Summer of Mobile #2: How to Go Mobile on the Salesforce Platform

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The enterprise app revolution is here and the opportunity around mobile is massive. The journey to mobile first is no longer just in the consumer space, but has taken flight across enterprises.

Learn about the Salesforce Platform and the flexibility it offers for building Native, Hybrid, or HTML5 mobile apps. Plus, hear from a successful partner about their experience building an app on our trusted and secure platform.

This is the second webinar in our 'Summer of Mobile' webinar series.

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Summer of Mobile #2: How to Go Mobile on the Salesforce Platform

  1. 1. How to Go Mobile on the Salesforce Platform #summerofmobile
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Welcome to Our Summer of Mobile Series 6/27: The Business of Mobile Today: Salesforce Mobile Services 101 8/25: UX and the Enterprise
  4. 4. Salesforce AppExchange: #1 Enterprise App Marketplace 1800+ Apps 1.8M+ Enterprise Installs
  5. 5. Our Ecosystem is Delivering Mobile Innovation QuotingGeo-location Expense Mgmt Sales Intelligence
  6. 6. Our Customers Want More Mobile Apps Top apps of most interest to salesforce.com customers in the next 12 to 18 months 2012 2011 2010 2009 1. More capabilities for using SFDC on mobile devices 1 4 10 15 2. Email campaign execution (high volume) 2 1 1 1 3. Data cleansing, data quality services 3 2 13 10 4. Customer satisfaction surveys 4 3 3 6 5. Lead management 5 5 NA NA
  7. 7. Our Speakers Today Eugene Oksman Director, Product Management Salesforce.com Jim Thompson CTO and Co-Founder GreatVines
  8. 8. Presentations Record browsing Notes Seamless Salesforce Experience On Every Screen Heavy data entry Document creation Full web access Calls and alerts Real-time feed Focused apps
  9. 9. Nuance Dreamforce Account Viewer Digital Sales Aid Dashboards Contact Viewer Financial Force Radian 6 Salesforce.com Apps FieldCatalog The Extended Mobile Ecosystem Great Vines
  10. 10. App 5App 4App 3 Universal Enterprise Backend
  11. 11. Our Own Sales Reps Use a Portfolio of Apps Touch LoggerChatter Chatterbox MoreScanBizCards CueSelligy
  12. 12. You Can’t Fit Everything On That Little Screen
  13. 13. Three Options: Which One Is Right For You? Web developer skills Access to native platform App store distribution Advanced UI interactions Fastest performance App store distribution Web developer skills Instant updates Unrestricted distribution
  14. 14. Salesforce Mobile SDK 2.0 Accessible To Developers of All Skill Levels Power and Flexibility for Advanced Coders Apps for Employees, Partners, and Customers Native, Hybrid, and HTML5 Samples www.developerforce.com/mobile
  15. 15. ________________ ________________ ________________ ________________ ________________ What’s your mobile story? ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________
  16. 16. Our Speakers Today Eugene Oksman Director, Product Management Salesforce.com Jim Thompson CTO and Co-Founder GreatVines
  17. 17. About GreatVines • Founded in 2008 – early Force.com OEM • Bootstrapped with 20 employees • Force.com 40 Innovation Award Winner • 100% focus on Beverage Alcohol Industry
  18. 18. About the Beverage Alcohol Industry • Heavily regulated industry with varying state laws, consistent from beer to wine to liquor • Suppliers and distributors need solutions to navigate channel complexity and collaborate • “Recession Proof” industry with strong commitment to new technology and cloud Plan Execute Measure
  19. 19. Suppliers Distributors Brands, Labels, Items, Shipments Accounts, Order History, Credit Status, Items, Inventory, Depletions GreatVines Master Data Account Universe, Actions, Tasks, Programs, Content, Surveys, Scorecards, Incentives, Users, Groups Retail Sales and Segmentation Agencies Budgets, Markets, Programs, Events Real-time Collaboration
  20. 20. GreatVines Mobile – Approach and Methodology • Usability • Offline, Touch, Responsive • Technology • HTML5, Backbone, Jasmine jQueryMobile, PhoneGap • Functionality • Minimum Viable Product • Top 10 Features
  21. 21. DEMO
  22. 22. The Summer of Mobile Continues 6/25: The Business of Mobile Today: Salesforce Mobile Services 101 8/25: UX and the Enterprise
  23. 23. Get Ready for Dreamforce 2013 • Mobile Showcase • Features on expo floor and in partner zone • PR/AR opportunities
  24. 24. THANK YOU

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