DF13 Partner Session

Guide

There were over 1,200+ expert-led sessions at Dreamforce '13. To make things
easier for you, ...
ISV Success Sessions
These sessions are developed and delivered by our AppExchange Partner
Program Team and partners. Reco...
ISV Success: Interoperability: Combine Forces to Increase Your Opportunities
ISV Success: Manage Your Business with ISV Pl...
Sales
These sessions include ISV-specific sales tips & techniques, salesforce.com
Sales Cloud best practices, highlights f...
Marketing Cloud: B2B Social Marketing? You Can’t Ignore It Any Longer
Marketing Cloud: Email – The Cornerstone of Your Mar...
Entrepreneurs
Thinking about starting your own business? These sessions can start you on the
right track, covering importa...
Partner User Groups
For the first time (based upon an ISV Call for Papers this past summer) we
selected the top partner pr...
The APP Academy (where APP = AppExchange Partner Program) is a program
designed for ISV and channel partners that walks yo...
AppExchange is the trusted cloud computing marketplace. These sessions are
customer-facing and feature partner apps. Custo...
Upcoming SlideShare
Loading in …5
×

Dreamforce 2013 AppExchange Partner Session Guide

3,245
-1

Published on

Published in: Technology, Business

Dreamforce 2013 AppExchange Partner Session Guide

  1. 1. DF13 Partner Session Guide There were over 1,200+ expert-led sessions at Dreamforce '13. To make things easier for you, we have created these session recommendations by role or function (with links to each session replay). The Dreamforce Recap is available in the portal at http://p.force.com/dreamforce. Note: some replays may not be available for technical or proprietary reasons. Keynotes & Videos Opening Video Haiti Video Opening Keynote with Marc Benioff Sales Cloud Keynote Service Cloud Keynote ExactTarget Marketing Cloud Keynote Get to the Future First With Salesforce1 Video Salesforce1 Platform Keynote Developer Keynote AppExchange Partner Keynote Cloud Alliance Partner Keynote Data.com Keynote Celebrity CEO Keynote – Marissa Mayer, CEO, Yahoo! Celebrity CEO Keynote – Sheryl Sandberg, CEO, Facebook Dr. David Agus Dr. Wayne Dyer Deepak Chopra Dr. Susan Desmond-Hellman (Panel) Q&A with Marc Benioff and Parker Harris Marc’s Interview with Jim Cramer (Mad Money – CNBC) Salesforce Live – Broadcast Wrap and Summary SI (Consulting Partner) Sessions These sessions are developed and delivered by our Cloud Alliance team, and are highly recommended for all consulting partners. SI Sessions SI Session: SI Session: SI Session: SI Session: SI Session: SI Session: SI Session: Cloud Alliance Partner Keynote Partnering with Work.com Technical Architect Certification: Learn From Our Experts Partner Platform Topics - Mobile Development Partner Platform Success - Center of Excellence Best Practices Partner Success: Engage with your Peers Developing Your Salesforce Practice Capabilities
  2. 2. ISV Success Sessions These sessions are developed and delivered by our AppExchange Partner Program Team and partners. Recommended for all ISV and Channel partners. ISV Sessions ISV Success: An Insider's Guide to Security Review ISV Success: APP Academy: Getting Started as an ISV Partner ISV Success: AppExchange Marketing Playbook: Build Your Brand ISV Success: AppExchange Marketing Playbook: Generate Demand ISV Success: AppExchange Partner Keynote ISV Success: Architect & Design Your App for Commercial Success ISV Success: Avoid Growing Pains: Scale Your App for the Enterprise ISV Success: Connected Apps: Design Options for Your Commercial App ISV Success: Design Patterns: ISV Recipes for Success ISV Success: Distribute & License Your App for Commercial Success ISV Success: Driving Sales Success as an ISV Partner ISV Success: Emerging Technology: Heroku Best Practices for ISVs ISV Success: Emerging Technology: Social & Collaboration Strategies for ISVs ISV Success: Emerging Technology: Service Cloud for ISVs ISV Success: Funding Options for ISVs: Find the Right Strategy for You ISV Success: Interoperability: Combine Forces to Increase Your Opportunities ISV Success: ISV Roadmap: What's New & What's Next ISV Success: Manage Your Business with ISV Platform Technologies. . . ISV Success: Mobile for ISVs (Part 1 of 2): Strategies for Success ISV Success: Mobile for ISVs (Part 2 of 2): How to Develop Mobile Solutions ISV Success: Next Generation UX for Your Commercial App: Feed the User ISV Success: Partners Helping Partners: How PDOs Can Help ISV Success: Ready to Partner with Salesforce.com (ISVforce or OEM)? ISV Success: Support Your Customers for Commercial Success Technical These sessions include programs developed and delivered by our Technical Evangelists (and partners), our developer community, and our Training & Certification team (Hands-On Training). They are intended for product managers, technical architects, and developers (most are intermediate level). ISV - Technical Sessions ISV Success: An Insider's Guide to Security Review ISV Success: Architect & Design Your App for Commercial Success ISV Success: Avoid Growing Pains: Scale Your App for the Enterprise ISV Success: Connected Apps: Design Options for Your Commercial App ISV Success: Design Patterns: ISV Recipes for Success ISV Success: Distribute & License Your App for Commercial Success
  3. 3. ISV Success: Interoperability: Combine Forces to Increase Your Opportunities ISV Success: Manage Your Business with ISV Platform Technologies. . . ISV Success: Mobile for ISVs (Part 2 of 2): How to Develop Mobile Solutions ISV Success: Next Generation UX for Your Commercial App: Feed the User ISV Success: Support Your Customers for Commercial Success Developer - Technical Sessions Technical: A Developers Guide to Visual Workflow Technical: Apex Design Patterns Technical: App Lifecycle Management: 3 Ways to Set Up Your Dev Lifecycle Technical: Architecting Composite Apps with Force.com & Heroku Technical: Building a Rockstar Salesforce Development Team Technical: Building Business Apps: Coding Optional Technical: Building Native iOS Apps with the Salesforce Platform Technical: Connecting the Internet of Things to Salesforce Technical: Data Design Tips for Developing Robust Apps on Force.com Technical: Deep Dive into the Force.com Canvas Framework Technical: Force.com Canvas in the Publisher and Chatter Feed Technical: Getting Started with Apex REST Services Technical: How to Create a Social Mobile App Using Heroku and Force.com Technical: Introduction to Apex Triggers Technical: Introduction to Building E-Commerce. . .on Heroku and Salesforce Technical: Introduction to Force.com Technical: Introduction to Force.com Canvas Apps Technical: Introduction to Heroku Technical: Introduction to Site.com for Developers Technical: Introduction to the Salesforce Security Model Technical: Introduction to Visualforce Technical: Salesforce Release Management - Best Practices and Tools. . . Technical: Strategies for Enterprise Scale from the Salesforce.com Platform Technical: Tests and Testability: Apex Structure and Strategy Technical: Understanding Native, Hybrid, and Web Mobile Architectures Technical Hands-On Training Hands-On Training: Automate Your Business Process with Visual Workflow Hands-On Training: Build a Website using Site.com (Part 1), (Part 2), (Part 3) Hands-On Training: Convert SQL Queries into SOQL Queries (Part 1), (Part 2) Hands-On Training: Get Started with Apex Code for Admins (Part 1), (Part 2) Hands-On Training: Get Started with the Force.com IDE for Admins (Part 1), (Part 2) Hands-On Training: Get Started with Visualforce for Admins Hands-On Training: Integrate with Salesforce Using the Streaming API Hands-On Training: Write Apex and Visualforce Using Re-usable Patterns Hands-On Training: Write Apex Tests Using Best Practices
  4. 4. Sales These sessions include ISV-specific sales tips & techniques, salesforce.com Sales Cloud best practices, highlights from our Partner User Groups, and insights from our Entrepreneur sessions. Partner Sales Sessions ISV Success: Driving Sales Success as an ISV Partner Entrepreneur: Create Predictable, Scalable Sales Revenue Entrepreneur: The Twitter Effect: Using Social Sales and PR Partner User Groups: Build a Champion Sales & Marketing Machine. . . Partner User Groups: Sales Metrics for ISVs: Build Your Killer Dashboard Partner User Groups: UI Design to Maximize User Adoption. . . General Sales Sessions Sales: 7 Critical Process Changes That Dramatically Improve Lead Conversion Sales: Fastest Path to Pipeline: Best Practices for Inside Sales Teams Sales: Grow Your Business - Best Practices to Drive Adoption and Success, Part 2 Sales: How salesforce.com Drives Sales Productivity (Part 1), (Part 2) Sales: How Salesforce.com Runs Its Renewals Business Inside Salesforce Sales: Opportunity Management for Sales Teams Sales: Sales Best Practices Series - Analyzing Performance Sales: Sales Best Practices Series - Closing Sales: Sales Best Practices Series - Growing the Deal Sales: Sales Best Practices Series - Prospecting Sales: Sales Best Practices Series - Qualifying Sales: