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Transformational: Geography
based intelligence
Buying power measurement & activation at 1 sq.km level
WHAT IS IT?
India is undergoing rapid
urbanization. Metros are more
crowded than ever, with densities of
more than 24,000 people per sq. km
today. Geography based insights
and actions impact top & bottom
line.
CELL_GRID provides you the unique
ability to understand income
patterns with 1 sq.km precision and
activate locally for them.
You now have the ability to :
• Locate & understand economic
profile
• Concentration
• Local activation points – stores,
banks, schools etc.
at a 1 sq. km level to help you
efficiently create winning
strategies.
All this is made possible by a
technologically advanced solution
that combines higher order
analytics , economic & geo-spatial
data sets to deliver affluence
understanding at 1 sq. km across
top cities of India.
Source : Nielsen Cell Grid