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Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
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Chubbies Shorts @ Hustle Con - Brand Lovegasm

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Chubbies Shorts @ Hustle Con - Brand Lovegasm

Chubbies Shorts @ Hustle Con - Brand Lovegasm

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  • 1. CREATING A BRAND LOVEGASM?
  • 2. CREATING A BRAND LOVEGASM? BY CHUBBIES
  • 3. Our Story
  • 4. Started from the bottom!Humble beginnings…
  • 5. Humble continuings…
  • 6. Channel   Community   (#  of  people)   Facebook   860K   Twi0er   95K   Instagram   81K   UGC  photos   ~1K/Wk   2011   2012   2013   2014E   Revenue   Humble continuings…
  • 7. So How in the Heck Did We Do This? (Ex  post  facto  rationalization)  
  • 8. THE OUTLINE 1.  Create  a  Great  Product   2.  Relentlessly  Focus  on  Content   3.  Integrate  Your  Community   4.  Support  Your  Customers   5.  Be  Authentic  
  • 9. #1:  GREAT  PRODUCT  
  • 10. #2:  RELENTLESS  FOCUS   ON  CONTENT  
  • 11. RELENTLESS  FOCUS  ON  CONTENT  
  • 12. RELENTLESS  FOCUS  ON  CONTENT  
  • 13. RELENTLESS  FOCUS  ON  CONTENT  
  • 14. RELENTLESS  FOCUS  ON  CONTENT  
  • 15. EVERYTHING  IS  CONTENT  
  • 16. 1)  Content  IS  the  brand   2)  People  share  content   3)  Content  serves  as  model  for  UGC   WHY CONTEnt?
  • 17. #3:  INTEGRATE  YOUR   COMMUNITY  
  • 18. (Yes,  these  are  real  User-­‐Generated   photos  and  Yes,  our  customers  are   friggin’  amazing)  
  • 19. #4:  SUPPORT  YOUR  CUSTOMERS.  
  • 20. A  DATE  WITH  MISS  TEXAS  
  • 21. #5:  BE  AUTHENTIC  
  • 22. Imagine  your  brand  as  a  person,             Would  you  want  to  hang  out   with  him/her?  
  • 23. YES.  
  • 24. In-­‐Person  Experiences  
  • 25. 1.  Great  Product   2.  Relentless  Focus  on  Content   3.  Community  Integration   4.  Great  Customer  Support   5.  Authenticity   IN  CLOSING  

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