A great resource on the business side is Marc Benioff’s book, Behind the Cloud. Reading this book is like sitting down with Marc and learning that Salesforce.com faced many of the same issues you may be facing today. And it shows how we met those issues head on with determination and innovation. Marc discusses global strategy, sales and marketing plays, financing, even how to give back through the 1:1:1 foundation model. Many of our most successful partners have found this book extremely useful, especially for companies just getting started. You can purchase this book in many formats at www.salesforce.com/behindthecloud.
Follow our @partnerforce Twitter profile for webinar announcements, webinar replays, release updates, Dreamforce alerts, program changes, partner news, new resources.
When: June 13, 2013 at 8:30am(Breakfast)Where: 1 Market @ EmbarcaderoSan Francisco, CA 941056thFloor, Spear TowerKilauea 1-2 Conference RoomCosts: Program is free, meals provided; youare responsible for travel & lodgingContact:John RichterISV Success (Enablement)firstname.lastname@example.org (mobile)Welcome, we look forward to seeing you there!APPAcademy: Marketing
IMPORTANT:If you cannot attendthe session for any reason pleaseemail John Richter ASAP. We have a waiting list andwould like to accommodate as many partners as possible.Thank you for your consideration.Contact: John Richter, email@example.comAPPAcademy: Marketing
Session Goals• Understand marketing resources and tools• Optimize your message and create killer content• Create brand excellence for large-scale impact• Manage your ApppExchange listing and associated assets• Identify your top lead generation strategies & alignment with sales• Lead inspired campaigns and run PR like a pro• Modernize online marketing and take your events to the next level• Inspire & motivate your marketing team!Our overall goal for the session is for you to understand the key milestones & actions in themarketing process, learn how to succeed at each milestone, and become an advocate for bestpractices within your own company. Build brand, generate demand, delight your customers
Morning (Build Your Brand)Breakfast (8:30am)Overview (9:00am Start Time)High Impact MessagingBreakBig Brand ExcellenceAppExchange: The Insider’s GuideLunch (12:30pm)Afternoon (Build Your Channel)Funnel of the FutureMarketing Strategy: 360° ViewPR: Pump up the VolumeBreakSocial Media: Expand Your BrandOnline Marketing: Amplify Your ReachEvents: Maximize Your ROISummary & Survey 15mEnd (5:00pm)APPAcademy: Marketing
Salesforce.com, 1 Market @ Embarcadero,Spear Tower, San Francisco, CA 94105SpearTower
Spear Tower (6th Floor, Kilauea 1-2)::When you arrive at Spear Tower (across from the Food Court on the 1st Floor),tell Security you are here for a salesforce.com training on the 6th Floor.Be prepared to show your ID.::Check-in with reception on the 6th Floor to receive your ID badge:: The session is inKilauea 1-2:: If you need directions or assistance dial John Richter’s mobile – (415) 572-0592EnterHereKilauea
http://p.force.com/appacademy Free training for ISV partners Contains best practices by Roles Videos, Checklists, FAQ’s Build your own Custom TrainingPartner Portal – APP Academy
Read ‘Behind the Cloud’ by Marc BenioffThis is an excellent resource on how to build a successful cloud computing business. We recommend youpurchase this book for yourself and your team members. We will refer to this book during the session(purchase is not required).www.salesforce.com/behindthecloud
Read ‘Complete B2B Online Marketing’by Maura Ginty& Lauren Vaccarello with William LeakeLauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing atSalesforce.com where she focuses on developing cross-channel strategies that bridge the gap betweenawareness and demand-generation.Find the book at
Read our new Business App BlogTo help you be succeed, our new partner-specific blog contains:– Tips and tricks from every team supporting you– Help & how-to’s– Industry thought leadership– Announcements and program newshttp://p.force.com.com/blog
http://p.force.com/marketing Office Hours Marketing Best Practices Event Management AppExchange Social Media Recorded Training Marketing FAQAPPAcademy Topic – Partner Marketing
Follow us on Twitter@partnerforce on Twitter•Announcements•Webinar Replays•Release Updates•Dreamforce Alerts•Program Changes•Partner News•New Resourceshttp://www.twitter.com/partnerforce@partnerforce
Pre-Session ChecklistBring Your Own Laptop or Tablet (wifi available)Review the APP Academy (Online) before attending*Tip: Share this link with other team membershttp://p.force.com/appacademyRead the recommended marketing resourceshttp://p.force.com/marketingFollow us on Twitter @partnerforceBe prepared to discuss:(1) your company marketing strategy(2) your plan for next steps(3) the roles you have in place to support those plans(4) the metrics you are using to guide and manage your business
Frequently Asked QuestionsHow much does the program cost?This program (valued at $2000 USD) is free to membersof our AppExchange Partner Program. Meals are provided.You are responsible for transportation & lodging.Can I bring a colleague who was not pre-registered?Yes, but please notify us in advance of anyone who would like to attend. Only pre-registered partners will haveaccess.Are purchasing the recommended resources required for the session?No. It is not our intention to sell books, but many of our partners have found these resources to be helpful, whichis why we recommend them.Can I have a copy of the slides from the session?Some of the slides are proprietary and cannot be shared. However, many of our modules are available in thetrain-the-trainer materials of the APP Academy.http://p.force.com/appacademyIf I need directions, have an issue, whom should I contact?Contact John Richter at firstname.lastname@example.org 415-572-0592 (mobile).