OUTSIDE CHANCE Fundraising quick start workshop
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OUTSIDE CHANCE Fundraising quick start workshop

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OUTSIDE CHANCE presentation given at the London PWNE meeting on 22/11/10. More infromation here:

OUTSIDE CHANCE presentation given at the London PWNE meeting on 22/11/10. More infromation here:
http://www.participationworks.org.uk/networks/regional-networks/london/previous-events-in-the-london-region

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  • OUTSIDE CHANCE presentation given at the London PWNE meeting on 22/11/10. More infromation here:
    http://www.participationworks.org.uk/networks/regional-networks/london/previous-events-in-the-london-region
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OUTSIDE CHANCE Fundraising quick start workshop OUTSIDE CHANCE Fundraising quick start workshop Presentation Transcript

  • THIS IS NORMALLY A HALF-DAY PROGRAMME. I HAVE CUT THE CONTENT TO THE MOST ESSENTIAL POINTS I COULD REASONABLY COVER IN 15 MINUTES. A COPY OF THE PRESENTATION WILL BE AVAILABLE LATER TODAY VIA TREVOR FOR ANYONE WHO WISHES TO RECEIVE ONE. SOME OF THE IDEAS AND TIPSFUNDRAISING WITHIN THIS WORKSHOP HAVE BEEN ADOPTED BY THE POLICY TEAM AT THE BIG LOTTERY FUNDQUICK START FROM A SUSTAINABILITY SURVEY TO WHICH OUTSIDE CHANCE WORKSHOP CONTRIBUTED EARLIER THIS YEAR SO YOU MAY SEE THEM IN PRINT AGAIN IN MARCH 2011. OUTSIDE CHANCE
  • DEVELOPING YOUR FUNDRAISING STRATEGY – PLAN!FUNDERS, IN GENERAL, PREFER TO FUND ‘PROJECTS’ RATHER THAN CORE COSTSIF YOU HAVE A NUMBER OF PROJECTS WHICH YOU DELIVER UNDER YOUROVERALL BUDGET, IDENTIFY THE NUMBER OF ‘PERSON DAYS’ DEVOTED TO EACHPROJECT AS A PERCENTAGE OF YOUR OVERHEADS – A HALF DAY = 10%FOR EXAMPLE, OUTSIDE CHANCE’S OVERALL ANNUAL BUDGET IS £150,000 – WEDELIVER TWO MAIN PROGRAMMES – 90% IN EARLY INTERVENTION WORKSHOPSIN GREATER LONDON SCHOOLS AND 10% IN ANTI REOFFENDING WORKSHOPS INYOUNG OFFENDER UNITS – SO OUR SPLIT OF BUDGETARY NEEDS IS :OUR WORK IN SCHOOLS = 90% ….. ….. ….. ….. £135,000OUR WORK IN YOUNG OFFENDER UNITS = 10% ….. ….. £ 15,000TOTAL ….. ….. ….. ….. ….. ….. £150,000SPLIT YOUR OVERHEADS ACCORDINGLY, REJIG THEM AS ‘NEW’ PROJECTS COMEON BOARD, BUILD YOUR CORE COSTS INTO YOUR ‘PROJECT BUDGETS’ ON A PRORATA BASIS AND YOU WILL FIND THAT YOUR POOL OF POTENTIAL SUPPORTERSWILL INCREASE, MAKING THE SECURING OF FUNDS CONSIDERABLY EASIER. OUTSIDE CHANCE
