Guerrilla advertising


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Gurilla Advertising

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Guerrilla advertising

  1. 1. GUERRILLA ADVERTISING Submitted by: Javed Ankur sharma Alka Parul Syed imtiaaz Shobhit
  2. 2. MEANINGGuerrilla Advertising is an advertising strategy in which low-cost unconventional means (pop-ups ads, stickers, ) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.
  3. 3. INTRODUCTION•Guerrilla Advertising (an innovative and creative way of advertising) is a partof guerrilla marketing.•An unconventional system of promotions that relies on time, energy andimagination rather than a big marketing budget•Objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral .•Guerrilla Marketing is specifically geared for the smallbusiness and entrepreneurs.
  4. 4. PRINCIPLES Principles -Presence -Activity -Energy Advantages - Networks - Smart Guerilla MarketingNon traditionalAdvertisingmethods
  5. 5. PRINCIPLES  Presence – find ways to make yourself known at all times – chat rooms, forums, discussion boards, e- mail, radio, magazines, blogs, Yellow Pages  Activity – be aware of opportunities to make your product known at all times and act on them  Energy – continually marketing – ‘360 degree marketing’  Networks – always looking to make contacts and develop networks – importance of relationships  Smart – don’t offend customers or turn them off
  6. 6. ADVANTAGES: -Flexible -low cost Advantages -Targeted Principles -Simple Guerilla MarketingNon traditionalAdvertisingmethods
  7. 7. ADVANTAGES Flexible – because of small scale nature can be adapted quickly, relatively easy to respond to change Low Cost – one of the founding principles – ideal for firms who do not have massive marketing budgets Targeted – designed to reach the target market – reduces waste and ineffectiveness Simple – many of the methods simple and easy to use and implement – ideal for the smaller business
  8. 8. NON-TRADITIONAL ADVERTISINGMETHODS Advertising Principles Non traditional-Pop-up ads Advertising-Word of mouth methods Guerilla-Sticker Marketing-Badges-Web log(Blogs)-Free consultation-Demonstration-Generating mystery-Illegal methods-Peer marketing-SMS marketing
  9. 9. NON-TRADITIONAL METHODS The Internet:  Pop up ads (assuming they are ‘smart’!)  Using access/registration or subscription logs to full capacity  Use of banner advertising  Web logs – ‘Blogs’ – personal Web ‘diaries’
  10. 10. NON-TRADITIONAL METHODS Stickers – can be put anywhere – especially in the target area Pavement chalking Bio-degradable tree postings Product give-aways Spray paint logos
  11. 11. NON-TRADITIONAL METHODS  Offering free demonstrations and talks – gets you and your product known  Offering free consultations  Finding a way of generating mystery and intrigue to involve consumers  Peer marketing – putting people of similar interests/ages/segments together to generate interest in the product, e.g. one claim for downloading music is that it opens up the chance for ‘new’ music to be discovered and later purchased  Using SMS text messaging
  12. 12. WORD OF MOUTH  Roach Baiting – getting the company message/brand across by the use of an ‘actor’ behaving as a normal consumer in the hope of getting the message passed on.  Undercover Marketing – also known as ‘buzz marketing’ – similar to above. Use of paid actors to actively promote the product/brand in a variety of situations or leaving products in high profile places to get them seen/used/noticed.
  13. 13. ILLEGAL METHODS Bill stickers Spray paint logos
  14. 14. An innovative way of licking noodles.
  15. 15. Fight against smoking .
  16. 16. THANK YOU