Day Part), 0.11 (Prime Time) </li></ul></ul><ul><ul><li>TVR : 0.01 (Day Part), 0.01 (Prime Time) </li></ul></ul><ul><li>Voice Of India : </li></ul><ul><ul><li>Reach (in 000) : 6775 (Day Part), 4200 (Prime Time) </li></ul></ul><ul><ul><li>% Reach : 18.55 (Day Part), 11.05 (Prime Time) </li></ul></ul><ul><ul><li>Time Spent (MM.SS) : 03.02 (Day Part), 1.09 (Prime Time) </li></ul></ul><ul><ul><li>TVR : 0.04 (Day Part), 0.06 (Prime Time) </li></ul></ul><ul><li>TEZ (Aaj Tak): </li></ul><ul><ul><li>Reach (in 000) : 7072 (Day Part), 4183 (Prime Time) </li></ul></ul><ul><ul><li>% Reach : 19.36 (Day Part), 11.45 (Prime Time) </li></ul></ul><ul><ul><li>Time Spent (MM.SS) : 03.20 (Day Part), 1.12 (Prime Time) </li></ul></ul><ul><ul><li>TVR : 0.05 (Day Part), 0.06 (Prime Time) </li></ul></ul><ul><ul><li>* Source: TAM- (TVR) Report, 34th week, 2008 for HSM. </li></ul></ul>
  28. 28. Chart for Other Popular Hindi News Channels in HSM Note: These 3 channels together hold even less than 10% share of Hindi Speaking Market & rest share belong to the other channels excluding these three. This chart does not represent the share of top news channels (which covers more than 80% market). It only represents the remaining share of other popular news channels in the HSM.
  29. 29. Other Popular Hindi News Channels in Hindi Speaking Market (HSM) <ul><li>Other than top brands (holding more than 80% of total market share), the popular news channels in HSM are TEZ (Aaj Tak), VOI (Voice Of India) & India News , which together holds even less than 10% of the market share. </li></ul><ul><li>Amongst all the three, TEZ (Aaj Tak) holds the maximum share, VOI stands on the 2 nd position & India News holds least share, which is not even 2% of total HSM as if now. </li></ul><ul><li>Except these 3, there are other players in the market too like Samay, Live India etc. covering the remaining part (which is more than 10%) of the total Hindi Speaking Market. </li></ul>
  30. 30. Key players of the Non-News Channels in Indian Market <ul><li>* Sun TV is one of the largest regional broadcasters in Southern India. </li></ul><ul><ul><li>It is on this unique position because of the increase in local & regional languages content. </li></ul></ul><ul><ul><li>It has recorded steady growth in revenue of over 10 % annually for past 3 years. </li></ul></ul><ul><li>* UTV Software is one of the most active Indian Entertainment Companies with expanding relationship with Disney. </li></ul><ul><ul><li>UTV is believed to have valued itself at about $700 million. </li></ul></ul><ul><ul><li>*Source: The Association of Media & Entertainment Council (AMEC) report-2008. </li></ul></ul>
  31. 31. Key players of Non-News Channels in Indian Market <ul><li>* Zee Entertainment Enterprises (Zee TV) is the largest producer & aggregator of Hindi programming in the world. </li></ul><ul><ul><li>Zee has an estimated reach of 500 million viewers in over 120 countries globally including US, Canada, Europe, Africa, Middle East, South East Asia, Australia & New Zealand. </li></ul></ul><ul><li>* Non-Indian Entertainment Companies: </li></ul><ul><ul><li>Disney channel. </li></ul></ul><ul><ul><li>Sony Entertainment Television. </li></ul></ul><ul><ul><li>Star TV. </li></ul></ul><ul><ul><li>*Source: The Association of Media & Entertainment Council (AMEC) report-2008. </li></ul></ul>
  32. 32. Thank You Prepared By: Parul Gupta

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