Salesforce Platform Keynote - Dreamforce 2012 - 9/18

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Transform your business with the Salesforce Platform. Cloud App Platforms are the fastest growing sector in IT and the fastest path to innovation for your enterprise. Join Parker Harris, Salesforce’s EVP of Technology, along with senior IT business executives from leading organizations as they discuss how they’ve innovated and delivered amazing social and mobile apps on the Salesforce Platform. Plus, when you attend the keynote, you'll be eligible to win one of five brand new MacBook Airs. Please see official rules available at the campground for more details.

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Salesforce Platform Keynote - Dreamforce 2012 - 9/18

  1. 1. DELIVER INNOVATION. NOW.George Hu, COOParker Harris, Co-Founder
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the resultsexpressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could bedeemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or otherfinancial items and any statements regarding strategies or plans of management for future operations, statements of belief, anystatements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering newfunctionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in ouroperating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of anylitigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, ourrelatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases ofour service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling tolarger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. isincluded in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recentfiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the InvestorInformation section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currentlyavailable and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions basedupon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Your Customer
  4. 4. Your Customer
  5. 5. 456 Million Tablets at Work 782 Million Smartphones at WorkSources: “Gartner Forecast Media Tablets by OS WW 2010 to 2016,” “Gartner Forecast Mobile Devices, Worldwide 2009 to 2016,” “Forrester Info Workers Using Mobile And Personal Devices For Work
  6. 6. Business Needs $1 TrillionIT Projects IT Debt Gap* Current global IT debt is IT Delivery “estimated to stand at $500 billion, with the potential to Time rise to $1 trillion by 2015 ” Source: Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations Technical Debt,” 6.22.12
  7. 7. Lotus Notes
  8. 8. Speed
  9. 9. Touch
  10. 10. Trust
  11. 11. Force.com Heroku Site.com Database.com Chatter AppExchangeEmployee Consumer Apps Apps Websites Databases Collaboration ISV Services Communities Touch Identity
  12. 12. Leading cloud platform for social and mobile enterprise apps Chatter Form Process Report Control & Multicurrency Collaboration Programmable MobileBuilder Builder Builder Compliance
  13. 13. Leading cloud platform for social and mobile consumer apps Multi- Instant Instant Open Social MobileLanguage Deployment Scalability Architecture Apps
  14. 14. Deliver websites and digital marketing at the speed of social Chatter Drag and HTML Automatic Import Integrated Social CollaborationDrop Studio & CSS Caching Tools Hosting Widgets
  15. 15. Risky Developers Strong Business Experts Risky Strong Risky ISVs Strong Contenders Leaders Contenders Leaders Contenders Leaders Bets Performers Strong Bets Performers Strong Bets Performers StrongCurrent Current CurrentOffering Offering Offering Weak Weak Weak Weak Strategy Strong Weak Strategy Strong Weak Strategy Strong
  16. 16. 800,000developers
  17. 17. 60 BillionTransactions / Quarter
  18. 18. 26 BillionAPI calls / Quarter
  19. 19. 9 Billion API calls
  20. 20. 2.5 Million Apps
  21. 21. Force.comConsolidated 1700 apps into 15 apps Employee AppsBuilt 26 additional apps in 6 months
  22. 22. Force.comHealthy Workplace App Employee Apps 2 Weeks
  23. 23. HerokuSocial Shopping Consumer Apps 6 Weeks
  24. 24. Site.comFranchise Websites Websites 2 Weeks
