Customer. Strategy. Implement. Results. • Define primary target customer • Understand behaviour • Ascertain motivation • 24 hour day cycle of customer • How to improve relative position of my brand • Why should he prefer my brand over others • How to deliver the brand promise • How to maximize life time value of my brand • Do my internal processes support brand plans • Are my team members motivated to deliver • Are my team members trained to face customers • Do I have finances to meet my expectationswww.aidias.in Business. Affiliation. Growth.
Areas of Expertise @ aidias Specialized Market Research Customized Training Business Development Strategy & Implementation Growth Funding Guidance & Corporate Identity Development & Implementation Managementwww.aidias.in Business. Affiliation. Growth.
Business Development is all encompassing@ Business Audit & Business Plans @ Validation of all business processes & recommendations for improvements @ Creation & implementation of Standard Operating Plans (SOP) @ Evaluation of existing business plan @ Creation and execution of business plans for @ Brand extensions @ New products @ Related or unrelated diversification projects@ Marketing, Communication, Media & Advertising @ Creation and execution of marketing plans for existing & new brands @ Brand portfolio rationalization @ Media benchmarking for optimum resource allocation @ Communication efficacy measurement tools and techniques @ Ideation and execution support for innovative marketing programs www.aidias.in Business. Affiliation. Growth.
Business Development is through “humans”@ Human Resources Management & Development @ Human Resource Optimization & organizational restructuring @ Aligning individual goals with organizational business goals @ KRA setting, appraisals and compensation management @ Creation and execution of HRM policies and procedures@ Customized Training at all levels @ Senior management training for goal setting and vision formulation @ Human skills development training @ Communication skills- oral, written, presentation @ Behavioral training- leadership, team building, assertiveness, time management @ Stress management and burn out @ Selling skills, customer care orientation @ H R skills development @ Interviewing & appraisal techniques @ Total Productivity Management(TPM) training at shop floor www.aidias.in Business. Affiliation. Growth.
Business Development needs monies & cost control@ Finance & Fund Management @ Cost management and benchmarking for every major business process @ Preparing organization for increasing valuation @ Expert diligence for attracting investments @ Tie up with foreign partners for knowhow and funds @ Business migration to and from U K @ Corporate governance and legal guidance especially international law@ Manufacturing and Technical Intervention @ Manufacturing process audit for identifying improvement areas @ Shop floor level intervention for @ Reducing costs @ Optimization of energy usage @ Reducing manufacturing wastage @ Improving shop floor employee productivity www.aidias.in Business. Affiliation. Growth.
Business Development needs sales & logistics control@ Sales Management @ Creation of SOP for sales processes to enable faster decision & compliance @ Sales force number and productivity optimization @ Creation of reporting tools and top management dashboards @ Creation of sales aids and selling tools @ Sales force motivation and design of incentive plans @ Organization of innovative sales and launch conferences@ Distribution & Logistics Management @ Distribution benchmarking at market place @ Cost optimization and efficiency improvement of distribution channels @ Logistics planning to minimize sales return @ Production planning science for inventory management @ Information dissemination planning for control and tracking www.aidias.in Business. Affiliation. Growth.
Market Research is action @ aidias@ Senior team members who actually conduct the research@ Team has unique blend of “researchers” and “users”@ Adept at both qualitative & quantitative research@ Experience of virtually all industries and type of research@ Capable of offering services in India, UK, Africa & UAE@ Reports are not complex charts and jargons@ Research findings converted into actionable strategies@ Not afraid to state the “unpleasant” in the interest of brand@ Research is demystified and made cost effective @ aidias www.aidias.in Business. Affiliation. Growth.
Corporate Identity attracts talent@ Articulation of “Corporate Purpose”@ Defining Corporate “image” & “behaviour”@ Create corporate “identity” by recommending @ corporate “colours”, @ “designs”, @ “touch point behaviour”@ Provide “strategic” as opposed to “tactical” PR@ Provide training to senior management @ on business etiquettes @ media relations@ Create communication to attract bright “talent” www.aidias.in Business. Affiliation. Growth.
