Raygain  Market Research Service Offerings
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Raygain Market Research Service Offerings

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  • 1. Corporate Presentation Assuring Global Service Standards Company Website: www.raygain.comDisclaimer: The information contained in this document is proprietary to Raygain and is confidential in nature. This document cannot be reproduced in any form, either in whole or in parts, ordisclosed to other individuals/ entities other than the intended recipients without prior written permission from Raygain.While due care and attention has been taken in the preparation of this document, Raygain does not accept responsibility for any inaccuracy or error or any action taken in reliance on theinformation contained in this document. All warranties whether expressed or implied by statute, law or otherwise are hereby disclaimed and excluded to the extent permitted at law.
  • 2. Table of Contents About Raygain Technologies Our Research Services Offerings Market Research Service Offerings Market Research Capabilities  Market Research Solutions  Data Collection  Data Services  Survey Programming & IT Applications  Quality and Technology Overview
  • 3. About Raygain TechnologiesRaygain Technologies Pvt. Ltd. (Raygain) is an ISO 9001:2008 certified full-service researchand analytics firm supporting both international and domestic clients across the entire researchand consulting value-chain spanning all industries.We conduct qualitative and quantitative research and have the expertise and experience inexecuting projects in various industries and regions offering customized solutions to our clientshelping them derive maximum value from research. Identifying client’s research needs,suggesting possible approaches, designing and executing projects, and providing analyticaland business insights are some of our strengths.The research solutions are extremely cost-effective and can be customized as per client needs.Some areas of research covered by our team are as follows: Company Profiling Industry Analysis Market Sizing Studies & Trends Competitive Intelligence Customer/ Employee Satisfaction Surveys New Product Development Surveys Brand Positioning & Brand Perception Studies Brand Strategy New Concept Testing
  • 4. Our Research Services OverviewRaygain’s strong Market Research,Business Research, Data Processingand Data Analysis teams specialize inend-to-end project execution. Weidentify the clients’ research needs,suggest possible approaches, designand execute projects and provideanalytical and business insights.Our research teams comprise of a mixof Economics, Commerce, Science,Arts Graduates, Engineers, MBAs,Pharma Graduates etc.Our researchers have hands-onexperience in the following industries: Pharmaceuticals & Healthcare Information Technology Telecommunications FMCG & Retail Manufacturing BFSI Automotive etc.
  • 5. Industry Verticals and Sectors Covered Automotive Construction and Industrial Products Infrastructure Consulting and Consumer Goods, Advisory Services Foods and BeveragesResearch and Analytics Business Services Business Services Chemical IT, ITES, Telecom and Health-Care, Pharma Technology and Life Sciences Power, Energy and Utilities
  • 6. Research Service Offerings Market Data Data Other Research Collection Services Services Customer  Phone  Data Processing  Survey Satisfaction & • CATI B2B/ B2C • Cleaning Programming Brand Loyalty Interviews • Verbatim Coding New Product/ • In-Depth • Tabulation  IT Applications Interviews (IDIs) Concept • PAPI  Analytics Evaluation • CAPI • Quantitative  MExplorer Advertising • Recruitments • Qualitative Effectiveness Brand  Web  Reporting Positioning and • Online Surveys • Basic Charting Perception • CAWI • Executive Studies • Panels Reports Employee • Interpretation & Commenting Satisfaction Surveys Feasibility Study
  • 7. Market Research Capabilities Market Research Solutions Data Collection Data Services Survey Programming & IT Applications Quality and Technology Overview
  • 8. Market Research Capabilities (1/2) Market Research Solutions • Customer Satisfaction & Brand Loyalty • New Product/Concept Evaluation • Brand Positioning and Brand Perception Study • Advertising Effectiveness Study • Employee Satisfaction Survey Data Collection Data Services Survey Programming & IT Applications Quality and Technology Overview
  • 9. Market Research Solutions (2/2)Customer Satisfaction & Experience in conducting studies in the areas of Competitor Benchmarking, Brand Loyalty Customer Segmentation and Customer Satisfaction Tracking New Product/Concept Experience in conducting studies in the areas of Consumer Preferences, Design Evaluation Optimization, Demand Predictions and New Product Design New Product/Concept Experience in conducting studies in the areas of Strategic Alignment, Brand Evaluation Repositioning, Competitive Benchmarking and Brand Tracking Experience in conducting studies in the areas of Purchase Intention and Advertising Preference, Brand Recall and AffordabilityEmployee Satisfaction Experience in conducting studies in the areas of Employee Segmentation and Satisfaction, Design and Implementation of programs/policies and Behavior Survey Prediction
  • 10. Market Research Capabilities (1/2) Market Research Solutions Data Collection • Phone • CATI B2B/B2C Interviews • In-Depth Interviews • PAPI • Recruitments • FGDs, MGDs, Ethnographies etc. • Web • Online Surveys • CAWI • Panels Data Services Survey Programming & IT Applications Quality and Technology Overview
  • 11. Data Collection (2/2) Specialized Teams Full Interviewing Highly qualified interviewers Capabilities with qualifications: All kinds of qualitative and MBAs, Engineers, Pharma quantitative research Graduates, Doctors, CAs, Lawyers etc. Phone/ F2F/ FGDs/ MGDs Dedicated Panels Global Reach We have vastly experienced We have capabilities to professionals empanelled with usconduct research work across across industries, including IT, various geographies globally Telecom, BFSI, FMCG, Automotive etc.
