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There’s a Marketing App for That: Supercharge Campaigns with the AppExchange - Dreamforce 2012 - 9/20

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Improve your marketing with a little help from our friends on AppExchange: Get even more value out of Salesforce CRM with hundreds of apps from AppExchange. Join us to hear how marketing experts use ...

Improve your marketing with a little help from our friends on AppExchange: Get even more value out of Salesforce CRM with hundreds of apps from AppExchange. Join us to hear how marketing experts use solutions from AppExchange to increase lead quality and flow, track campaign progress, and eliminate manual processes. You'll walk away with real-world knowledge and a list of top marketing apps (both free and fee-based) that you can easily deploy with just a few clicks.

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There’s a Marketing App for That: Supercharge Campaigns with the AppExchange - Dreamforce 2012 - 9/20 There’s a Marketing App for That: Supercharge Campaigns with the AppExchange - Dreamforce 2012 - 9/20 Presentation Transcript

  • There’s a Marketing App for ThatSupercharge your marketing with the AppExchangeHollie Wegman, Director of Product Marketing, AppExchange@appexchangelinkedin.com/in/hollie
  • Apps are the future of business
  • Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • AppExchange is the destination for business apps social Apps to grow your social business quality Proven business apps you can trust selection Apps for every business need
  • How well do you know marketing? Hieroglyphics Phone TV 3000BC 1876 1936 Social media 2002 Mail Radio Email Mobile revolution 1673 1919 1981 Today
  • Ready to use apps to supercharge your marketing? make a list Leave with a list of great apps you can install today be amazed Get to see great apps in action get the scoop Talk to a customer just like you who has used many AppExchange apps
  • Campaign management apps Campaign Calendar—Bracket Labs •  Keep everyone informed about campaigns •  Drop and drag campaign calendaring •  Color coding and filtering 14 day FREE trail Segmentation Wizard—Salesforce Labs •  Easily split campaigns into segments •  A/B test messaging •  Bypass email send limits FREE
  • Event management apps Eventley Event Management—Eventley.com •  Create branded registration sites •  Manage sessions and track attendance •  Engage attendees with social collaboration Eventbrite Sync—Groundwire •  Connect Eventbrite account to Salesforce •  Import registrant and attendee information •  Associate leads or contact to an account FREE
  • Mass email Email marketing—iContact •  Quick, easy email preparation within Salesforce •  Integrate mass email with social media •  Get key insights like open and bounce rates Email Marketing—Vertical Response •  Mass emails for leads and contacts •  Upload lists or send from a Salesforce campaign •  Large selection of predesigned templates 500 free emails for signing up
  • Marketing automation Marketing Automation—Hubspot •  Attract leads with blogs, social media and search •  Nurture sales prospects with the right content •  End-to-end analytics for better decision making Marketing Automation—Marketo •  Email marketing and landing page creation •  Lead nurturing and drip campaigns drive demand •  Lead scoring and analytics to measure demand
  • Frank LamaSales Engineer@frank_lama
  • Rhonda RossConsultant, Appirio@crmdr
  • Rhonda’s top 5 AppExchange apps ExactTarget Email Marketing ActevaRSVP “When I need to solve a business problem the AppExchange is the PrintSF first place I go” Dupeblocker Lead Scoring
  • Hollie Wegman Frank Lama Rhonda RossDirector of Marketing, Sales Engineer Consultant AppExchange salesforce.com Appirio @appexchange @frank_lama @crmdr