A great resource on the business side is Marc Benioff’s book, Behind the Cloud. Reading this book is like sitting down with Marc and learning that Salesforce.com faced many of the same issues you may be facing today. And it shows how we met those issues head on with determination and innovation. Marc discusses global strategy, sales and marketing plays, financing, even how to give back through the 1:1:1 foundation model. Many of our most successful partners have found this book extremely useful, especially for companies just getting started. You can purchase this book in many formats at www.salesforce.com/behindthecloud.
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APP Academy: Marketing (SF) Info Kit
APP Academy: MarketingInformation KitMarch 21, 2013San Francisco @partnerforce
APP Academy: Marketing Welcome, we look forward to seeing you there! When: March 21, 2013 at 8:30am (Breakfast) Where: 1 Market @ Embarcadero San Francisco, CA 94105 Executive Briefing Center, 11th Floor, Landmark Kona Conference Room note: the venue has changed to this new room Costs: Program is free, meals provided; you are responsible for travel & lodging Contact: John Richter ISV Success (Enablement) firstname.lastname@example.org 415-572-0592 (mobile)
APP Academy: Marketing IMPORTANT: If you cannot attend the session for any reason please email John Richter ASAP. We have a waiting list and would like to accommodate as many partners as possible. Thank you for your consideration. Contact: John Richter, email@example.com
Session Goals• Understand marketing resources and tools• Optimize your message and create killer content• Create brand excellence for large-scale impact• Get the secrets to unlock the power of the AppExchange• Identify your top demand gen strategies & align with sales• Lead inspired campaigns and run PR like a pro• Modernize online marketing and take your events to the next level• Inspire & motivate your marketing team! In this session you will understand the key strategies & action items in the marketing process - learn how to build your brand, generate demand, delight your customers. Become an advocate for best practices within your own company.
APP Academy: Marketing - Schedule Morning: Build Your Brand Afternoon: Build Your Demand Breakfast (8:30am) Funnel of the Future Overview & Intro (9:00am) Marketing Strategy: Create a 360° View High Impact Messaging PR: Pump up the Volume Break Break Big Brand Excellence Social Media: Expand Your Brand AppExchange: Insider’s Guide Online Marketing: Amplify Your Reach Lunch Events: Maximize Your ROI Workshop: You’re the CMO Summary & Survey Wrap Up (5:15pm)
Salesforce.com, 1 Market @ Embarcadero, Spear Tower, San Francisco, CA 94105 Spear Tower
Executive Briefing Center, Landmark (11th Floor)Kona Conference Room :: When you arrive at Landmark (access from the 1 Market entrance), tell Security you are here for a salesforce.com training on the 11th Floor. Be prepared to show your ID. :: Check-in with reception on the 3rd Floor to receive your ID badge :: You will be either escorted or sent up directly to the EBC, 11th Floor, Kona Room :: If you need directions or assistance dial John Richter’s mobile – (415) 572-0592
APP Academy (Online) – Partner Portal Free training for ISV partners Contains best practices by Roles Videos, Checklists, FAQ’s Build your own Custom Training http://p.force.com/appacademy
APP Academy: Marketing – Best Practices Oﬃce Hours Marketing Best Practices Event Management AppExchange Social Media Recorded Training Marketing FAQ http://p.force.com/marketing
Read ‘Behind the Cloud’ by Marc Benioff Startup Inspiration Industry Expertise Sales Strategy Marketing Best Practices Technical Wisdom Event Planning Product Launch Financing Corporate PhilanthropyThis is an excellent resource on how to build a successful cloud computing business. We recommend youpurchase this book for yourself and your team members. We will refer to this book during the session(purchase is not required). www.salesforce.com/behindthecloud
Read ‘Complete B2B Online Marketing’ by Maura Ginty & Lauren Vaccarello with William Leake Understanding B2B Online Marketing Building a B2B Brand Online Search Engine Optimization Using Paid Online Media Optimizing with Metrics Conversion Rate Optimization & Usability Managing Your Leads Integrating Marketing with CRMLauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing atSalesforce.com where she focuses on developing cross-channel strategies that bridge the gap betweenawareness and demand-generation. Find the book at
Follow us on Twitter @partnerforce • Announcements • Webinar Replays • Release Updates • Dreamforce Alerts • Program Changes • Partner News • New Resources http://www.twitter.com/partnerforce
Pre-Session Checklist Bring Your Own Laptop or Tablet (wifi available) Review the APP Academy (Online) before attending *Tip: Share these links with other team members http://p.force.com/appacademy http://p.force.com/marketing Read Behind the Cloud and Complete B2B Online Marketing Follow us on Twitter @partnerforce Be prepared to discuss: (1) your company marketing strategy (2) your plan for next steps (3) the roles you have in place to support those plans (4) the metrics you are using to guide and manage your business
Frequently Asked QuestionsHow much does the program cost?This program (valued at $2000 USD) is free to membersof our AppExchange Partner Program. Meals are provided.You are responsible for transportation & lodging.Can I bring a colleague who was not pre-registered?Yes, but please notify us in advance of anyone who would like to attend. Only pre-registered partners will haveaccess.Are purchasing the recommended resources required for the session?No. It is not our intention to sell books, but many of our partners have found these resources to be helpful, whichis why we recommend them.Can I have a copy of the slides from the session?Some of the slides are proprietary and cannot be shared. However, many of our modules will be added to thetrain-the-trainer materials in the APP Academy.http://p.force.com/appacademyIf I need directions, have an issue, whom should I contact?Contact John Richter at firstname.lastname@example.org or 415-572-0592 (mobile).