Chubbies Shorts @ Hustle Con - Brand Lovegasm
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Chubbies Shorts @ Hustle Con - Brand Lovegasm

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Chubbies Shorts @ Hustle Con - Brand Lovegasm

Chubbies Shorts @ Hustle Con - Brand Lovegasm

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Chubbies Shorts @ Hustle Con - Brand Lovegasm Chubbies Shorts @ Hustle Con - Brand Lovegasm Presentation Transcript

  • CREATING A BRAND LOVEGASM?
  • CREATING A BRAND LOVEGASM? BY CHUBBIES
  • Our Story
  • Started from the bottom!Humble beginnings…
  • Humble continuings…
  • Channel   Community   (#  of  people)   Facebook   860K   Twi0er   95K   Instagram   81K   UGC  photos   ~1K/Wk   2011   2012   2013   2014E   Revenue   Humble continuings…
  • So How in the Heck Did We Do This? (Ex  post  facto  rationalization)  
  • THE OUTLINE 1.  Create  a  Great  Product   2.  Relentlessly  Focus  on  Content   3.  Integrate  Your  Community   4.  Support  Your  Customers   5.  Be  Authentic  
  • #1:  GREAT  PRODUCT  
  • #2:  RELENTLESS  FOCUS   ON  CONTENT  
  • RELENTLESS  FOCUS  ON  CONTENT  
  • RELENTLESS  FOCUS  ON  CONTENT  
  • RELENTLESS  FOCUS  ON  CONTENT  
  • RELENTLESS  FOCUS  ON  CONTENT  
  • EVERYTHING  IS  CONTENT  
  • 1)  Content  IS  the  brand   2)  People  share  content   3)  Content  serves  as  model  for  UGC   WHY CONTEnt?
  • #3:  INTEGRATE  YOUR   COMMUNITY  
  • (Yes,  these  are  real  User-­‐Generated   photos  and  Yes,  our  customers  are   friggin’  amazing)  
  • #4:  SUPPORT  YOUR  CUSTOMERS.  
  • A  DATE  WITH  MISS  TEXAS  
  • #5:  BE  AUTHENTIC  
  • Imagine  your  brand  as  a  person,             Would  you  want  to  hang  out   with  him/her?  
  • YES.  
  • In-­‐Person  Experiences  
  • 1.  Great  Product   2.  Relentless  Focus  on  Content   3.  Community  Integration   4.  Great  Customer  Support   5.  Authenticity   IN  CLOSING