Social Media: A Changing Scenario
Capturing attention is getting harder.
Customers/ Consumers are getting smarter.
Competition is increasing with every breath
for the companies.
Why is it important?
One of the cheapest source of Promotion.
No geographical Barrier.
Structure of Social Media
Social Networks ( like Facebook, Twitter etc.)
Multi-Media Sharing Networks ( such as
YouTube, flickr etc.)
Forums & Online communities (like
naukri.com, monster.com etc.)
Social Networks & Multi-Media Sharing
Facebook & Orkut: These are the
popular networks across the world.
Helps to share pics, videos and
comments/ statements & links.
Twitter: It helps to share views &
links, mostly used by the professional
organizations & celebs.
YouTube: Most popular network to
share the video & audio files; used by
organizations as well as the
individuals for self- promotion.
Social Network: Combine the tools
Use multiple tools to
spread our presence.
combination is required
for the Multiplier Effect.
Social Network: Aim of Business/Brands
Aim of Social
• Brand/ Product Awareness.
• Attract visitors to your site.
• Increase number of visitors.
• Keep visitors updated about the
latest coverage, events, news &
gossip on your site.
Social Network : A Course of Action
Create a page
Create a group
Create account & share useful links
share with the bloggers & keep them informed
What to Promote?
Products & its
Special Events & Contests
Online Special Events or Contests along with
the Offline & ground activities.
Social Network: How to attract visitors ?
Intra-network Promotion: One network can
be promoted through the other such as
visitors can be persuaded through twitter to
join Facebook page of particular product and
Videos: It can be made especially to persuade
the visitors to join the network.
Print Material: Pamphlets and posters can be
made & distributed in the public places .
Contests: One can participate and join the
particular network to get free gifts (like T-
shirts, caps, pens, coffee mugs etc.) via Social
Advertising: Use the Ad Networks like Google
Adwords etc., to promote your page and
inspire customers to join the social network.
Employ the professional services like Wildfire
etc. to increase the number of likes or fans.
Tie-up with the media agencies (electronic as
well as print) to promote the brand,
businesses or products.
Promote the social network with the press
Paid Social Media Network specific