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Television & News Industry: India
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Television & News Industry: India

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Television & News Industry: India Television & News Industry: India Presentation Transcript

  • Indian Television Market The News & Entertainment market with its current status & advertising trends.
  • The Indian Television Market
    • The market size of Television industry is around 20,000 crores; out of which:
      • 8,000 crores is Advertisement market.
      • 12,000 crores is encrypted/pay channels.
    • *Source: Price Waterhouse Cooper (PWC) report-2008.
  • Television Viewership Data
    • * The total viewership in Indian TV market is 112 million; out of which:
      • Cable & Satellite viewership= 78 million
      • Terrestrial/Regional= 30 million
      • Direct To Home (DTH)= 4 million
      • IPTV ( Internet Protocol Television) & Mobile platforms have negligible viewer ship as if now.
      • *Source: Price Waterhouse Cooper (PWC) report-2008.
    View slide
  • Growth of TV Media Year after Year
    • * The growth of TV media has seen an upward swing from year 2005 to 2007, which is:
      • 15% in 2005
      • 17% in 2006
      • 18% in 2007
    • * But the growth in the year 2008 is estimated to be only 17%.
    • *Source: AdEx Report-2007.
    View slide
  • The Growth of TV market YoY 2005 2006 2007 2008( ESTIMATED ) 15% 17% 18% 17%
  • Growth in TV & Media Industry
    • * Cumulative Annual Growth Rate (CAGR) is appx.18%, which is the forecast for the industry over next 5 years period.
    • * Reasons for Growth:-
      • Technological Advancements.
      • Entry of large corporate players in all segments of the industry.
      • Increase in disposable income amongst Indian consumers & several other factors.
      • *Source: Price Waterhouse Cooper (PWC) report-2007 .
  • FDI in News & Entertainment Industry
    • * Almost 13 proposals for FDI in media were cleared by Ministry of Information & Broadcasting in 2006. Among these, are 8 proposals for News & Current Affairs segment.
    • * 2006 saw maximum flow of Foreign Investment in the E & M industry.
    • * The industry has secured FDI inflow approx. Rs. 8.5 billion in the year 2007.
      • *Source: Price Waterhouse Cooper (PWC) report *2007 & *2008 .
  • FDI in E & M industry
    • FDI in Television channels:
      • Entertainment channels = 49%
      • News channels = 26%
    • FDI in Print Media Segment:
      • Non- News Publication = 100%
      • News Publication = 26%
    • FDI in Radio Sector:
      • FM Radio sector = 20%
    • *Source: The Association of Media & Entertainment Council (AMEC) report-2008 & PWC report 2008 .
  • Diversification & Investments
    • * Most notable developments in E & M industry were the diversification in the value chain of the industry, such as:
      • The TOI Group, having its presence in Print, TV & Radio entered into Filmed Entertainment Business with the release of its First English Film in 2006.
      • UTV diversified into Gaming by investing into Gaming companies India Games & Ignition.
      • *Source: Price Waterhouse Cooper (PWC) report-2007.
  • Diversification Chart for Times Of India Group TV & Radio Film Ent. Print Media TOI Group TOI Group being present into Print, TV & Radio now entered into Film Entertainment.
  • Diversification Chart for UTV UTV TV Entertainment & News Gaming UTV diversified into Gaming from TV Entertainment & News.
  • Diversification & Investments
      • NDTV announced its plans to launch an entertainment channels in collaboration with film-maker Karan Johar’s Dharma Productions & also invested in a Radio Company in collaboration with a Sun Group.
      • Adlabs, having its presence in Films & Radio entered into TV Production by investing in Synergy Communications.
      • *Source: Price Waterhouse Cooper (PWC) report-2007.
  • Diversification Chart for NDTV NDTV TV Entertainment & News Film Production Radio in collaboration with Sun Company NDTV being present in TV Entertainment & News entered into Films & Radio as well.
  • Diversification Chart for Adlabs Adlabs Films Radio TV Productions by investing in Synergy Communications Adlabs being present in Films & Radio entered into TV Productions.