Preparing and Seeking Investment@ Guiding the organization in preparing for investors@ Study of processes and improvement thereof@ Ascertaining the best method of funding for the business@ Preparing the documents for attracting investors@ Expert diligence is always beyond financial numbers@ Actually identifying investors for funding@ Interact with the investors to convince them for investments@ Ensure protection of interest for the investor@ Guide the organization to deliver the promises to investors@ Identify and induct Independent Directors for the Board www.aidias.in Business. Affiliation. Growth.
Experts. Expertise. Experience •Deepak Pramanik: IIT, IIM, 22 YearsMarketing & •Professor Amitabha Chattopadhyay: Jadavpur, IIM, Florida, 29 Years • Bhaskar Bhattacharysa: IIT,IIM, Harvard, 30 Years •Indrani Sen: Presidency, Jadavpur, 37 Years Research •Aparna Sinha: London University, 32 Years •Sushmita Roy: Lady Brabourne, IISWBM, 18 Years Technical & •Sumit Modak: IIT, Harvard, JIPM, 40 Years •P K Bose: BHU IT, 37 Years •Biswanath Ghosh: Jadavpur, IIM, 30 Years HR •Amit Basu: CNMC, 30 YearsFinance, Legal •Anirban Mukhopadhyay: Gokhale, ACA, ICWA, 13 Years •Linda Spedding: London University, 35 Years • Rohit Surana: St Xaviers, ACA, ICWA, 7 Years& Governance • Professor A K Bhattacharya: FCA, FICWA, DMA(ICA), D. Phil, 30 Years • S R Dutta: FCA, 40 Yearswww.aidias.in
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. TOM score increased by 5 points within 2 years Training ii. Business growth exceeds Market growth Market Research iii. Distinct improvement in Customer Service (SINCE JANUARY 2004) Corporate iv. Expansion within & outside India Identity v. Focused activities for NRI customersSECTOR: RETAIL/ FASHION Strategy i. Repositioning the mall ii. Monthly Sales doubled in 3 months Training iii. Conversion ratio up from 25% to 42% iv. Tie-up with fashion designer invited Market Research for London Fashion Week (DEC 2009- MAR 2010) Corporate Identity www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Entire launch planning & execution ii. 2nd largest brand in Shoppers’ Stop Training within 18 months iii. Clear No. 2 Brand Pan India within 3 Market Research years CorporateSECTOR: RETAIL/ FASHION Identity (APRIL 2005 – FEBRUARY 2010 ) www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Business turnover grows 8 times in 4 years Training ii. Company valuation doubles in 1 year for PE investment Market Research iii. Company diversification & International tie-ups handled Corporate Identity iv. By far the leader in vocational trainingSECTOR: EDUCATION (SINCE JANUARY 2005) www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Ranking increased from #5 to #3 ii. 100% admission quota achieved iii. Able to attract better quality students “Pearl Academy of Fashion has improved its ranking from No 5 in 2008 to No.3 in 2009 among fashion institutes in India just behind NIFT, New Delhi and NID, Ahmedabad, but ahead of all other NIFT centres. This improvement in ranking by one ofSECTOR: EDUCATION the most prestigious newspapers in the country is a matter on which all of us can (JULY 2008 –DECEMBER2008) be rightfully proud of. This could not have been possible but for the hard work put in by our team besides the support extended by well-wishers like you.” - AKG Nair, Director - Pearl Fashion Academy www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Occupancy increases from 60- 81% Training ii. Dependence on singular doctor reduced Market Research iii. Expansion within & outside Bengal Corporate Identity iv. High degree of Customer Service (SINCE OCTOBER 2004) & SatisfactionSECTOR: HEALTHCARE Strategy i. 80% of individual outlets breakeven ii. Crossed 1 crore monthly turnover within 4 months iii. Optimized expenses by closing down outstation shoppes iv. Innovative marketing program for (AUGUST 2008 – March 2009) achieving local connect www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Distinctive positioning for the brand Training ii. Clutter-free advertisement & communication iii. Enhanced Customer Service through training (JANUARY 2009 – APRIL 2009)SECTOR: HEALTHCARE Strategy i. Strategy for increasing footfalls recommended & implemented Training ii. Training conducted on 400 KPCMCH employees for improving Customer Service (DECEMBER 2009 – MARCH 2010) www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Business plan for attracting investors Market Research ii. Fastest achievement of 1 lac (DECEMBER 2009 – MARCH 2010) circulation mark. iii. Streamlining of all internal processes iv. Distinctive ad marketing strategies for higher revenues Strategy i. Valuation increased from 83 crore to 150 crore in a yearSECTOR: MEDIA Training ii. Unprecedented advertising growth in depressed market Market Research conditions iii. Record circulation growth in 3 month’s time (April 2007 – December 2008) iv. Successful geographical expansion of the brand www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. 