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Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
Salesforce.com Partner Meetup - Atlanta -10/31/12
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Salesforce.com Partner Meetup - Atlanta -10/31/12

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  • 1. Salesforce.com Partner Meetup - AtlantaThe Future of Enterprise Apps@partnerforce
  • 2. Ron HuddlestonSVP, ISV & Channel Sales@Rhuddles1
  • 3. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statements other thanstatements of historical fact could be deemed forward-looking, including any projections of product or service availability,subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans ofmanagement for future operations, statements of belief, any statements concerning new, planned, or upgraded servicesor technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, new products and services, our new business model, our past operatinglosses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,breach of our security measures, the outcome of any litigation, risks associated with completed and any possiblemergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability toexpand, retain, and motivate our employees and manage our growth, new releases of our service and successfulcustomer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to largerenterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc.is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q forthe most recent fiscal quarter. These documents and others containing important disclosures are available on the SECFilings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services should make thepurchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation anddoes not intend to update these forward-looking statements.
  • 4. Salesforce.com Partner Meetup Welcome and Program Overview Building Apps with the Salesforce Platform Break Salesforce Platform Live Demo Comity Designs – Scaling Your Business Partner Panel – Advice for Getting Started
  • 5. Our Mission: Cloud Computing Driver, Catalystand Evangelist Enterprise Mainframe Client/Server Cloud Computing 1960s 1980s Today
  • 6. Cloud, Mobile and Social areRevolutionizing Enterprise Apps 2010s 1960s 1970s 1980s SocialMainframe Mini Client Server 2000s RevolutionComputing Computing Computing Mobile 1990s Computing Cloud Computing x 10x 100x 1,000x 10,000x 100,000x
  • 7. Social Business is Transforming Our Customers Cloud • Mobile • Social
  • 8. But Social Business Isn’t Possible Without Apps Cloud • Mobile • Social
  • 9. Our Customers are Asking for More Apps
  • 10. But They Want Those Apps To Do More 47% annual growth in spend for social networking Office   ERP   BI   Project   Management   CRM   SCM   Content   Management   Web     Social   Conferencing   Networking   Source:  2012  IDC  “Worldwide  Collabora7ve  Applica7ons  2011-­‐2015  Forecast  
  • 11. Pandora Delivers Social Business with Apps Social Profile: Music Genome Project
  • 12. Traditional Apps Keep Users and Information Siloed Customer Product Apps Apps Partner Employee Apps Apps
  • 13. They Want Apps to Connect Across Their Business Connected Customers Connected Products Connected Connected Partners Employees
  • 14. The Future of Enterprise Apps The Right The Right The RightTechnology Marketplace Program
  • 15. RE-IMAGINATION OF NEARLY EVERYTHING* - POWERED BY NEW DEVICES + CONNECTIVITY + UI + BEAUTY MARY MEEKER KLEINER PERKINSSource: Internet Trends, D10 Conference, May 30, 2012
  • 16. Today’s Apps Aren’t Built with Yesterday’s Platforms Deploy in hours Data silos Open APIs Long implementation Instantly mobile & social Painful integration
  • 17. Social Drives a New Set of User Requirements
  • 18. And Key Elements of Best-in-Class Apps Are Clear Collaboration Mobility Are you bringing Can data be accessed information or people anywhere, from any device? together in new ways? Social UX Innovation Does your app prompt Are you transforming your people to engage? category/industry/niche? Network Effects Interoperability Is your app more powerful Do you connect to other apps as more people use it? easily, push processes forward?
  • 19. The Salesforce Platform Makes These New Apps Possible ISV Business ServicesAppExchange Touch Identity Chatter Force.com Heroku Site.com Database.com
  • 20. Not Just About the App, the Customer ExperienceAcross All Apps is Becoming Paramount Customer Customer Customer Experience Experience Experience X Y Z Licensing Licensing Licensing Upgrades Upgrades Upgrades Mobile UI Mobile UI Mobile UI Social Feed Social Feed Social Feed App App App Platform X Platform Y Platform Z
  • 21. Customers Are Asking for a Simplified Experience Unified Customer Experience Upgrades Mobile UI Social Feed Shared Data Across Apps Single Sign-On App App App Platform X Platform Y Platform Z
  • 22. Future of a Social Business with Apps Social Profile: Music Genome Project
  • 23. The Future of Enterprise Apps The Right The Right The RightTechnology Marketplace Program
  • 24. AppExchange Marketplace – Leading Cloud Ecosystem 1700+ Apps 1.4M Installs $700M Revenue 70% of the Fortune 100 have installed an app
  • 25. Gain Instant Access to 100K+ Salesforce.com Customers •  Security Review •  Customer Reviews •  Free Trials •  Optimized for Mobile •  AppExchange Checkout
  • 26. And List for Your Target Audience Categories Collections Industry Solutions
  • 27. Introducing AppExchange Checkout checkout A new channel for lightweight apps Turn-key billing Trial management
  • 28. The Future of Enterprise Apps The Right The Right The RightTechnology Marketplace Program