  • Indian Electronic Media Industry
    • * The no. of TV Channels in India may reach 500 by the end of 2008 from 402 in 2007.
    • * Amongst all the channels, Hindi entertainment channels account for as much as 75% of national viewership & 80% of the advertising revenue.
      • *Source: The Association of Media & Entertainment Council (AMEC) report-2008.
  • Share of Various advertising media in Indian Market
    • Newspapers & Magazines hold 51% share, which is maximum in the Indian Media Advertising Market.
    • The largest share goes to TV which comes around 36%.
    • Radio & Internet hold only 5% share as if now.
    • Outdoor & Retail Media contains almost 8% share of the Indian Media Advertising Market.
    • *Source: AdEx Report-2007.
  • Share of different media in market Maximum share still lies with Print Media, TV holds second largest share in the advertising media market.
  • Advertising in TV industry
    • * The no. of advertisers on TV grew by 29% in the span of 5 yrs. from 2003-07.
    • * The no. of brands advertised by these advertisers grew by 23% in 2007 as compared to 2003.
    • *Source: Price Waterhouse Cooper (PWC) report-2008 .
  • Potential for TV & News Industry
    • Liberal Foreign investment policies by the government can boost the growth of Entertainment & News segment in India.
    • Indian Rural market which is 3 times larger than the urban market is yet to explore by the media industry.
    • TV & News industry is growing faster than the nominal GDP growth due to income elasticity wherein when income rise, proportionately more resources get spent on leisure & entertainment.
  • Potential for Growth of TV & News Industry Low Ads Spend Liberal FDI Policies Untapped Rural Market Economic Impetus Reasons for Growth Demand for Content *Source: Price Waterhouse Cooper (PWC) report-2007.
  • Potential for TV & News Industry
    • Indian Advertising spends as a percentage of GDP is only 0.34 per cent, which is way below the percentages for both developed and developing countries. This provides an immense potential for growth.
    • There is a huge demand for content in E & M industry other than just Hindi & English Content. Growing demand for content on vernacular languages & dubbed foreign content is attracting the big players to Indian Media Industry to invest in.
  • Hindi News Channels’ Market
    • The top 7 Hindi News Channels in the Hindi Speaking Market (HSM) are as follows :
      • Aaj Tak.
      • India TV.
      • Star News.
      • IBN 7.
      • Zee News.
      • NDTV India.
      • News 24.
  • Chart of HSM (Day Part) for Hindi News Channel * Source: TAM- (TVR) Report, 34th week, 2008 for HSM. 0.07 04.04 26.28 9599 News 24 7 0.07 04.56 28.76 10507 NDTV India 6 0.10 06.53 33.68 12304 IBN 7 5 0.11 07.22 33.71 12315 Zee News 4 0.16 11.23 39.96 14600 Star News 3 0.17 11.48 41.52 15168 India TV 2 0.18 12.41 46.56 17011 Aaj Tak 1 TVR (TV Rating) Time Spending (Min. : Sec.) % 0f Reach Reach (in 000 ) Channels S.No.
  • Chart of HSM (Prime Time) for Hindi News Channel * Source: TAM- (TVR) Report, 34th week, 2008 for HSM. 0.09 01.41 15.32 5596 News 24 7 0.10 01.57 17.47 6383 NDTV India 6 0.15 02.52 20.11 7346 Zee News 5 0.14 02.36 20.97 7663 IBN 7 4 0.25 04.48 27.43 10020 Star News 3 0.25 04.46 27.58 10076 India TV 2 0.27 05.08 32.20 11765 Aaj Tak 1 TVR (TV Rating) Time Spending (Min. : Sec.) % 0f Reach Reach (in 000) Channels S.No.
  • Current Scenario & Status Report for Top Hindi News Channels. Both Day & Prime Time Both Day & Prime Time India TV Both Day & Prime Time Star News Aaj Tak IBN 7 Day & Prime Time Zee News Day & Prime Time NDTV India Both Day & Prime Time News 24 Both Day & Prime Time 1 st 2 nd 3 rd 4 th 5 th 6 th 7 th Zee News IBN 7
  • Current Scenario & Status Report for Top Hindi News Channels.
