Business App Bootcamp
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Business App Bootcamp

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Business App Bootcamp Business App Bootcamp Presentation Transcript

  • THE ENTERPRISE OPPORTUNITYADAM SELIGMANVP, DEVELOPER RELATIONSSALESFORCE.COM@ADAMSE
  • Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the resultsexpressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could bedeemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or otherfinancial items and any statements regarding strategies or plans of management for future operations, statements of belief, anystatements concerning new, planned, or upgraded services or technology developments and customer contracts or use of ourservices.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering newfunctionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations inour operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome ofany litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate,our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, newreleases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilizationand selling to larger enterprise customers. Further information on potential factors that could affect the financial results ofsalesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SECFilings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currentlyavailable and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisionsbased upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update theseforward-looking statements.
  • A Fundamental Need for Better Apps
  • A New Set ofUser Requirements
  • The Proliferation of App Ec systems
  • An Inve$tment CommunityLooking to Place Bets
  • The Enterprise AppRevolution is Here
  • 2:20 :40 2009 2012
  • Innovative Companies are Adopting Apps 60% of Fast Company’s 50 Most Innovative Companies are Using the AppExchange
  • 70% of the Fortune 100 Have Installed an AppExchange App
  • Partners Large and Small are Building Big Businesses
  • 4 of the Top Ten Most Popular Apps ComeFrom Companies with Less than 25 Employees
  • The #1 Installed App = 12 Employees
  • Project Management 4 EmployeesSecured Kelly Services & NBC as Customers within 90 Days
  • Data management 13 Employees$8M Run Rate & Growing
  • Document Management 25 Employees3000+ customers including P&G, Medtronic & Hilton
  • Top AppExchange Search Terms Dashboards SMB Apps mapping linkedin Calendar quickbooks Project managementRecruiting Inventory Management Surveys Event Management Invoicing gmail Chatter outlook google Skype facebook
  • Top Customer Requested AppsCRM BACK OFFICE1.  Surveys 1.  Data integration tools2.  Campaign mgmt 2.  Data cleansing3.  Email response mgmt 3.  Invoice mgmt4.  Sales performance mgmt 4.  Demand planning5.  Mobile sales mgmt 5.  Product lifecycle mgmt6.  Lead mgmt 6.  Supply chain mgmt7.  Event mgmt 7.  Business intelligence8.  Competitive intelligence 8.  Big data mgmt9.  Customer chat 9.  Purchase order & expense mgmt10.  Incentive mgmt 10.  Project mgmt
  • Alex  Lai  Manager,  Sales  Systems  
  • What is today about?
  • RETHINKING THE ENTERPRISE:APPS VS. APPLICATIONSCHARLES WARREN MARCUS GOSLINGSVP, PRODUCT DESIGN SENIOR DIRECTOR, USER EXPERIENCESALESFORCE.COM WORK.COM (RYPPLE)
  • Build. Measure. Learn.