50% growth in revenue (Ad industry grew @ 4%) Training ii. Maruti, Samsung, LG, HLL, PCC etc. became regular iii. Rs 70 lacs generated through events iv. Puja number fetched record revenue of Rs 42 Lacs (JANUARY 2004 – MARCH 2005) Training i. Team rated the best bySECTOR: MEDIA independent trade magazine ii. Became 2nd best business magazine within 18 months “I cannot believe that these are the same people who had (JANUARY 2007) begun 3 days back” - G Muralidharan, VP- Mint www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. The pioneer in Dynamic Digital Signage in India Training ii. Marketing and pricing strategy copied by all Market Research iii. Revenue of 1.6 crores in 12 months Corporate Identity iv. Successfully sold off to OOH (FEBRUARY 2006 – AUGUST 2007) Media Strategy i. Business Plan with clear cut waySECTOR: MEDIA forward for 24 months (JULY 2008 ) www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Exclusive partner for Dow Jones Conferences & Events in India (SINCE APRIL 2009) Training “I have attended several international workshops at WAN, INMA and other forum. I have neverSECTOR: MEDIA come across any workshop which can hold the audience spellbound and prescribe solutions which can be implemented as soon as one (SINCE DECEMBER 2006) finishes the session” - Sarmad Ali- MD, Print Marketing – Jang Group www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Distinct positioning for the brand ii. Innovative packaging for buyers iii. Promotional expenses made 1/4th without compromising visibility (FEBRUARY 2008 – SEPTEMBERSECTOR: REAL ESTATE 2008) Training i. Preferred for trainings at different levels of hierarchy (SINCE AUGUST 2008) www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. West Wind was a moderate success for the company Market Research ii. Wanted to develop property on other side of DH Road iii. Pricing at par with Alipore for profits iv. MR to advise not to go ahead with the project (OCTOBER 2005 – JANUARY 2006)SECTOR: REAL ESTATE Strategy i. Successfully marketing small housing projects Market Research ii. Helped organization take correct decisions for commercial Corporate Identity properties using specialized market Research (JANUARY 2008 – FEBRUARY 2009) www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Entire Brand repositioning based on recommended Training strategy ii. 2000 officers trained over 40 locations in 1 month’s time with uniform content iii. Trained Corporate Sales team in (AUGUST 2008- MAR 2010) presentation skillsSECTOR: INSURANCE iv. Distinctive positioning & Business Plan proposed www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Distinctive positioning & Business Plan proposedSECTOR: SECURITY SURVEILLANCE (JULY 2008 – OCTOBER 2008) www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Marketing Plan for enrolling distribution network in Middle East prepared in 7 days’ time “You will be happy to know that Fair & Handsome has already gained 31% Market Share. We still refer back to the Marketing Plan referred by you.” ( DECEMBER 2005 ) – Prashant Goenka, Director & Head- International MarketingSECTOR: FMCG Division - Emami www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Strategies for optimizing media spends were presented (AUGUST 2008 – OCTOBER 2008 )SECTOR: DOMESTIC APPLIANCES www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Strategies for a new concept of tour & travel presented & successfully marketedSECTOR: TRAVEL (OCTOBER 2008 – DECEMBER2008) www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Training i. Pan India managers’ training done for improving marketing aptitude (JANUARY 2008)SECTOR: ENGINEERING Strategy i. Process recommendation for reducing turn around time for serving order (JUNE 2009) www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Strategy i. Process audit done & recommendations made for business growth & cost optimization ii. Prepare the company for PE investmentSECTOR: LOGISTICS ( October 2009 – March 2010) www.aidias.in Business. Affiliation. Growth.
Report Card ORGANIZATION AREAS OF HIGHLIGHTS INTERVENTION Guidance for i. Strategies recommended for funding aggressive marketing & services ii. Prepare the company for PE investment LEXPLOSIONSECTOR: LEGAL ( Feb 2010 ) www.aidias.in Business. Affiliation. Growth.