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Advertising in aspect of ethics
 

Advertising in aspect of ethics

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    Advertising in aspect of ethics Advertising in aspect of ethics Presentation Transcript

    • Ethics is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong behaviour.
    • Who should/shouldn't be the target of advertising? Who should/shouldn't be exposed to advertising, whether targetted or not? What products, services, or ideas should/shouldn't be advertised? What should/shouldn't be relationship between advertising content and medium? What should/shouldn't be advertisers' obligation to society?