Roland Harwood: Collaboration not Competition

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A copy of the slides used by Rolan Harwood of 100%Open during his talk at the Collaborate Cornwall conference, held at Tremough on 24th September 2010.

A copy of the slides used by Rolan Harwood of 100%Open during his talk at the Collaborate Cornwall conference, held at Tremough on 24th September 2010.

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Transcript

  • 1. Collaboration not CompetitionRoland Harwood
    9/24/10
    1
  • 2. 9/24/10
    2
    100%Open is dedicated
    to open innovation.  
    Our know-how
    helps you co-innovate
    better, cheaper and faster.
    About us
  • 3. 9/24/10
    3
    Innovating with partners by sharing the risks and the rewards
    What defines open innovation?
  • 4. 9/24/10
    4
    Open Innovation?Lego
    Lego Mindstorms is their most successful product range ever and has helped shift their strategy from a toy manufacturer to an innovation platform.
  • 5. Open Innovation ModelsDiscover™ and Jam™
    September 24, 2010
    5
    Discover:
    Jam:
    • Starts with an innovation brief detailing a specific unmet need
    • 6. Is a competitive innovation marketplace amongst customers, suppliers or users
    • 7. The innovation process is mediated by a Trusted Agent
    • 8. Innovations are extracted through a linear process
    • 9. Tend to be internal routes to market (e.g. license deals)
    • 10. Starts with finding collaboration partners, often to explore a broad opportunity
    • 11. Is a cooperative process , with customers, suppliers or users
    • 12. The innovation process is facilitated through a Catalyst
    • 13. Innovations are built using an iterative process
    • 14. Tend to be external routes to market (e.g. joint ventures)
  • “For complex and creative tasks, financial incentives have a negative impact
    on performance.”
    Dan Pink
    9/24/10
    6
    Tap into intrinsic incentives
  • 15. 9/24/10
    7
    From What to WhoVirgin Atlantic - VJam
    Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.
  • 16. “You don’t own your reputation. It lives and breathes in those that interact with you.”
    Ron Burt
    9/24/10
    8
    You can’t run away from your reputation
  • 17. 9/24/10
    9
    Being a partner of choiceP&G Open Innovation Challenge
    We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.
  • 18. 9/24/10
    10
    Innovation is a U-Shaped Process
    Explore
    Extract
    Exploit
    • Find trusted new collaboration partners
    • 19. Uncover unmet needs or spot new opportunities for innovation
    • 20. Co-create compelling new ideas, products or services
    • 21. Filter the ideas and prototype innovations
    • 22. Build and motivate collaborative teams
    • 23. Create investable propositions with evidenced business plans
    • 24. Form new collaborative business arrangements
    • 25. Obtain the resources and commitments necessary
    • 26. Coordinate production, communications and launch
  • “The future reveals itself through the peripheral.”
    JG Ballard
    9/24/10
    11
    Develop your peripheral vision
  • 27. 9/24/10
    12
    Build business empathyMcLaren and NATS
    McLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.
  • 28. “The inability to suspend judgement is a hallmark of the irrational.”
    Stuart Sutherland
    9/24/10
    13
    Suspend Judgement
  • 29. 9/24/10
    14
    Support ideas in a vacuumCancer Research UK OVC
    600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported projects in CRUK’s flexible approach to venturing.
  • 30. “The only thing harder
    Than starting something new, is stopping
    something old.”
    Russell Ackoff
    9/24/10
    15
    From Discovery to Detection
  • 31. 9/24/10
    16
    Avoid not-invented-here syndrome Oracle Open Alchemy
    We harnessed the energy of diverse perspectives and corporate cultures to spark radical new ideas. Open Alchemy turned known challenges into major opportunities.
  • 32. Connect the dots
    9/24/10
    17
    “If you want to go fast,
    go alone, if you want to
    go far, go together.”
    Proverb
  • 33. 9/24/10
    18
    Keep communicating outsideOrange – OSCR Project
  • 34. Collaboration not Competition Tactics & Lessons Learned
    9/24/10
    19
    Do
    Share both risks and rewards
    Focus on 'who?' as well as the 'what?’
    Suspend judgement
    Target quantity then quality
    Connect the dots – clients not cash
    Build business empathy
    Find your top 1%
    Don’t
    Overestimate your own brilliance
    Expect something for nothing
    Forget about intrinsic incentives
    Mange risk down to zero
    Forget to keep communicating outside
    Delay through analysis paralysis
    Support ideas in a vacuum
  • 35. “More people pooling more resources in new ways is the history of civilisation.”
    Howard Rheingold
    9/24/10
    20
    Summary
  • 36. 9/24/10
    21
    Thank you
    >>
    Roland Harwood
    Co-Founder & Networks Partner
    1 Alfred Place, London, WC1E 7EB
    Phone: +44 (0)20 7438 2658
    Email: roland@100Open.comWeb: www.100Open.com
    Twitter: @rolandharwood