  25. 25. Genentech Delivers Innovation. Now. Founder of biotechnology industry 11,000 employees 40 apps on the Salesforce Platform
  26. 26. Cindy ElkinsVP, IT for Americas @genentech
  27. 27. Parker Harris Co-founder @parkerharris
  28. 28. Deliver Innovation. Now.Speed Touch Trust
  29. 29. Deliver Innovation. Now.Speed Touch Trust
  30. 30. Fastest Path from Idea to App Built-in Services Your Innovative Infrastructure Application Operations Platform Touch Social App Services Services Services Services Services Services Network Security/Sharing Authentication Globalization Native iOS SDK Feeds Storage Integration Availability APIs Native Android SDK Profiles Operating System Customization Monitoring Security HTML5 Status updates Database Web Services Patch Management Analytics Xcode wizards Groups App Server Multi-Language Upgrades Search PIN code support File sharing Web Server Workflow Backup Identity Custom APEX Approvals Data Center NOC REST Messenger Disaster Recovery Troubleshooting Geo-location Mobile Presence APIs
  31. 31. We re Listening Features in Winter ’13 Force.com Canvas Heroku Enterprise for Java Geolocation Custom fields Site Networking (Pilot) Visualforce Charting Enhanced Dashboard Organization-wide Permission Sets Multilingual Sites (Pilot) ISV Push Major Upgrade Heroku Buildpacks User Sharing (Pilot) Page Breadcrumbs Connected Applications Native CLIs Chatter Connect in Apex (Pilot) Environment Hub Postgres
  32. 32. Now Bring Java and .NET Apps Easily into Force.com Force.com Canvas Create a seamless user experience Embed Any App Break down siloed applications Leverage your existing developers and apps Easily make your existing apps social
  33. 33. Salesforce Chatter Communities Creates Social FrontOffice Chatter Communities Collaborate with customers, partners, and employees Customize with open APIs Integrate with business processes
  34. 34. Announcing: Heroku Enterprise Java Full stack Java Heroku runtime Continuous delivery Native Java tools Enterprise Support Available Now. $1,000/month/app heroku.com/enterprise
  35. 35. Demonstration
  36. 36. Deliver Innovation. Now.Speed Touch Trust
  37. 37. Write Once. Deploy Anywhere. On Any Device.Salesforce Touch PlatformDeliver custom apps for any deviceNative, HTML5, HybridEvery developer a mobile developerTrust and Security
  38. 38. Comprehensive Mobile App Development Platform Salesforce Touch PlatformInstant Mobile Native Enterprise Native SDK for Mobile Policy and Social Geo-location Mobile iOS and Management APIs Fields Container Android
  39. 39. Build Any Kind of Mobile App Salesforce Touch Platform Fully Native Apps HTML5 Apps Hybrid Apps
  40. 40. Demonstration
  41. 41. Deliver Innovation. Now.Speed Touch Trust
  42. 42. Facebook Has Become the Social Identity for Consumers Millions of Apps
  43. 43. Enterprises Also Need a Trusted Social Identity Eliminate siloed Make every Make Every apps app social App Trusted
  44. 44. What if there were a single identity for all your enterprise apps? With the trust of the Salesforce Platform?
  45. 45. What if there were a Facebook Identity for the Enterprise?
  46. 46. Introducing: Salesforce IdentitySimple: Single Sign-On for cloud and mobileapps, with pre-integrated identity to othercloudsSocial: Easily connect social networksTrusted: Centralized accessmanagement and provisioningStandards-based: Supports SAML 1.1 and2.0, OAuth, OpenID Connect, and SCIM
  47. 47. Chuck MortimoreSr. Director, Salesforce Platform @cmort
  48. 48. Trusted Marketplace: AppExchange World’s Leading Enterprise App Marketplace 1,700+ Apps・ 1.4m+ Installs・18k+ Reviews
  49. 49. Build Apps, Not Invoicing Processes, with AppExchangeCheckout AppExchange Checkout A New Channel for Lightweight Apps Turn-Key Billing Trial Management
  50. 50. Salesforce Architecture Social Front-End Sales Service Marketing Work.com AppExchange Back-end Systems Chatter AppExchange Apps Any System Any Social Network Data.com ERP Finance Site.com Force.com Heroku Salesforce Platform Database.com Cloud, Social, Mobile
  51. 51. Thank You

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