Sales Performance - Bigger, Better Pipeline with Accurate. . .Data Sales: Sales Performance - Increase Win Rates w/ Access to Sales Information Sales: Salesforce as Your Competitive Advantage Sales: Salesforce Communities for Sales - Connect to Partners & Customers. . . Sales: Spend More Time Closing - Productivity Best Practices & Roadmap Sales: The Salesforce.com Sales Playbook (Part 1), (Part 2) Marketing These sessions include ISV-specific marketing tips & techniques, Salesforce.com Marketing Cloud best practices, and highlights from our Partner User Groups. Partner Marketing Sessions ISV Success: AppExchange Marketing Playbook: Build Your Brand ISV Success: AppExchange Marketing Playbook: Generate Demand Partner User Groups: Build a Champion Sales & Marketing Machine. . . Partner User Groups: Marketing Secrets for Bootstrapped Startups Partner User Groups: Which Half is Wasted? . . .Marketing Best Practices General Marketing Sessions Marketing Cloud: 7 Tips for Advanced Lead Nurturing Marketing Cloud: 10 Ways Marketing Automation & Inbound Marketing Work Together Marketing Cloud: Audience Marketing in the Age of Subscribers, Fans, & Followers
  5. 5. Marketing Cloud: B2B Social Marketing? You Can’t Ignore It Any Longer Marketing Cloud: Email – The Cornerstone of Your Marketing Strategy Marketing Cloud: Generating Leads and Sales on Social Channels Marketing Cloud: How To Create a Killer Content Marketing Strategy Marketing Cloud: Marketing Automation at Its Best – Accelerate Pipeline with Pardot Marketing Cloud: Mobile Makes Community Engagement on the Go Possible Marketing Cloud: Social and the C-Suite: Getting Buy In Marketing Cloud: Social Best Practices for Events Marketing Cloud: Strategies for Effective Tweeting & Facebook Wall Posts Marketing Cloud: The Good, The Bad, and Best Email Practices Marketing Cloud: Turning Likes into Leads Marketing Cloud: Your Playbook for a Global (and Local) Social Media Strategy Marketing Cloud: 11 Secrets to Email Marketing That Gets Opened, Read, and Clicked ISV Business Development These sessions are specifically designed to help ISVs understand new areas for business development within the Salesforce.com ecosystem. Through emerging technologies and roadmap insights, business developers will get a strong look into the future and see examples of success from top partners. Business Development ISV Success: Emerging Technology: Heroku Best Practices for ISVs ISV Success: Emerging Technology: Service Cloud for ISVs ISV Success: Emerging Technology: Social & Collaboration Strategies for ISVs ISV Success: Funding Options for ISVs: Find the Right Strategy for You ISV Success: Interoperability: Combine Forces to Increase Your Opportunities ISV Success: ISV Roadmap: What's New & What's Next ISV Success: Mobile for ISVs (Part 1 of 2): Strategies for Success
  6. 6. Entrepreneurs Thinking about starting your own business? These sessions can start you on the right track, covering important areas like funding, strategy, growth, business development, and startup success factors. Entrepreneurs Entrepreneurs: Angels & VCs: A Startup Founder's View on Fundraising Entrepreneurs: Beyond the IPO: Confessions of a Serial Entrepreneur Entrepreneurs: Cloud Business Fundamentals - The Five Rules to Live By Entrepreneurs: Create Predictable, Scalable Sales Revenue Entrepreneurs: Entrepreneurial DNA: Attributes of Success Entrepreneurs: From Developer to CEO: Small Company, Big Profits Entrepreneurs: Stacking the Odds: Incubators and Accelerators Entrepreneurs: Startup Year Zero: A Practical Blueprint Entrepreneurs: The Entrepreneurial Instinct Entrepreneurs: The Twitter Effect: Using Social Sales and PR to Amp Your Growth Entrepreneurs: Meet the Power Brokers ISV Success: Funding Options for ISVs: Find the Right Strategy for You Other SMB Startup Sessions SMB: Disruptive Startups: How Innovative Leaders are Shaking Up Industries SMB: Acquired Startups Look Back SMB: Current Challenges & Opportunities in the Connected World SMB: Growing Your Career: FemmeForce & Girly Geeks Networking Event SMB: Haiti Today & Tomorrow: Government Transformation Through Tech SMB: Lean in Circles: Starting Lean in Circles Within Your Organization SMB: WSJ – Startup of the Year SMB: WSJ - What’s Holding Back Women Entrepreneurs?
