Business App Bootcamp NYC
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Business App Bootcamp NYC

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Business App Bootcamp NYC Business App Bootcamp NYC Presentation Transcript

  • Welcome
  • THE ENTERPRISE OPPORTUNITY Leyla Seka VP, AppExchange Marketplace
  • 2:20 :40
  • 1M 2M 2006-2011 2013
  • Innovative Companies are Adopting Apps 60%of Fast Company’s 50 Most Innovative Companies are Using the AppExchange
  • Industry Leaders are Adopting Apps 70%of the Fortune 100 Have Installed an AppExchange app
  • Partners Large and Small are Building Big Businesses
  • 4 of the Top Ten Most Popular Apps Come From Companies with Less than 25 Employees
  • The #1 Installed App = 12 Employees
  • Top AppExchange Search Terms
  • Top Customer Requested Apps
  • What is today about?
  • RETHINKING THE ENTERPRISE Brian Flannery Business Development Comity Designs
  • Leading Companies Choose Comity Designs Direct Customers ISV Customers Who Works with Comity Designs
  • Proven Success Across All Salesforce Products Salesforce Projects250+ CSAT Score (out of 10)9.9 Broadly certified in Dev, Admin, Sales Cloud, Service Cloud 50+ Hackathon Awards • Best Enterprise App • Force.com deployment • Social Enterprise App • Chatter Partner Apps are winners of AppExchange Customer Choice Awards
  • Why Work with a PDO? Design right from the beginning Accelerate product development It’s security review Seamless Distribution
  • Define MVP Validate Concept Architec t for Future Deliver in Phases Develop in Sprints Beta Test Package and Security Comity Supports Entire Product Development Life Cycle Faster Time to Market Rapid Iteration Focus on Adoption
  • 1. Simplify design and define user experience using mockups 1. Rapidly iterate and flush out nuances 1. Create interactive prototype to validate concept and technology Validate Concept Through Iterations
  • • Implement secret sauce with platform best practices and eye on the roadmap • Reduce friction through Metadata driven configuration to support end-customer variations • Create seamless interaction across application, devices and data sources • Explore all options and technology preference Architect for Configurability and Scale: Avoid Mistakes
  • ISV Leaders Select Comity as Trusted Partner Seamless Experience Release in 3 Months Pass Security Review Configure and Scale
  • THE FASTEST PATH FROM IDEA TO APP Randy Case Principal Technical Evangelist
  • Mobility Collaboration Social UX Network Effects Interoperability Innovation
  • Tablestakes
  • Global Data centers 60+ Billion Transactions per qtr True multi-tenancy
  • Declarative Tools or... Write in any Language APIs Search Identity Security & Sharing
  • Tablestakes Leverage
  • Profiles Feeds Status Updates Groups File Sharing Approvals
  • Hybrid or HTML5 SDKs Enterprise Container Touch
  • Marketplace Turn-key Trials License Management Billing Upgrades
  • X
  • CRM Extensions ServiceMarketing IT & Admin Collaboration Other
  • FROM GARAGE TO GLORY MODERATOR: Sara Varni Sr. Director, AppExchange Alyson Poston Director, Presales CA Jonathan Rowe Director, Marketing nCino Dawn VanDamme CEO NimbleUser Kai Yu Hsiung VP of Sales Silverline
  • Today’s Partner Panel MODERATOR: Sara Varni Sr. Director, AppExchange Alyson Poston Director, Presales CA Jonathan Rowe Director, Marketing nCino Dawn VanDamme CEO NimbleUser Kai Yu Hsiung VP of Sales Silverline
  • 5 SECRETS: BECOME AN OVERNIGHT APP SENSATION Rachella Grossi Director, AppExchange
  • 1,900+ APPS 30,000+ CUSTOMER REVIEWS 2,000,000+ INSTALLS
  • 20092007 20082006 2010 2011 2012 26K 88K 259K 462K 734K 1M 1.7M These are CUSTOMER installs. = 1 customer = 100,000+ subscribers 2013 2.0M
  • 1,900 Apps $800m Partner Revenue 717,000 Apps $5000M Partner Revenue
  • $6900 Per App $420,000 Per App
  • SUCCESSFUL?
  • Soft Launch Free Pilots Act on Feedback
  • Identify Influencers Encourage Reviews Seed the Community #2 Don’t Keep It a Secret
  • Clean Value Prop Crisp Demo Killer Content
  • Be Responsive Frictionless Trials Over -Communicate
  • User Groups Events DeveloperForce
  • #ENTERPRISE APPS: VC FUNDING REPORT MODERATOR: Sara Varni Sr. Director, AppExchange Alex Ferrara Partner Bessemer Venture Partners Nic Poulos Principal Bowery Capital BJ Lackland CEO Lighter Capital Jonathat Lehr Director Work-Bench
  • Today’s Partner Panel MODERATOR: Sara Varni Sr. Director, AppExchange Alex Ferrara Partner Bessemer Venture Partrners Nic Poulos Principal Bowery Capital BJ Lackland CEO Lighter Capital Jonathan Lehr Director Work-Bench