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Roland Harwood: Collaboration not Competition
 

Roland Harwood: Collaboration not Competition

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A copy of the slides used by Rolan Harwood of 100%Open during his talk at the Collaborate Cornwall conference, held at Tremough on 24th September 2010.

A copy of the slides used by Rolan Harwood of 100%Open during his talk at the Collaborate Cornwall conference, held at Tremough on 24th September 2010.

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    Roland Harwood: Collaboration not Competition Roland Harwood: Collaboration not Competition Presentation Transcript

    • Collaboration not CompetitionRoland Harwood
      9/24/10
      1
    • 9/24/10
      2
      100%Open is dedicated
      to open innovation.  
      Our know-how
      helps you co-innovate
      better, cheaper and faster.
      About us
    • 9/24/10
      3
      Innovating with partners by sharing the risks and the rewards
      What defines open innovation?
    • 9/24/10
      4
      Open Innovation?Lego
      Lego Mindstorms is their most successful product range ever and has helped shift their strategy from a toy manufacturer to an innovation platform.
    • Open Innovation ModelsDiscover™ and Jam™
      September 24, 2010
      5
      Discover:
      Jam:
      • Starts with an innovation brief detailing a specific unmet need
      • Is a competitive innovation marketplace amongst customers, suppliers or users
      • The innovation process is mediated by a Trusted Agent
      • Innovations are extracted through a linear process
      • Tend to be internal routes to market (e.g. license deals)
      • Starts with finding collaboration partners, often to explore a broad opportunity
      • Is a cooperative process , with customers, suppliers or users
      • The innovation process is facilitated through a Catalyst
      • Innovations are built using an iterative process
      • Tend to be external routes to market (e.g. joint ventures)
    • “For complex and creative tasks, financial incentives have a negative impact
      on performance.”
      Dan Pink
      9/24/10
      6
      Tap into intrinsic incentives
    • 9/24/10
      7
      From What to WhoVirgin Atlantic - VJam
      Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.
    • “You don’t own your reputation. It lives and breathes in those that interact with you.”
      Ron Burt
      9/24/10
      8
      You can’t run away from your reputation
    • 9/24/10
      9
      Being a partner of choiceP&G Open Innovation Challenge
      We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.
    • 9/24/10
      10
      Innovation is a U-Shaped Process
      Explore
      Extract
      Exploit
      • Find trusted new collaboration partners
      • Uncover unmet needs or spot new opportunities for innovation
      • Co-create compelling new ideas, products or services
      • Filter the ideas and prototype innovations
      • Build and motivate collaborative teams
      • Create investable propositions with evidenced business plans
      • Form new collaborative business arrangements
      • Obtain the resources and commitments necessary
      • Coordinate production, communications and launch
    • “The future reveals itself through the peripheral.”
      JG Ballard
      9/24/10
      11
      Develop your peripheral vision
    • 9/24/10
      12
      Build business empathyMcLaren and NATS
      McLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.
    • “The inability to suspend judgement is a hallmark of the irrational.”
      Stuart Sutherland
      9/24/10
      13
      Suspend Judgement
    • 9/24/10
      14
      Support ideas in a vacuumCancer Research UK OVC
      600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported projects in CRUK’s flexible approach to venturing.
    • “The only thing harder
      Than starting something new, is stopping
      something old.”
      Russell Ackoff
      9/24/10
      15
      From Discovery to Detection
    • 9/24/10
      16
      Avoid not-invented-here syndrome Oracle Open Alchemy
      We harnessed the energy of diverse perspectives and corporate cultures to spark radical new ideas. Open Alchemy turned known challenges into major opportunities.
    • Connect the dots
      9/24/10
      17
      “If you want to go fast,
      go alone, if you want to
      go far, go together.”
      Proverb
    • 9/24/10
      18
      Keep communicating outsideOrange – OSCR Project
    • Collaboration not Competition Tactics & Lessons Learned
      9/24/10
      19
      Do
      Share both risks and rewards
      Focus on 'who?' as well as the 'what?’
      Suspend judgement
      Target quantity then quality
      Connect the dots – clients not cash
      Build business empathy
      Find your top 1%
      Don’t
      Overestimate your own brilliance
      Expect something for nothing
      Forget about intrinsic incentives
      Mange risk down to zero
      Forget to keep communicating outside
      Delay through analysis paralysis
      Support ideas in a vacuum
    • “More people pooling more resources in new ways is the history of civilisation.”
      Howard Rheingold
      9/24/10
      20
      Summary
    • 9/24/10
      21
      Thank you
      >>
      Roland Harwood
      Co-Founder & Networks Partner
      1 Alfred Place, London, WC1E 7EB
      Phone: +44 (0)20 7438 2658
      Email: roland@100Open.comWeb: www.100Open.com
      Twitter: @rolandharwood