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Table of Contents About Raygain Our Market Research Service Offerings
About RaygainRaygain Technologies Pvt. Ltd. (Raygain) is a full-service Market Research firm supportingboth international and domestic clients across the entire market research value-chain.We conduct qualitative and quantitative research and have the expertise and experience inexecuting projects in various industries and regions offering customized solutions to our clientshelping them derive maximum value from research. Identifying client’s research needs,suggesting possible approaches, designing and executing projects, and providing analyticaland business insights are some of our strengths.The research solutions are extremely cost-effective and can be customized as per client needs.Some areas of research covered by our team are as follows: Competitive Intelligence Customer/Employee Satisfaction Surveys Market Sizing Studies & Trends New Product Development Brand Positioning & Brand Perception Studies Brand Strategy New Concept Testing
Market Research OverviewRaygain’s strong Market Researchteam specializes in end-to-end projectexecution. We identify the clients’research needs, suggest possibleapproaches, design and executeprojects and provide analytical andbusiness insights.Our Market Research team comprisesa mix of Economics, Commerce,Science, Arts graduates, Engineers,MBAs and Statisticians.Our researchers have hands-onexperience in the following industries: Pharmaceuticals & Healthcare Information Technology FMCG & Retail Manufacturing Logistics Telecommunications Automotive
Market Research (MR) Service Offerings Market Data Data Other Research Collection Services Services Customer Phone Data Processing Survey Satisfaction & • CATI B2B/B2C • Cleaning Programming Brand Loyalty Interviews • Verbatim Coding • In-Depth • Tabulation IT Applications New Product/ Interviews Concept • PAPI Analytics Evaluation • Recruitments • Quantitative Advertising • Qualitative Brand Web Positioning and • Online Surveys Reporting Perception • CAWI • Basic Charting Studies • Panels • Executive Employee Reports • Interpretation & Satisfaction Commenting Surveys Event Effectiveness
Market Research Capabilities Market Research Solutions • Customer Satisfaction & Brand Loyalty • New Product/Concept Evaluation • Brand Positioning and Perception Studies • Advertising • Employee Satisfaction Survey Data Collection Data Services Survey Programming & IT Applications
Market Research Solutions Customer Experience in conducting studies in the areas of Competitor Benchmarking, Satisfaction & Brand Customer Segmentation and Customer Satisfaction Tracking Loyalty New Experience in conducting studies in the areas of Consumer Preferences, Product/Concept Design Optimization, Demand Predictions and New Product Design. Evaluation New Product/Concept Experience in conducting studies in the areas of Strategic Alignment, Brand Evaluation Repositioning, Competitive Benchmarking and Brand Tracking. Experience in conducting studies in the areas of Purchase Intention and Advertising Preference, Brand Recall and Affordability. Experience in conducting studies in the areas of Employee Segmentation Employee and Satisfaction, Design and Implementation of programs/policies and Satisfaction Survey Behavior Prediction
Market Research Capabilities Market Research Solutions Data Collection • Phone • CATI B2B/B2C Interviews • In-Depth Interviews • PAPI • Recruitments • FGDs • Web • Online Surveys • CAWI • Panels Data Services Survey Programming & IT Applications
Data Collection Ability to recruit executives for Specialists in phone/F2F/FGDsB2B/B2C Interviewing interviews with clients: • Ability to conduct F2F interviews globally • Ability to conduct & moderate FGDs in India Interviews: Qualified and • Ability to engage senior experienced executives in 30-60 minute interviewers for in- long discussions depth/qualitative • In-house Data Analytics discussions support
Market Research Capabilities Market Research Solutions Data Collection Data Services • Data Processing • Cleaning • Verbatim Coding • Tabulation • Analytics • Quantitative • Qualitative • Reporting • Basic Charting • Executive Reports • Interpretation and Commenting Survey Programming & IT Applications
Data Services • Latest toolsData Processing • Data cleaning/ validation/ merging and coding Capabilities • Multiple output formats supported (Text, Word, Excel, PDF) • Expertise in all major MR Techniques • Qualitative/Quantitative AnalysisAnalytics Team • Strong focus on modeling and development of new approaches/methodologies • Basic Charting (Data to PowerPoint) Charting and • Reports Reporting • Executive Reports (including detailed summaries/ insights) • Reports in PPT, MS Word and PDF formats
Market Research Capabilities Market Research Solutions Data Collection Data Services Survey Programming & IT Applications • Survey Programming • IT Applications
Survey Programming and IT Applications • Multiple Tools Advanced • Experienced Programmers Programming • Multimedia support (Audio/ Video/ Flash) Capabilities • All major Languages Supported Ability to use ASP.NET/ Java/ SQL for • In-house capabilities of software development Complex and Customized Surveys • Set-up survey questionnaires (select relevant questions) Employee • Send Invitations satisfaction • Monitor Data on real-time basis surveys • Generate Customized Client Reports
Quality and Technology Overview Quality Assurance & Quality Control (QA & QC) • Duplicate Respondent Detection • Check of Open-End Responses • Cleaning Scripts • Data Validation Technology Technology Overview • Hardware - Robust and Secure Servers (with Active Back-up) with Audio/Video streaming technology • Software - ASP/.NET for custom IT Applications
Thank YouRaygain Technologies Private Limited 2nd Floor, TSL Building (Plot No. 9), LSC No. 3, Sector 6, Dwarka, New Delhi, India - 110075 Mail: firstname.lastname@example.org Home Page: www.raygain.com Phone: (+91) 11 4045 0000 Fax: (+91) 11 4045 0099
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