Marketers Can Do
Senior Product Marketing Manager, Vizury
Not all may be
useful for you
For details on
ONE. USER MICROSEGMENTATION
Have you utilized every kind of data at your disposal to build microsegments from your target audience?
Non-PII user information using tags
Behavioral data from clickstream
Product and category data from feeds
Real-time updates through tags
Micro-segmentation of users
TWO. IDENTIFY USERS ACROSS DEVICES
If you knew the different devices being used by the same user,
you could use the impressions on each device much more effectively.
THREE. MOST VIEWEDMOST BOUGHT
What is the relation between the most popular products on your site
from the perspective of
and how do you use it in your marketing strategy
CLICK HERE >>
FOUR. SHARE OF VOICE
From a content marketing perspective it helps to know what is your
share of voice for different types of themes related to your business.
How can I retain my
What are the other
HIGH THRILL SPORTS
What keywords are
FIVE. REALLY INTERESTED VISITOR DOMAIN
Track the organization from the domain from which you receive visitors
who display most interest
PAGE DEPTH >=10
TIME SPENT >=10m
PAGE VIEWED contains SEAMASTER
SIX. LEAD QUALITY FROM REFERRAL TRAFFIC
Who gave you your most valuable leads?
How to continue getting
Banner ads, article
Image source: http://www.newfangled.com/measuring_referral_traffic_goal_conversion_rate
SEVEN. BROWSING PATH ANALYSIS
How do people land on your most important page?
• What are the most common paths?
• Can you improve the flow from these
• How much of this traffic can you get to
land directly on your page?
EIGHT. QUALITY OF EMAIL LIST
Is your email list any good? Should you just junk it and make / buy a new
New vs. old
A combination of the above metrics will tell you whether your list is
worth the investment any longer.
NINE. OPPTY COST OF OLD BANNER DATA
So your banner displayed products or prices that were not available or not
at par (respectively) on your website?
BUY NOW >>
BUY NOW >>
BUY NOW >>
Does loss of business justify the cost of investing in real-time dynamic ads?
TEN. VIEW THROUGH PURCHASE TIME
How long do most customers need before they convert?
DAYS TO 90%
DAYS TO 50%
And how many display ads / marketing touch points before they convert?
The ideas pertained to four main data sets (just in case you are considering
new sets or integrations)
I know the implementation of these ideas is more difficult than the idea
itself. And that is what will make it ‘cool’.