  • Lean Startup in the Enterprise
  • If YouREMEMBER ONE THING It Should Be
  • THE fastest PATH FROM IDEA TO APPREID CARLBERGPRINCIPAL DEVELOPER EVANGELISTSALESFORCE.COM@REIDCARLBERG
  • A New Set ofUser Requirements
  • INFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • INFRASTRUCTURE application SOCIAL TOUCH BUSINESS Tablestakes Leverage
  • Innovate
  • innovateBring something new to the table
  • Build on qualityINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Build on quality Global data centers •  Disaster recovery 60+ Billion transactions/quarterINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Harness Multi-tenancyINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Harness Multi-tenancy Upgrades 3x/year •  Always up to date •  AutomaticINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • focus on domain expertiseINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • focus on domain expertise Declarative development •  Point & click data modeling Workflow • Approvals •  Validation rules Automatic REST & SOAP APIs •  Search •  AnalyticsINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • optimize with codeINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • optimize with code Custom user interface • Custom business logicAny language on Heroku • Any external app with CanvasINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Know your usersINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Know your users Robust identity management •  Deeply integrated Customer configurableINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Secure everythingINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Secure everything Apps • Objects • Records • Fields Private Data •  Role Based or Manual SharingINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Activate collaborationINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Activate collaboration User profiles • Feeds • Groups • Files Approvals •  Tasks •  Polls   External usersINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Drive mobile engagementINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Drive mobile engagement Touch SDKs • iOS • Android • HTML5 Enterprise container • App managementINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Deliver customer successINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Deliver customer successMarketplace • Licensing • Billing • Support • UpgradesINFRASTRUCTURE application SOCIAL TOUCH BUSINESS
  • Other CRM 10% Extensions Collaboration 10% Apps 40% byIT & Admin 21% Category 10% 9% Marketing Service
  • Get Started See more apps:  www.appexchange.com       See more technology:  www.developerforce.com
  • FROM GARAGE TO GLORY DAVID HECHT JEREMY ROCHE FOUNDER PRESIDENT & CEOSARA VARNI CLOUDAMP FINANCIALFORCE.COMSR. DIRECTOR, APPEXCHANGESALESFORCE.COM BLAKELY GRAHAM STACEY EPSTEIN@SARAVARNIBRIGHT CO-FOUNDER VP, MARKETING BRACKET LABS SERVICEMAX
  • The Proliferation of App Ec systems
  • Our Panel MODERATOR Blakely Graham David Hecht Sara Varni Co-Founder Founder Sr. Director, AppExchange Bracket Labs CloudAmp Salesforce.com Jeremy Roche Stacey Epstein President & CEO VP, Marketing FinancialForce.com ServiceMax
  • Jeremy Roche •  President & CEO, FinancialForce.com
  • Stacey Epstein • VP of Marketing, ServiceMax
  • Blakely Graham •  Co-Founder, Bracket Labs
  • David Hecht  •  Founder, CloudAmp
  • Our Panel MODERATOR Blakely Graham David Hecht Sara Varni Co-Founder Founder Sr. Director, AppExchange Bracket Labs CloudAmp Salesforce.com Jeremy Roche Stacey Epstein President & CEO VP, Marketing FinancialForce.com ServiceMax
  • 5 SECRETS:HOW TO BECOME AN OVERNIGHT APP SENSATIONLEYLA SEKAVP, APPEXCHANGESALESFORCE.COM@LEYLASEKA
  • 1,700+ APPS   20,000+ CUSTOMER REVIEWS   1,600,000+ INSTALLS    
  • 2006 2007 2008 2009 2010 2011 201226K 88K 259K 462K 734K 1M 1.6M These are CUSTOMER installs. = 1 customer = 100,000+ subscribers
  • $5B $700MPartner Revenue Partner Revenue717,000     1,700     Apps Apps
  • $7,000     $400,000     Per App Per App
  • What has made our top apps SUCCESSFUL?
  • Soft Launch Free Pilots Act on Feedback
  • #2 DON’T KEEP IT A SECRETIdentify Influencers Encourage Reviews Seed the Community
  • Clean Value Prop Crisp Demo Killer Content
  • Be Responsive Frictionless Trials Over-Communicate
  • User Groups Events DeveloperForce
  • #ENTERPRISE APPS: VC REPORT ASHMEET SIDANA BRIAN JACOBS GENERAL PARTNER GENERAL PARTNERANTHONY HA FOUNDATION CAPITAL EMERGENCE CAPITALWRITER JOHN O’FARRELL PAT GRADYTECHCRUNCH GENERAL PARTNER PARTNER ANDREESSEN HOROWITZ SEQUOIA CAPITAL
  • An Inve$tment CommunityLooking to Place Bets
  • Our Panel Ashmeet Sidana Brian Jacobs General Partner General Partner MODERATOR Foundation Capital Emergence Capital Anthony Ha Writer TechCrunch John O’Farrell Pat Grady General Partner Partner Andreessen Horowitz Sequoia Capital
  • THANK YOU!
  • See moRe apps:   www.appexchange.com     Get technology:   www.developerforce.com Become a PARTNER:www.salesforce.com/partners