  • 29. Our Partnership Model is Built on Shared Success We Succeed When you Succeed ü  Designated Account Managers ü  PNR Pricing Model ü  Embedded Distribution Model ü Go-to-market Planning
  • 30. With Resources to Ensure Success APP Academy Co-Marketing - #apptitude Campaign Tech Enablement & Roadmap Planning Chatter Groups with Direct Sales
  • 31. 1100+ ISVs Already Finding Success with Our Program
  • 32. Salesforce.com Partner Meetup Welcome and Program Overview Building Apps with the Salesforce Platform Break Salesforce Platform Live Demo Comity Designs – Scaling Your Business Partner Panel – Advice for Getting Started
  • 33. Stuart BernsteinISV Technical Evangelist@stu_bermstein
  • 34. Proven Market and Product Leader Proven Leader Trusted Platform Customer Success #1 PaaS for Developers All Major Certifications #1 PaaS for Business Experts #1 PaaS for ISVs Leading Cloud Platform 56 Billion+ Transactions/Quarter 1.6 Million+ apps1 Million+ installs on AppExchange
  • 35. What Are You Building? CRM Extension Custom Application Need Screenshot + Logo •  eSignature, Email Marketing •  Accounting, supply chain, inventory etc. etc. •  Extending Salesforce CRM •  No reliance on Salesforce CRM •  Standard + Custom Objects •  Custom Objects
  • 36. Who Are You Selling To? Existing Salesforce Users? New Users? •  Beneficial to CRM users •  No dependence on CRM •  Typically across many •  Often targets vertical market industries
  • 37. Native Architecture •  Runs 100% on Force.com trials licensing upgrades support •  Multitenant by design Distribution Technologies •  Managed, scalable, secure services •  Native app building blocks accounts contacts custom objects •  Built-in distribution services analytics workflow apex collaboration ISV Managed Package
  • 38. Hybrid Architecture External Services trials licensing upgrades support Distribution Technologies REST API Toolkits Presentation accounts contacts custom objects Open APIs analytics workflow Apex collaboration ISV Managed SOAP API Package Apex Web Logic Services Metadata API Bulk API Data
  • 39. Client Only Architecture Mobile External Apps Data ETL SOAP API REST API Bulk API Apex Web Services Toolkits Metadata API
  • 40. Integrate Any Cloud App with Salesforce Canvas Salesforce Canvas Bring your app seamlessly into the Salesforce UI Leverage single sign-on
  • 41. ISV Business Services Deep-Dive
  • 42. ISVs Have Specific Business Needs How will I provision How do I protect my new customers? intellectual property? How do I manage upgrades and versioning? How will I market What about my app? trials?
  • 43. ISV Business Services Are the Solution for Your Entire App Lifecycle Plan Build Distribute Sell Support Partner Academy Heroku AppExchange World Class Subscriber Success Manager Force.com Branding License Management Debugging ToolsTechnical Architects Chatter Trials Provisioning Login As Mobile Apps Upgrades
  • 44. Distribution Options Your Company Website
  • 45. Create a Seamless Customer Experience•  Pre-configured •  Manage customer •  Seamless trials licenses upgrades•  Easy distribution •  Know when •  Push bug fixes via AppExchange someone installs to subscribers or your own your app website
  • 46. Provision Free Trials and Manage LicensesCustomers ISV Sign up for a trial Creates a Lead Manage licenses Create opportunitie Try out the app Operations Sales Buy licenses = Revenue recognition
  • 47. Package Upgrades§  Package upgrades and patch bug fixes§  Automatically deploy to subscribers
  • 48. Support Your Customers Debug Your Code
  • 49. Building Your Brand into Your Application
  • 50. Salesforce.com Partner Meetup Welcome and Program Overview Building Apps with the Salesforce Platform Break Salesforce Platform Live Demo Comity Designs – Scaling Your Business Partner Panel – Advice for Getting Started
  • 51. Salesforce.com Partner Meetup Welcome and Program Overview Building Apps with the Salesforce Platform Break Salesforce Platform Live Demo Comity Designs – Scaling Your Business Partner Panel – Advice for Getting Started
  • 52. Demo
  • 53. Salesforce.com Partner Meetup Welcome and Program Overview Building Apps with the Salesforce Platform Break Salesforce Platform Live Demo Comity Designs – Scaling Your Business Partner Panel – Advice for Getting Started
  • 54. Dushyant PandyaFounder & CEO@comitydesignsIn/dushyantpandya
  • 55. Salesforce.com Partner Meetup Welcome and Program Overview Building Apps with the Salesforce Platform Break Salesforce Platform Live Demo Comity Designs – Scaling Your Business Partner Panel – Advice for Getting Started
  • 56. Brooke FosterISV Regional Manager@brookefoster
  • 57. Meet Our Partner Panel Bob Morrell Scott Fanin Roger Bottum Co-Founder & CEO VP of Consumer Services VP Marketing @Riskonnect @GreenwayMedical @springcm
  • 58. Tips for Success 1.  Join us at Cloudforce Atlanta tomorrow and visit the AppExchange Partner Program Pod on the expo floor 2.  Complete the follow-up survey to be entered to win an iPad Mini ($350 value) 3.  Get to know your designated salesforce.com ISV Account Executive 4.  Prepare your business plan and product roadmap 5.  Check-out the AppExchange Partner Program APP Academy in our Partner Portal
  • 59. Unwind After Cloudforce AtlantaWhat?  Invite-­‐only  cocktail  recepBon  to  network  with  our  team  and  other  partners  to  help  fuel  your  success  When?  Tomorrow  –  Thursday,  November  1  Where?    STATS  Atlanta  (just  one  mile  from  Cloudforce)  When?  5:30pm  
  • 60. THANK YOU

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