Business App Bootcamp NYC

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Business App Bootcamp NYC

  1. 1. Welcome
  2. 2. THE ENTERPRISE OPPORTUNITY Leyla Seka VP, AppExchange Marketplace
  3. 3. 2:20 :40
  4. 4. 1M 2M 2006-2011 2013
  5. 5. Innovative Companies are Adopting Apps 60%of Fast Company’s 50 Most Innovative Companies are Using the AppExchange
  6. 6. Industry Leaders are Adopting Apps 70%of the Fortune 100 Have Installed an AppExchange app
  7. 7. Partners Large and Small are Building Big Businesses
  8. 8. 4 of the Top Ten Most Popular Apps Come From Companies with Less than 25 Employees
  9. 9. The #1 Installed App = 12 Employees
  10. 10. Top AppExchange Search Terms
  11. 11. Top Customer Requested Apps
  12. 12. What is today about?
  13. 13. RETHINKING THE ENTERPRISE Brian Flannery Business Development Comity Designs
  14. 14. Leading Companies Choose Comity Designs Direct Customers ISV Customers Who Works with Comity Designs
  15. 15. Proven Success Across All Salesforce Products Salesforce Projects250+ CSAT Score (out of 10)9.9 Broadly certified in Dev, Admin, Sales Cloud, Service Cloud 50+ Hackathon Awards • Best Enterprise App • Force.com deployment • Social Enterprise App • Chatter Partner Apps are winners of AppExchange Customer Choice Awards
  16. 16. Why Work with a PDO? Design right from the beginning Accelerate product development It’s security review Seamless Distribution
  17. 17. Define MVP Validate Concept Architec t for Future Deliver in Phases Develop in Sprints Beta Test Package and Security Comity Supports Entire Product Development Life Cycle Faster Time to Market Rapid Iteration Focus on Adoption
  18. 18. 1. Simplify design and define user experience using mockups 1. Rapidly iterate and flush out nuances 1. Create interactive prototype to validate concept and technology Validate Concept Through Iterations
  19. 19. • Implement secret sauce with platform best practices and eye on the roadmap • Reduce friction through Metadata driven configuration to support end-customer variations • Create seamless interaction across application, devices and data sources • Explore all options and technology preference Architect for Configurability and Scale: Avoid Mistakes
  20. 20. ISV Leaders Select Comity as Trusted Partner Seamless Experience Release in 3 Months Pass Security Review Configure and Scale
  21. 21. THE FASTEST PATH FROM IDEA TO APP Randy Case Principal Technical Evangelist
  22. 22. Mobility Collaboration Social UX Network Effects Interoperability Innovation
  23. 23. Tablestakes
  24. 24. Global Data centers 60+ Billion Transactions per qtr True multi-tenancy
  25. 25. Declarative Tools or... Write in any Language APIs Search Identity Security & Sharing
  26. 26. Tablestakes Leverage
  27. 27. Profiles Feeds Status Updates Groups File Sharing Approvals
  28. 28. Hybrid or HTML5 SDKs Enterprise Container Touch
  29. 29. Marketplace Turn-key Trials License Management Billing Upgrades
  30. 30. X
  31. 31. CRM Extensions ServiceMarketing IT & Admin Collaboration Other
  32. 32. FROM GARAGE TO GLORY MODERATOR: Sara Varni Sr. Director, AppExchange Alyson Poston Director, Presales CA Jonathan Rowe Director, Marketing nCino Dawn VanDamme CEO NimbleUser Kai Yu Hsiung VP of Sales Silverline
  33. 33. Today’s Partner Panel MODERATOR: Sara Varni Sr. Director, AppExchange Alyson Poston Director, Presales CA Jonathan Rowe Director, Marketing nCino Dawn VanDamme CEO NimbleUser Kai Yu Hsiung VP of Sales Silverline
  34. 34. 5 SECRETS: BECOME AN OVERNIGHT APP SENSATION Rachella Grossi Director, AppExchange
  35. 35. 1,900+ APPS 30,000+ CUSTOMER REVIEWS 2,000,000+ INSTALLS
  36. 36. 20092007 20082006 2010 2011 2012 26K 88K 259K 462K 734K 1M 1.7M These are CUSTOMER installs. = 1 customer = 100,000+ subscribers 2013 2.0M
  37. 37. 1,900 Apps $800m Partner Revenue 717,000 Apps $5000M Partner Revenue
  38. 38. $6900 Per App $420,000 Per App
  39. 39. SUCCESSFUL?
  40. 40. Soft Launch Free Pilots Act on Feedback
  41. 41. Identify Influencers Encourage Reviews Seed the Community #2 Don’t Keep It a Secret
  42. 42. Clean Value Prop Crisp Demo Killer Content
  43. 43. Be Responsive Frictionless Trials Over -Communicate
  44. 44. User Groups Events DeveloperForce
  45. 45. #ENTERPRISE APPS: VC FUNDING REPORT MODERATOR: Sara Varni Sr. Director, AppExchange Alex Ferrara Partner Bessemer Venture Partners Nic Poulos Principal Bowery Capital BJ Lackland CEO Lighter Capital Jonathat Lehr Director Work-Bench
  46. 46. Today’s Partner Panel MODERATOR: Sara Varni Sr. Director, AppExchange Alex Ferrara Partner Bessemer Venture Partrners Nic Poulos Principal Bowery Capital BJ Lackland CEO Lighter Capital Jonathan Lehr Director Work-Bench

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