Salesforce1 for ISVs Webinar (May 15, 2014)

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Salesforce1 for ISVs Webinar (May 15, 2014)

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Salesforce1 for ISVs Webinar (May 15, 2014)

  1. 1. Salesforce1 for ISVs Jim Sinai Sr Director, AppExchange & Platform Marketing @jimsinai Scott Effler Sr. Manager, ISV Technical Evangelist
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Agenda Understanding Salesforce1 Mobile Advantages to Building with Salesforce1 Mobile Key Design Principles for Salesforce1 Mobile DEMO 3 Things to Get Started
  4. 4. What experience do you have building for Salesforce1 Mobile? we are listed as Salesforce1 Mobile Ready on the AppExchange we are building a production app we have only played with it we have not yet started Quick Poll
  5. 5. What experience do you have building for Salesforce1 Mobile? we are listed as Salesforce1 Mobile Ready on the AppExchange we are building a production app we have only played with it we have not yet started Quick Poll 12% 27% 30% 31%
  6. 6. Salesforce1: a Platform and an App Salesforce1 Platform APIs Salesforce1 App Force.com Heroku1 ExactTarget Fuel Sales Cloud Service Cloud Marketing Cloud AppExchange Customer Apps Salesforce1 Platform Services
  7. 7. Employees: Run Your Business From Your Phone New Salesforce1 Mobile App Now Available AppExchange Apps CRM Custom Apps All your past investments... Feed First UI Notifications Platform Publisher Actions ...now in the future Salesfor ce1 Download Salesforce1 Mobile App today.
  8. 8. Salesforce1 Helps Define a Uniform Mobile Experience Mobile Cards Compact Layouts
  9. 9. Salesforce1 Mobile App: Our UI and Features, Your Custom Apps Publisher Actions & Feed-First Notifications Flexible Left Nav Menu FlexiPages for instant access to any record Mobile Cards for inline HTML5 & Visualforce JavaScript SDK for mobile dev anywere
  10. 10. Partners Are Publishing Next Generation Apps Box FileBoard Kenandy HP eVariant BMC Elton InsideSales Introhive DataHug Bizable MapAnything Docusign LinkedIn TAS Group FinancialForce ServiceMax WorkdayDropbox ScanBizCards Callidus Concur Evernote Cloud Craze
  11. 11. Launch the TaskRay dashboard with quick links to your task lists Project page with a quick overview and tasks, organized by list Create new tasks on project records “Simple, easy to use, great support” – Joseph Bates, Daxko Customers: Forbes, Honda, Optimizely, EduNeering Top Reviewed App Top 50 Installed App For SMB, Enterprise Simple, fast project management Get visibility into your team’s tasks Deliver projects on time, on budget APP OF THE WEEK TASKRAY by Bracket Labs
  12. 12. Track job progress with log entries and job completion percentages Get Job Intel in one place – track jobsite teams, needs and successes Log coffee clock-ins and frosty beverage clock- outs, plus expenses and materials “Field Recon helped us get organized and helped me feel more relaxed. –Jake Burns, SouthDirekt Customers: Concreate, 21st Century Equipment, Decorative Concrete Resurfacing For SMB, Enterprise Project management for the commercial construction industry Manage everything about a job – timecards, material usage, expenses, communications FIELD RECON by Workforce Recon Industry: Construction APP OF THE WEEK
  13. 13. Agenda Understanding Salesforce1 Mobile Advantages to Building with Salesforce1 Mobile Key Design Principles for Salesforce1 Mobile DEMO 3 Things to Get Started
  14. 14. Build & Deploy Mobile Apps Faster than Ever- No Mobile Devs! You build & customize Force.com We distribute the app You’re app automatically mobile
  15. 15. Salesforce1 is a Key Focus for Salesforce Since we launched, customers are adopting Salesforce1 faster than ever It’s everything we talk about… MOBILE READY Callout at sponsor booth Callout on AppExchange Sales Alignment Inclusion in Dreamforce marketing Marketing Opportunities ?
  16. 16. Salesforce1 Mobile Apps Are For All Salesforce Users If you want to sell to Salesforce.com’s 100k+ customers, have a Salesforce1 Story Salesforce Users using Salesforce1: Inside Sales Field Sales Management Service Recruiters Operations