  • DEVELOPING YOUR FUNDRAISING STRATEGY – IDENTIFY!THERE IS A WIDE RANGE OF POTENTIAL SUPPORT AVAILABLE. WE HAVE LISTEDJUST A FEW WHICH HAVE PRODUCED RESULTS FOR US OVER THE YEARS :GrantNet : http://www.grantnet.org.uk/grantnet3/index.aspx?pid=D51DEA3C-936F-4B89-8C1E-F9AC9C16E122&__utma=15147616.53469261171266550.1235131362.1239538188.1239538866.7&__utmz=15147616.1239538188.6.6.utmcsr=lbhf.gov.uk|utmccn=(referral)|utmcmd=referral|utmcct=/directory/community_and_living/community_advice/funding/106544_grantnet_free_funding_search_portal.asp&__utmc=15147616&ASP_NET_SessionId=kteqcf55arndm4f3a5f23qmu Password = officersOpen 4 Funding : http://www.open4funding.info/Default.aspxDirectory of Social Change : http://www.dsc.org.uk/HomeLondon Tenders Portal :https://www.londontenders.org/procontract/supplier.nsf/frm_supplier_registration_wizard_introduction?openformFit 4 Funding : http://www.fit4funding.org.uk OUTSIDE CHANCE
  • DEVELOPING YOUR FUNDRAISING STRATEGY – IDENTIFY!YOUR LOCAL BOROUGH’S WEBSITE CAN BE AN EXCELLENT SOURCE OF POTENTIALFUNDING OPPORTUNITIES, EITHER DIRECTLY FROM THEM OR VIA A NEWSLETTERAS IN THE CASE OF HAMMERSMITH AND FULHAM, OUR ‘HOME’ BOROUGH. THEYPRODUCE ‘FUNDING NEWS’ EVERY TWO MONTHS WHICH GATHERS TOGETHER THEVARIOUS ‘LIVE’ FUNDING OPPORTUNITIES AVAILABLE, MANY WITH APPROACHINGDEADLINES. THESE NEWSLETTERS ARE FREE – SIMPLY EMAIL YOUR DETAILS TOTHE BOROUGH IN QUESTION AND AN EMAIL COPY WILL ARRIVE REGULARLY.A REALLY USEFUL SOURCE OF POTENTIAL FUNDING CAN COME FROM FUNDERSWHO HAVE SUPPORTED YOU IN THE PAST. AFTER ALL, THEY ALREADY KNOWYOU! BY PRODUCING A ONE PAGE, TWO SIDED QUARTERLY NEWSLETTER ONWHAT WE ARE DOING, OUTSIDE CHANCE HAS SECURED CONTINUANCE GRANTSFROM SEVERAL FUNDERS. IN EACH CASE, THEY ADVISED US, AFTER READINGOUR NEWSLETTERS, THAT THEY WERE PREPARED TO CONSIDER A FURTHER BID.IT WOULD BE A PARTICULARLY SADISTIC GRANTS OFFICER WHO WOULD INVITEYOU TO REAPPLY, KNOWING HOW MUCH EFFORT WOULD GO INTO YOUR BIDONLY TO THEN REJECT YOU! DOING SO MIGHT ACTUALLY REFLECT ON THEMRATHER THAN YOU! OUTSIDE CHANCE
  • KEEP AN EMPTY FOLDERHANDY AND JUST DROP ANY NOTES OR NEWS ITEMS INTO IT WHENEVER THEY HAPPEN. PUBLISH THENEWSLETTER – IN PDFFORMAT! - QUARTERLYTO KEEP FUNDERS, PAST AND PRESENT, UP TO DATE WITH PROGRESS. COPY THE LAST 2-3NEWSLETTERS INTO ANY NEW BIDS. THIS WILL REASSURE ANY POTENTIAL NEW FUNDERS THAT YOU ARE VERY LIKELY TO KEEP IN TOUCH! OUTSIDE CHANCE