    • Aaj Tak stands on top in both Day Part & Prime Time in Hindi Speaking Market.
    • India TV & Star News stand on 2 nd & 3 rd position in both Day & Prime time in HSM.
    • Zee News in Day Part & IBN 7 in Prime Time is on the 4 th position in HSM.
    • IBN 7 in Day Part & Zee News in Prime Time stand on the 5 th position in HSM.
    • NDTV India & News 24 remains on 6 th & 7 th position in both Day & Prime Time in HSM.
    • * Source: TAM- (TVR) Report, 34th week, 2008 for HSM.
  • Other Popular Hindi News Channels in Hindi Speaking Market (HSM)
    • India News :
      • Reach (in 000) : 1813 (Day Part), 933 (Prime Time)
      • % Reach : 04.96 (Day Part), 2.55 (Prime Time)
      • Time Spent (MM.SS): 0.33 (Day Part), 0.11 (Prime Time)
      • TVR : 0.01 (Day Part), 0.01 (Prime Time)
    • Voice Of India :
      • Reach (in 000) : 6775 (Day Part), 4200 (Prime Time)
      • % Reach : 18.55 (Day Part), 11.05 (Prime Time)
      • Time Spent (MM.SS) : 03.02 (Day Part), 1.09 (Prime Time)
      • TVR : 0.04 (Day Part), 0.06 (Prime Time)
    • TEZ (Aaj Tak):
      • Reach (in 000) : 7072 (Day Part), 4183 (Prime Time)
      • % Reach : 19.36 (Day Part), 11.45 (Prime Time)
      • Time Spent (MM.SS) : 03.20 (Day Part), 1.12 (Prime Time)
      • TVR : 0.05 (Day Part), 0.06 (Prime Time)
      • * Source: TAM- (TVR) Report, 34th week, 2008 for HSM.
  • Chart for Other Popular Hindi News Channels in HSM Note: These 3 channels together hold even less than 10% share of Hindi Speaking Market & rest share belong to the other channels excluding these three. This chart does not represent the share of top news channels (which covers more than 80% market). It only represents the remaining share of other popular news channels in the HSM.
  • Other Popular Hindi News Channels in Hindi Speaking Market (HSM)
    • Other than top brands (holding more than 80% of total market share), the popular news channels in HSM are TEZ (Aaj Tak), VOI (Voice Of India) & India News , which together holds even less than 10% of the market share.
    • Amongst all the three, TEZ (Aaj Tak) holds the maximum share, VOI stands on the 2 nd position & India News holds least share, which is not even 2% of total HSM as if now.
    • Except these 3, there are other players in the market too like Samay, Live India etc. covering the remaining part (which is more than 10%) of the total Hindi Speaking Market.
  • Key players of the Non-News Channels in Indian Market
    • * Sun TV is one of the largest regional broadcasters in Southern India.
      • It is on this unique position because of the increase in local & regional languages content.
      • It has recorded steady growth in revenue of over 10 % annually for past 3 years.
    • * UTV Software is one of the most active Indian Entertainment Companies with expanding relationship with Disney.
      • UTV is believed to have valued itself at about $700 million.
      • *Source: The Association of Media & Entertainment Council (AMEC) report-2008.
  • Key players of Non-News Channels in Indian Market
    • * Zee Entertainment Enterprises (Zee TV) is the largest producer & aggregator of Hindi programming in the world.
      • Zee has an estimated reach of 500 million viewers in over 120 countries globally including US, Canada, Europe, Africa, Middle East, South East Asia, Australia & New Zealand.
    • * Non-Indian Entertainment Companies:
      • Disney channel.
      • Sony Entertainment Television.
      • Star TV.
      • *Source: The Association of Media & Entertainment Council (AMEC) report-2008.
  • Thank You Prepared By: Parul Gupta