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The Enterprise App Economy: How App Marketplaces are Changing the Way Vendors Market and Customers Shop by IDC

by on Nov 18, 2013

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IDC Whitepaper ...

IDC Whitepaper
"The Salesforce AppExchange, launched in 2006, continues to be, in IDC's opinion, one of the leading marketplaces for enterprise applications in the software industry. Other marketplaces — both vendor/platform specific and independent — exist, but AppExchange, like Apple's App Store, remains the industry standard against which they are measured."

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