  • DEVELOPING YOUR FUNDRAISING STRATEGY – IDENTIFY!ANOTHER EXCELLENT SOURCE OF POTENTIAL FUNDERS IS TO ACQUIRE A COPY OFYOUR ‘SISTER’ AGENCIES ANNUAL REPORTS, IE THOSE PERHAPS LARGER BODIESWHO DELIVER SERVICES SIMILAR TO YOURS.CONSIDER JOINT, PARTNERSHIP OR CONSORTIUM BIDS WITH CAUTION!FOR EXAMPLE, EVERY YEAR, WE GET COPIES OF THE ANNUAL REPORTS OF THEPRISON REFORM TRUST, THE HOWARD LEAGUE FOR PENAL REFORM, NACRO, ETC.IN THE NOTES TO THEIR ACCOUNTS, THEY USUALLY LIST ALL OF THEIRSUPPORTERS WHO HAVE GIVEN GRANTS IN THE PREVIOUS 12 MONTHS.WE WORK ON THE BASIS THAT IF THEY FUNDED A SIMILAR ORGANISATION TOOUTSIDE CHANCE FOR A SIMILAR PROJECT, THEY MIGHT FUND US TOO. THISALSO GIVES YOU SOME SORT OF GUIDELINES AS TO HOW MUCH THEY ARE LIKELYTO GIVE.READ THE FUNDING GUIDELINES! IF THERE ARE ANY AREAS OF AMBIGUITY, CALLTHE FUNDER FOR CLARIFICATION. WRITE YOUR QUESTIONS IN ADVANCE OF THECALL. THIS ALSO GIVES YOU AN OPPORTUNITY TO MAKE CONTACT WITH THEPERSON WHO, WHILST THEY CAN’T SAY ‘YES’ TO YOUR BID, CAN OFTEN MAKESURE THAT YOUR APPLICATION IS PRESENTED IN THE BEST POSSIBLE LIGHT. OUTSIDE CHANCE
  • DEVELOPING YOUR FUNDRAISING STRATEGY – COSTINGFUNDERS ARE ALWAYS LOOKING FOR VALUE FOR MONEY WHEN JUDGING AGRANT APPLICATION, PARTICULARLY IN THESE AUSTERE TIMES.A PROJECT COSTING £100,000 WHICH WILL DELIVER OUTPUTS AND OUTCOMESTO 100 SERVICE USERS MIGHT LOSE OUT WHEN MATCHED TO A SIMILAR PROJECTFOR A SIMILAR SERVICE WHICH WILL DELIVER 150 OUTPUTS AND OUTCOMES FORTHE SAME MONEY.WE ALWAYS PROVIDE A ‘VALUE FOR MONEY’ RATIO OF SUPPORT REQUESTED TOIMPACT SAVINGS ON PUBLIC FUNDS. FOR EXAMPLE, IF WE ARE ASKING FOR£10,000 IN PARTIAL PROJECT SUPPORT FROM A FUNDER, WE SHOW THAT THISWILL ENABLE US TO DELIVER OUR SCHOOLS WORKSHOPS TO 1,500 STUDENTS =£6.67 PER HEAD. WE ALSO SHOW THAT £10,000 EQUATES TO THE COST OFDETAINING JUST ONE INMATE AT HM YOI FELTHAM FOR A PERIOD OF 10 WEEKS.AN INVALUABLE SOURCE OF PUBLIC SECTOR DATA AND COSTS TO SUPPORT YOURGRANT APPLICATIONS CAN BE FOUND AT THE OFFICE OF NATIONAL STATISTICS :http://www.statistics.gov.uk/hub/index.htmlTRUST FOR LONDON’S WEBSITE ALSO HAS EXCELLENT LONDON RESEARCH DATA :http://www.trustforlondon.org.uk/ OUTSIDE CHANCE
  • DEVELOPING YOUR FUNDRAISING STRATEGY – COSTINGNEVER UNDERESTIMATE! ALWAYS OVERESTIMATE YOUR BUDGET NEEDS! WETEND TO BUILD IN 5-10% EXTRA INTO OUR PROJECT COSTINGS. FUNDERS WILLNOT PROVIDE ‘CONTINGENCY’ COSTS, IE TO COVER ANYTHING YOU DIDN’T THINKOF AT THE INITIAL BID STAGE – FOR EXAMPLE, THE FORTHCOMING INCREASE INVAT TO 20%, PARTICULARLY ON RENTS, CAPITAL EQUIPMENT COSTS, LEASES,ETC.HOWEVER, IF YOU BUILD A LITTLE EXTRA INTO YOUR PROJECTED COSTS AT THEOUTSET, WITH THE EXCEPTION OF CENTRAL GOVERNMENT, LOCAL AUTHORITIESAND THE BIG LOTTERY FUND WHICH PROVIDE PUBLIC MONEY, FUNDERS WILL,INVARIABLY, ALLOW YOU TO RETAIN ANY SURPLUS YOU MAY HAVE LEFT OVER ATTHE END OF A PROJECT SINCE IT IS USUALLY MORE HASSLE FOR THEM TO TAKETHE