• Telecommunications is communication at a distance by
technological means, particularly through electrical signals
or electromagnet waves.
• Telecom technology include telegraphs, telephones,
networks, radio, microwave transmission, fiber optics,
communications satellites and the internet.
A PRESENTATION BY
Vodafone Group is a
in London and with its
registered office in
It is the world's secondlargest mobile
company measured by
both subscribers and
2011 revenues (in each
case behind China
Mobile), and had 439
million subscribers as of
Vodafone owns and operates
networks in over 30 countries
and has partner networks in
over 40 additional
countries. Its Vodafone Global
Enterprise division provides
telecommunications and IT
services to corporate clients in
over 65 countries.
Vodafone India ,
Essar and Hutchison Essar,
is the third largest mobile
operator in India after Airtel
and Reliance Communication
by subscriber base. It is based
in Mumbai, Maharashtra. It
has approximately 147.48
million customers as of
In July 2011, Vodafone
Group agreed terms for the
buy-out of its
partner Essar from its Indian
mobile phone business. The
UK firm paid $5.46 billion to
its Indian counterpart to take
Essar out of its 33% stake in
the Indian subsidiary.
• Vodafone ranks #33 in the Forbes list of global 2000
making it the third best telecom company in the world.
• Total market capital is estimated at about $135.68 billion
• Ranks #100 in sales, #31 in profit, #125 in assets and
#35 in market value
Vittorio Amedeo Colao (born 3 October
1961) is an Italian businessman, the
current Chief Executive of Vodafone
Colao succeeded Vodafone CEO Arun
Sarin on 29 July 2008. Colao's
compensation from Vodafone in 2009
included his annual salary of €932,000,
and a bonus of €881,000. Combined with
other payments the total was €2,264,000.
He started his career at investment
bank Morgan Stanley in London.
Mr. Marten Pieters has been the
Chief Executive Officer of India at
Vodafone Group Public Limited
Company since February, 2009.
Mr. Pieters serves as the
Managing Director and Chief
Executive Officer of Vodafone
Newbury, England, United Kingdom
Established in 1991
Owned jointly by Vodafone and Essar
telecommunication services company
Headquartered in London, U.K
World’s second largest mobile
Mission: “To become the
communications leader in an
increasingly connected world”
(Original Corporate Logo of Vodafone)
Started in 1982 as the joint venture between Racal Electronics
plc’s subsidiary Racal Strategic Radio Limited along with Millicom
and the Hambros technology trust.
Later renamed as Racal telecom after Racal Electronics bought
the minority shareholders of Vodafone.
In 1991 Racal Telecom was demerged from Racal Electronics as
Vodafone group and the mobile telephony giant was born.
VODAFONE IN INDIA
In 1982, Hutchison whampoa and its Indian
business partner MAXGROUP, and launch their
commercial service as Hutchison max in Mumbai in
the year 1994.
In 2007, Hutch, India’s fourth-largest mobile
service provider was renamed as Vodafone India.
Targeted the business and high-end postpaid
customers to generate a higher average
revenue per user(ARPU).
TIMELINE OF VODAFONE IN INDIA
1992: Hutchison Whampoa and MAX group establish Hutchison Max
2000: Acquisition of Delhi operations and entry into Calcutta (now Kolkata) and Gujarat markets
through Essar acquisition
2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai
4. 2003: Acquired AirCel Digilink (ADIL — ESSAR Subsidiary) which operated in Rajastan, Uttar
Pradesh East and Haryana telecom circles and rebranded it 'Hutch'.
2004: Launched in three additional telecom circles of India namely Punjab, Uttar Pradesh (West)
and West Bengal.
6. 2005: Acquired BPL Mobile operations in 3 circles. This left BPL with operations only in Mumbai,
where it still operates under the brand 'Loop Mobile'.
2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7 billion. The company is renamed
Vodafone Essar. 'Hutch' is rebranded to 'Vodafone'.
8. 2008: Vodafone acquires the licences in remaining 7 circles and starts its pending operations
in Madhya Pradesh circle, as well as in Orissa, Assam, North East and Bihar.
9. 2011: Vodafone Group buys out its partner Essar from its Indian mobile phone business. It paid
$5.46 billion to take Essar out of its 33% stake in the Indian subsidiary. It left Vodafone owning 74%
of the Indian business.
What is it?
This is a whole set of components and initiatives
which when put together create a customer
experience-driven strategy focused on smart
technology, network speeds, devices, specialized
data services support, pricing and most
importantly a consistent customer experience
across all touch points. Its key objective is to
deliver mobile data earlier and make it accessible
player in enterprise
in emerging subjects
innovator in services
Vodafone 2015: Vodafone
Vodafone Red is….
voice and text
and secure data experience
plans, roaming multi devices
Sustain AMPU(Average margin per user)
Improve ARPU(Average revenue per user)
data usage: Strong increase of data
usage; voice usage up
customers : Improvement driven by
simplicity & transparency
Future proofing ARPU: Trend improving
As enterprise customers embrace flexible and
remote working to improve business efficiency,
their fixed and mobile converged solutions and
global footprint enable their customers to become
more effective in their business operations.
Vodafone services enable their customers to make
mobility a central part of the services they offer
their own customers.
They aim to have a great mobile network in all of
the markets in which they operate, supported by
leading IT systems. This means giving their
customers far-reaching voice and data coverage, a
very reliable connection, and increasing speeds
and data capacity.
They are using the benefits of our global reach
and scale to standardize and simplify the way
they do business across the Group. This will both
improve cost efficiency and reduce the time to
launch new services and products to their
Putting it simply, Vodafone’s Supermobile
Strategy is all about creating a Smartphone end-toend experience which is radically different from
what our customers have been experiencing so far.
Prices- Customer expects lower prices from
vodafone for calling, messaging & data plans.
Schemes- Customer compares schemes of
different companies before choosing one. So they want
vodafone to provide better schemes then its competitors.
Network- Customers expect a better
& improved network from Vodafone as it is one
of the important aspect of any telecom service
coverage- A better network should be
accompanied by wide coverage as Consumer
expect vodafone to provide services to them
wherever they go.
Upgradations(3G/4G)Customer expects company to make technological
upgradations from time to time and new technical
upgradations in 3G/4G should be provided by
vodafone as soon as they are provided by other
companies in the market.
In the end, we would like to say as Vodafone is one of
the leading telecom company in the world, it has great
potential for improvement and growth. India is the
biggest market for the company and thus enjoys many
privileges. With the experience and the size of
business it acquires, it gives its subscribers a great
deal of satisfaction.