  • 12. Market Research Capabilities (1/2) Market Research Solutions Data Collection Data Services • Data Processing • Cleaning • Verbatim Coding • Tabulation • Analytics • Quantitative • Qualitative • Reporting • Basic Charting • Executive Reports • Interpretation and Commenting Survey Programming & IT Applications Quality and Technology Overview
  • 13. Data Services (2/2) • Latest ToolsData Processing • Data Cleaning/Validation/ Merging and Coding Capabilities • Multiple output formats supported (Text, Word, Excel, PDF) • Expertise in all major MR Techniques • Qualitative/Quantitative AnalysisData Analytics • Strong focus on modeling and development of new approaches/ methodologies • Basic Charting (Data to PowerPoint), Dashboards etc Charting and • Data reporting in ASCII, Excel, SPSS Shells etc. Reporting • Executive Reports (including Detailed Summaries/Insights) • Reports in MS Excel, Word, PPT and PDF formats
  • 14. Market Research Capabilities (1/2) Market Research Solutions Data Collection Data Services Survey Programming & IT Applications • Survey Programming • IT Applications Quality and Technology Overview
  • 15. Survey Programming and IT Applications (2/2) • Multiple Tools Advanced • Experienced Programmers Programming • Multimedia support (Audio/ Video/ Flash) Capabilities • All major Languages Supported Ability to use ASP.NET/ Java/ • In-house capabilities of software developmentSQL for Complex • Custom mobile software applications forand Customized efficient research surveys Surveys • Set-up survey questionnaires (select relevant questions) Employee • Send Invitations satisfaction • Monitor Data on real-time basis surveys • Generate Customized Client Reports
  • 16. Market Research Capabilities (1/2) Market Research Solutions Data Collection Data Services Survey Programming & IT Applications • Survey Programming • IT Applications Quality and Technology Overview
  • 17. Quality and Technology Overview (2/2) Quality Assurance & Quality Control (QA & QC) • Duplicate Respondent Detection • Check of Open-End Responses • Cleaning Scripts • Data Validation Technology Technology Overview • Software – ASP .NET/ Java/ HTML/ PHP for custom IT Applications • MExplorer - A mobile device-based survey software to gather accurate real-time data which can be quickly analyzed. It works on all mobile device platforms like BlackBerry, Android, iOS, J2ME, Windows Phone etc.
  • 18. Fieldwork Capabilities across India• 100 HQ: Delhi workstations/ Branch computers / Laptops• LAN facility in Lucknow Branch all locations• Leased Lines Kolkata Branch based set-up• 60 CATI workstations Ahmedabad Branch• 20 experienced/ Mumbai Branch senior and entry-level Hyderabad Branch researchers• 5 seats for data punching Bangalore Branch• 4 Data Analysis Experts Chennai Branch
  • 19. Few Clients and Brands served by Raygain
  • 20. Few Clients and Brands served by Raygain
  • 21. Contact UsRaygain Technologies Private Limited Headquarters: New Delhi, India Mail: sales@raygain.com Home Page: www.raygain.com Phone: (+91) 11 4045 0000 Mobile: (+91) 9560 699 699 Fax: (+91) 11 4045 0099