Hpx24，那些關於人你該知道的事

那些關於人
你該知道的事

我是誰
謝守澤
清華大學工業工程所人因工程組研究生
研究領域：
電腦輔助設計
使用者經驗設計
其他：寫部落格Uxmap.net

By Dan Saffer

Human Factor ?
By Dan Saffer

什麼是
人因工程?

Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance
By International Ergonomics Association

Human has cognitive/physical/organizationallimits
Human factors seek to understand these limitations and design usable system despite them

人因工程就是在
了解人本身

關於人
你該知道的事
Most Mental Processing is Unconscious
People Create Mental Models
People Have Limitations
People are lazy
People Make Mistakes
People are Social
……

一個實驗
(John ,1996)
禮貌
中性
粗魯

一個實驗
(John ,1996)
禮貌 20%
中性 40%
粗魯 60%

感受
理性
你的三個腦
生存本能

外界是怎麼
影響
這些非理性的腦

1. All about you

2.Story & Picture
Warm and Fuzzy

2. Story & Picture

2. Story & Picture
故事、圖片

All about you
Picture & Story
Too much choice
Reciprocation
Social Proof
Authority
Scarcity
Salience
More about
Your unconscious mind

為什麼要
了解這些影響
人的行為和決定的因素

By Sebastian Deterding

Motivation?

Interaction Design&Usability

Persuasive design

了解人之後
對你有什麼幫助

暫停一下
雖然以上講了 the unconsciousmind ，但強調的其實還是人，那些人性、限制和規則
People Create Mental Models
People Have Limitations
People are lazy
People Make Mistakes
People are Social….

Guideline
Author: user

該怎麼了解
更多關於人

http://www.whatmakesthemclick.net/

Take that
設計一個好用的網站或產品

Take that
了解人，然後去
設計一個好用的網站或產品

Thanks all
聯絡我：
E-mail:partylogo@gmail.com
Facebook: 謝守澤

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Hpx24，那些關於人你該知道的事

by Iron on Jul 15, 2011

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