FUNDS BACK INTO THEIR ACCOUNTS.HOWEVER, YOU MUST ADVISE YOUR FUNDER OF ANY SURPLUS AND ASK THEM IFYOU CAN RETAIN THE FUNDS ‘IN THE FURTHERANCE OF YOUR WORK’. THISENABLES YOU TO STEADILY BUILD YOUR ‘UNRESTRICTED RESERVES’. WE HAVEYET TO ENCOUNTER A FUNDER WHO HAS REFUSED SUCH A REQUEST. EVEN THEBIG LOTTERY FUND ALLOWED US TO USE A SURPLUS OF THEIR GRANT FUNDS TOPROVIDE ‘PLATFORM COSTS’ FOR A NEW PROJECT IN HM YOI FELTHAM. OUTSIDE CHANCE
  • DEVELOPING YOUR FUNDRAISING STRATEGY – THE BID!READ THE GUIDELINES AND KEEP THEM BESIDE YOU. WE QUOTE ACTUALPHRASES FROM A FUNDER’S GUIDELINES IN OUR BIDS. THIS SHOWS FUNDERSTHAT YOU HAVE NOT ONLY READ THE GUIDELINES BUT ALSO THAT YOU HAVEFLAGGED UP HOW THEY EQUATE TO THE SERVICE YOU WISH TO PROVIDE.IF YOU ARE DELIVERING SERVICES, GET AND INCLUDE THIRD PARTY FEEDBACKVIA EMAILS, LETTERS OF SUPPORT FROM SERVICE USERS, OTHER FUNDERS ANDEVALUATION FORMS. GRANT MAKING TRUSTS TAKE CONSIDERABLE NOTE OFTHIRD PARTY FEEDBACK IN THEIR FUNDING DECISIONS.ALWAYS QUOTE THE SOURCES OF YOUR RESEARCH OTHERWISE FUNDERS MIGHTASSUME THAT YOU HAVE CONCOCTED YOUR FINDINGS. IF NECESSARY, INCLUDEA HIGHLIGHTED PAPER COPY OF THE RESEARCH REPORT IN QUESTION.BE CAREFUL NEVER TO USE JARGON, ABBREVIATIONS OR ACRONYMS. THEY TRIPOFF OUR TONGUES EVERY DAY BUT MAY BE ABSOLUTELY MEANINGLESS TO AGRANTS OFFICER WHO IS REVIEWING A WIDE RANGE OF APPLICATIONS IN BROADFIELDS OF INTEREST. IF THEY DON’T UNDERSTAND WHAT YOU HAVE WRITTEN,THE CHANCES ARE THAT YOU WILL BE AUTOMATICALLY REJECTED. THIS ISPARTICULARLY TRUE OF SMALL GRANT MAKING TRUSTS WITH PERHAPS ONLY ONEOR TWO PART-TIME STAFF. OUTSIDE CHANCE
  • DEVELOPING YOUR FUNDRAISING STRATEGY – THE BID!WHEN YOU HAVE COMPLETED YOUR DRAFT GRANT APPLICATION, GET SOMEONEWHO HAS NO CONNECTION WHATSOEVER WITH YOUR WORK TO READ THE BID.ASK THEM TO HIGHLIGHT ANY POINTS THEY DON’T UNDERSTAND. YOUR LOCALVOLUNTEER CENTRE CAN BE PARTICULARLY USEFUL IN THIS RESPECT.DON’T ARGUE WITH YOUR BID CHECKER! SIMPLY MAKE THE CHANGES THEYSUGGEST.DEADLINES! GET YOUR BID IN WELL BEFORE THE DEADLINE IF THERE IS ONE.A LAST MINUTE, HAND DELIVERED ‘PANIC’ BID MIGHT GIVE THE FUNDER THEIMPRESSION THAT THIS IS HOW YOU WILL DELIVER YOUR PROJECT.ALWAYS SEND YOUR BID BY ‘RECORDED SIGNED FOR’ ROYAL MAIL DELIVERY,REGARDLESS OF VALUE. THIS ENABLES YOU TO TRACK ONLINE ITS SAFE ARRIVALAT THE FUNDER’S OFFICES. OTHERWISE, YOU MIGHT WAIT FOR WEEKS FORNEWS OF A BID THAT YOUR POTENTIAL FUNDER NEVER RECEIVED.KEEP YOUR COPY BID AND ANY SUPPORT DOCUMENTATION IMMEDIATELY TOHAND. IF YOUR POTENTIAL GRANTS OFFICER CALLS TO DISCUSS YOUR BID, ITDOES NOT GIVE THE BEST IMPRESSION IF THEY ARE KEPT WAITING WHILST YOURIFLE THROUGH THE PAPERWORK ON YOUR DESK TO FIND IT. KEEP A ‘DO NOTTOUCH’ FOLDER WITH YOUR VARIOUS ‘LIVE’ BIDS IN ALPHABETICAL ORDER ON ASHELF NEXT TO YOUR DESK FOR QUICK ACCESS. OUTSIDE CHANCE