  17. 17. Agenda Understanding Salesforce1 Mobile Advantages to Building with Salesforce1 Mobile Key Design Principles for Salesforce1 Mobile DEMO 3 Things to Get Started
  18. 18. User the Salesforce1 Style Guide http://sfdc-styleguide.herokuapp.com/ Keeping Visualforce pages consistent with the Salesforce1 look and feel
  19. 19. Visualforce in Salesforce1 – UI/UX considerations Salesforce1 cannot auto- magically (yes, it’s a word) make Visualforce pages mobile- optimized
  20. 20. Making Visualforce Pages Mobile Optimized Mobile Design Templates www.developerforce.com/mobile/ services/mobile-templates Design VF pages taking the limited real-estate in mobile into account Make sure to support the phone form factor Develop for the mobile context Use device features like geolocation, camera etc. where appropriate Mobile version of the page/app does not have to support all the bells and whistles – less is more Optimize for your most common mobile use case – discovery, data entry, search etc. Use Responsive Design principles (same as the Salesforce1 app) Get all the Visualforce Tips & Tricks here: DEVELOPER.SALESFORCE.COM
  21. 21. Make Your Actions Contextually Aware Global Actions Object Specific Actions For actions across the app For actions related to a specific object Eg: Build quote on opportunity Create an account plan task on account Complete delivery on delivery object
  22. 22. Four Salesforce1 UX Things NOT to Do DON’T Kick the user out of the app to your app DON’T Add an extra / nested menu on the left side (ie only 1 stage left menu) DON’T Don’t rebuild actions and publishers (ie no publisher or “+” on a VF page) DON’T Don’t recreate push notifications
  23. 23. Agenda Understanding Salesforce1 Mobile Advantages to Building with Salesforce1 Mobile Key Design Principles for Salesforce1 Mobile DEMO 3 Things to Get Started
  24. 24. Scott Effler ISV Technical Evangelist
  25. 25. Pro Tip: Add /one/one.app to salesforce.com
  26. 26. Agenda Understanding Salesforce1 Mobile Advantages to Building with Salesforce1 Mobile Key Design Principles for Salesforce1 Mobile DEMO 3 Things to Get Started
  27. 27. Three Things to Get Started 1 2 3 Do a brainstorm session Build a demo and get feedback Build your app and launch by Dreamforce
  28. 28. FINAL NOTE: Don’t Forget to Tell Us When Your Launched Your Launch Plan: Tell us you’re ready to go and live- via a case with screenshots Update your listing with screenshots, use cases, and demo videos Tell the world- your emails, your website, at events, Get customer stories (and share them with Salesforce) 1 2 3 4
  29. 29. Resources Coming Your Way TODAY: •  The technology •  Resources at p.force.com/salesforce1 •  Great developer resources –  Developer guides –  Workbooks –  Webinars –  Discussion boards COMING SOON: •  Salesforce1 Press Template •  New Salesforce1 Center on Partner Community •  Salesforce1 Partner Office Hours –  Brainstorm your idea with us… –  Show us your demos –  Share your app
  30. 30. Are you currently building or interested in building a Salesforce1 Mobile Ready app by Dreamforce (October 2014)? definitely interested (and already building!) mostly interested somewhat interested remotely interested not at all interested Quick Poll
  31. 31. Are you currently building or interested in building a Salesforce1 Mobile Ready app by Dreamforce (October 2014)? definitely interested (and already building!) mostly interested somewhat interested remotely interested not at all interested Quick Poll 50% 18% 23% 8% 1%
  32. 32. QUESTIONS TODAY: •  The technology •  Resources at p.force.com/salesforce1 •  Great developer resources –  Developer guides –  Workbooks –  Webinars –  Discussion boards COMING SOON: •  Salesforce1 Press Template •  New Salesforce1 Center on Partner Community •  Salesforce1 Partner Office Hours –  Brainstorm your idea with us… –  Show us your demos –  Share your app

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