  7. 7. Partner User Groups For the first time (based upon an ISV Call for Papers this past summer) we selected the top partner presentations to provide you with insights, strategies, tips, and best practices directly from our partner community. These 30-minute sessions were delivered in the Community Success Zone (Theater 2) at the Hilton (San Francisco – Union Square). This also kicks off our new Partner User Groups that are currently forming around the world. Learn more about Partner User Groups at http://p.force.com/PUG. Partner User Group Sessions (30 minutes) Partner User Groups at Dreamforce Partner User Groups: 8 tips to building a successful App (and Business) Partner User Groups: Advanced Trialforce and LMA Hacks Partner User Groups: Anatomy of a Mobile First App Partner User Groups: Apex Design Patterns for Managed Packages Partner User Groups: Automated Testing for Complex Apps Partner User Groups: Build a Champion Sales & Marketing Machine. . . Partner User Groups: From Consultant to ISV Partner User Groups: From Idea to AppExchange in 1 Week Partner User Groups: How to Redesign Your App Without Alienating Users Partner User Groups: Indy to India: Mobile Experience for an Offline World Partner User Groups: ISV Success - From First Deal to Gold Sponsor at DF Partner User Groups: Leveraging Social and Mobile Features in Your App Partner User Groups: Marketing Secrets for Bootstrapped Startups Partner User Groups: Mobile Design Patterns and Considerations Partner User Groups: Navigating the Marketplace: A Primer for ISV's Partner User Groups: Platform Adoption - Business and Technology Benefits Partner User Groups: Sales Metrics for ISVs: Build Your Killer Dashboard Partner User Groups: UI Design to Maximize User Adoption. . . Partner User Groups: Which Half is Wasted? . . .Marketing Best Practices
  8. 8. The APP Academy (where APP = AppExchange Partner Program) is a program designed for ISV and channel partners that walks you through all of the major phases of the lifecycle (Plan, Build, Distribute, Sell & Market, Support) as you build both your app and your business. This training is ideal for newer partners (by any role). The recommended sessions below represent core content that we deliver during live Academy programs, as well as other sessions to supplement your training. Learn more about the APP Academy (Online) at http://p.force.com/appacademy. APP Academy ISV Success: ISV Success: ISV Success: ISV Success: ISV Success: ISV Success: ISV Success: APP Academy: Getting Started as an ISV Partner Architect & Design Your App for Commercial Success Distribute & License Your App for Commercial Success Driving Sales Success as an ISV Partner AppExchange Marketing Playbook: Build Your Brand AppExchange Marketing Playbook: Generate Demand Support Your Customers for Commercial Success Other Recommendations: ISV Success: AppExchange Partner Keynote ISV Success: An Insider's Guide to Security Review ISV Success: Funding Options for ISVs: Find the Right Strategy for You ISV Success: ISV Roadmap: What's New & What's Next ISV Success: Manage Your Business with ISV Platform Technologies. . . ISV Success: Partners Helping Partners: How PDOs Can Help ISV Success: Ready to Partner with Salesforce.com (ISVforce or OEM)? Partner User Groups: How I Got My First 10 Paying Customers (Pending)
  9. 9. AppExchange is the trusted cloud computing marketplace. These sessions are customer-facing and feature partner apps. Customers learn how to extend their own business functionality quickly and efficiently by simply installing and customizing partner apps. As partners, you can bring greater visibility to AppExchange and to the partner app ecosystem by referring your own customers to these replays. Learn more at http://www.appexchange.com. AppExchange Customer-Facing Sessions AppExchange: 10 Little Apps That Make a Big Difference AppExchange: Build Your Small Business with Apps AppExchange: Collaborate with Apps That Chatter AppExchange for Admins: Choose Your Own App-venture AppExchange for the Back Office: Productivity Behind the Scenes AppExchange for Dummies AppExchange for Dummies AppExchange for Experts: 10 Tips for Admins AppExchange Fast & Furious: 30 Apps in 30 Minutes AppExchange for Financial Services: Designed for Money and Management AppExchange for Free: 10 Apps for $0 AppExchange for Government: Frictionless Technology AppExchange for Healthcare: Better Care Through Better Engagement AppExchange for Life Sciences: Where Cloud Meets Compliance AppExchange for Marketing: Supercharge Campaigns, Events, and More AppExchange for Mobile: Productivity on the Road AppExchange for Sales: Fill in the Gaps with Apps AppExchange for Service: Wow With Customer Service Apps Fireside Chat: Transforming the Back-Office of a Customer Company

×