  • DEVELOPING YOUR FUNDRAISING STRATEGY – THE GRANT!SUCCESS! YOU’VE GOT THE FUNDING. ACKNOWLEDGE THE GRANT AS SOON ASYOU RECEIVE THE GRANT LETTER, THANK THE FUNDER FOR THEIR SUPPORT BUTDON’T ACCEPT THE GRANT! THAT IS THE SOLE RESPONSIBILITY OF YOURTRUSTEES – NOT OF THE DIRECTOR, CHIEF EXECUTIVE OR ANY EMPLOYEE.EXPLAIN IN YOUR LETTER THAT A COPY OF THE FUNDER’S GRANT LETTER HASBEEN EMAILED/POSTED TO YOUR TRUSTEES FOR THEIR ACCEPTANCE AND THATYOU WILL WRITE FURTHER IN DUE COURSE. THIS SHOWS SOUND GOVERNANCE,AN ADHERENCE TO YOUR CONSTITUTION AND YOUR INTERNAL PROCEDURES ANDWILL INSTILL CONFIDENCE IN THE FUNDER.WHEN YOU HAVE SUBSEQUENTLY RECEIVED YOUR TRUSTEES’ EMAILED/WRITTENCONFIRMATION OF GRANT ACCEPTANCE, WRITE TO THE FUNDER TO ADVISETHEM ACCORDINGLY, REQUESTING THAT THEY RELEASE THE GRANT PAYMENT.IMMEDIATELY DIARISE THAT YOU WILL REPORT TO THE FUNDER IN 12 MONTHS.PUT A DATE 11 MONTHS AHEAD INTO YOUR ORGANISER AND THEN AGAIN AT 12MONTHS. AT 11 MONTHS, EMAIL/WRITE TO YOUR FUNDER TO REMIND THEMTHAT YOU WILL BE REPORTING TO THEM IN A MONTH’S TIME – GOOD PRACTICE!DON’T WAIT TO BE PROMPTED ….. OR SUMMONED! FUNDERS TALK!ALWAYS KEEP YOUR FUNDERS ADVISED OF YOUR PROGRESS. OUTSIDE CHANCE
  • DEVELOPING YOUR FUNDRAISING STRATEGY – THE FUTURE!AS MUCH AS WE IN THE PUBLIC, PRIVATE AND VOLUNTARY SECTOR GETTOGETHER TO HAVE MEETINGS, SO DO THE GRANT MAKING TRUSTS. THE‘LONDON FUNDERS’ GROUP AND THE ‘ASSOCIATION OF CHARITABLEFOUNDATIONS’ MEET REGULARLY TO DISCUSS THEIR FUTURE …. AND OURS!THEY DISCUSS FUNDING TRENDS, AREAS OF INTEREST, POTENTIAL MERGERSSUCH AS THE CITY PAROCHIAL FOUNDATION WITH THE TRUST FOR LONDON,THEIR ASSETS, POOLING OF RESOURCES, ETC. WE TALK ABOUT THEM SO ISUPPOSE IT’S ONLY TO BE EXPECTED THAT THEY WILL TALK ABOUT US. SOME OFTHE MAJOR TALKING POINTS AT THEIR MEETINGS ARE POOR PERFORMANCE,ERRATIC SERVICE DELIVERY, VALUE FOR MONEY, WHO IS DOING WHAT, ETC.PARTICULARLY IN THESE AUSTERE TIMES, FUNDING WILL BECOME INCREASINGLYDIFFICULT TO SECURE. ONLY BY STEPPING UP OUR OWN GAME TO MEET THECHALLENGES THAT WILL FACE US, TO ENSURE THAT WE HAVE OUR PROCEDURESAND SYSTEMS IN FIRST CLASS ORDER, TO KEEP OUR FUNDERS INFORMED OF OURPROBLEMS AS WELL AS OUR SUCCESSES, ARE WE, AS A SECTOR, LIKELY TOSURVIVE. COMPETITION FOR WHAT FUNDING WILL BE AVAILABLE WILL BEFIERCE. GIVE YOURSELF THE BEST POSSIBLE CHANCE OF SUCCESS. OUTSIDE CHANCE