Business & Brand Promotion
on Social Media
Social Media
Social Media: A Changing Scenario
 Capturing attention is getting harder.
 Customers/ Consumers are getting smarter.
 C...
Why is it important?
 One of the cheapest source of Promotion.
 Two-way communication.
 No geographical Barrier.
Structure of Social Media
 Social Networks ( like Facebook, Twitter etc.)
 Multi-Media Sharing Networks ( such as
YouTub...
Social Networks & Multi-Media Sharing
 Facebook & Orkut: These are the
popular networks across the world.
Helps to share ...
Social Network: Combine the tools
 Use multiple tools to
spread our presence.
 Integrated tool
combination is required
f...
Social Network: Aim of Business/Brands
Aim of Social
Media
• Brand/ Product Awareness.
• Attract visitors to your site.
• ...
Social Network : A Course of Action
Create a page
Create a group
Create account & share useful links
Share videos
share wi...
What to Promote?
One should
promote the
following through
Social Network:
 Products & its
content.
Products & its Content
• Photos & Videos Posting
• Questions/ Quiz/ Contests
• Comment, Statement, News, Facts & URL posti...
Special Events & Contests
Online Special Events or Contests along with
the Offline & ground activities.
Social Network: How to attract visitors ?
 Intra-network Promotion: One network can
be promoted through the other such as...
continued…
 Contests: One can participate and join the
particular network to get free gifts (like T-
shirts, caps, pens, ...
continued…
 Employ the professional services like Wildfire
etc. to increase the number of likes or fans.
 Tie-up with th...
Thank You
Presentation By- Parul Gupta
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Business & Brand Promotion via Social Media such as FB, Twitter, Slide Share, You Tube etc.

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Business & Brand Promotion Strategy Using Social Media Platforms such as Facebook, Twitter, YouTube, Orkut, Slide Share etc.

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Business & Brand Promotion via Social Media such as FB, Twitter, Slide Share, You Tube etc.

  1. 1. Business & Brand Promotion on Social Media
  2. 2. Social Media
  3. 3. Social Media: A Changing Scenario  Capturing attention is getting harder.  Customers/ Consumers are getting smarter.  Competition is increasing with every breath for the companies.
  4. 4. Why is it important?  One of the cheapest source of Promotion.  Two-way communication.  No geographical Barrier.
  5. 5. Structure of Social Media  Social Networks ( like Facebook, Twitter etc.)  Multi-Media Sharing Networks ( such as YouTube, flickr etc.)  Blogs  Forums & Online communities (like naukri.com, monster.com etc.)
  6. 6. Social Networks & Multi-Media Sharing  Facebook & Orkut: These are the popular networks across the world. Helps to share pics, videos and comments/ statements & links.  Twitter: It helps to share views & links, mostly used by the professional organizations & celebs.  YouTube: Most popular network to share the video & audio files; used by organizations as well as the individuals for self- promotion.
  7. 7. Social Network: Combine the tools  Use multiple tools to spread our presence.  Integrated tool combination is required for the Multiplier Effect.
  8. 8. Social Network: Aim of Business/Brands Aim of Social Media • Brand/ Product Awareness. • Attract visitors to your site. • Increase number of visitors. • Keep visitors updated about the latest coverage, events, news & gossip on your site.
  9. 9. Social Network : A Course of Action Create a page Create a group Create account & share useful links Share videos share with the bloggers & keep them informed
  10. 10. What to Promote? One should promote the following through Social Network:  Products & its content.
  11. 11. Products & its Content • Photos & Videos Posting • Questions/ Quiz/ Contests • Comment, Statement, News, Facts & URL posting • Event Based Banners
  12. 12. Special Events & Contests Online Special Events or Contests along with the Offline & ground activities.
  13. 13. Social Network: How to attract visitors ?  Intra-network Promotion: One network can be promoted through the other such as visitors can be persuaded through twitter to join Facebook page of particular product and vice-versa.  Videos: It can be made especially to persuade the visitors to join the network.  Print Material: Pamphlets and posters can be made & distributed in the public places .
  14. 14. continued…  Contests: One can participate and join the particular network to get free gifts (like T- shirts, caps, pens, coffee mugs etc.) via Social Media Contest.  Advertising: Use the Ad Networks like Google Adwords etc., to promote your page and inspire customers to join the social network.
  15. 15. continued…  Employ the professional services like Wildfire etc. to increase the number of likes or fans.  Tie-up with the media agencies (electronic as well as print) to promote the brand, businesses or products.  Promote the social network with the press releases.  Paid Social Media Network specific advertising.
  16. 16. Thank You Presentation By- Parul Gupta
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