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AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
AppExchange for Developers
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AppExchange for Developers

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  • 1. AppExchange for DevelopersBuild the next big app for the enterprise
  • 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materiallyfrom the results expressed or implied by the forward-looking statements we make. All statements other than statements ofhistorical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,earnings, revenues, or other financial items and any statements regarding strategies or plans of management for futureoperations, statements of belief, any statements concerning new, planned, or upgraded services or technology developmentsand customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and deliveringnew functionality for our service, new products and services, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our securitymeasures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, theimmature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate ouremployees and manage our growth, new releases of our service and successful customer deployment, our limited historyreselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potentialfactors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the mostrecent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SECFilings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services should make the purchasedecisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend toupdate these forward-looking statements.
  • 3. “Startups Are IgnoringA $500 Billion Market”Jim Goetz, Sequoia Capital
  • 4. 1,700+Apps20,000+CustomerReviews1,700,000+Installs
  • 5. 2009 20122:20 :40
  • 6. 70% of the Fortune 100 Have Installedan AppExchange App
  • 7. 4 of the Top TenMost Popular Apps ComeFrom Companies with Lessthan 25 Employees
  • 8. The #1 Installed App= 12 Employees
  • 9. Developers Are Delivering Innovation Every Day
  • 10. CRM1. Surveys2. Campaign mgmt3. Email response mgmt4. Sales performance mgmt5. Mobile sales mgmt6. Lead mgmt7. Event mgmt8. Competitive intelligence9. Customer chat10. Incentive mgmtBACK OFFICE1. Data integration tools2. Data cleansing3. Invoice mgmt4. Demand planning5. Product lifecycle mgmt6. Supply chain mgmt7. Business intelligence8. Big data mgmt9. Purchase order & expense mgmt10. Project mgmtAnd Customers Want More…and More
  • 11. How Can Salesforce.comHelp You Get ThereFaster?
  • 12. 1. Enablement
  • 13. The APP Academy Helps You Build Your BusinessFREE, In-person and webinartrainingsBUILDEnterprise Apps 101MARKETBuilding Your Brand via SocialSELLHow to Sell SaaS
  • 14. Roadmap Webinars Help You Build Better AppsMonthly Product RoadmapPreviewsVisibilityto Help You Build withSalesforceAccess to Salesforce ProductManagement
  • 15. Marketing Office Hours Help You Position Your ProductWeekly Online Sessions withSalesforce MarketingBest Practices For:• Demos• Webinars• Email• Value Propositions• Social Media• AppExchange Listings
  • 16. 2. Distribution
  • 17. Access to 100K+ Customers Via AppExchange•Weekly Newsletter to 200K+SubsLarge Social CommunityDiscussing AppsUsed Daily by Direct Sales
  • 18. Your Listing is an Instant StorefrontDemoData Sheets, Success StoriesCustomer ReviewsCustom Branding
  • 19. Checkout Takes the Hassle Out of BillingCredit Card EasyAutomated BillingSynchs to License Mgmt85/15 Rev Share
  • 20. How to Get Started1. Join the Program2. Study up on Enterprise Considerations3. Build Your App4. Submit for Security Review5. List on AppExchange
  • 21. Thank You

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