Your SlideShare is downloading. ×
0
CREATING A BRAND LOVEGASM?
CREATING A BRAND LOVEGASM?
BY CHUBBIES
Our Story
Started from the bottom!Humble beginnings…
Humble continuings…
Channel	
   Community	
  
(#	
  of	
  people)	
  
Facebook	
   860K	
  
Twi0er	
   95K	
  
Instagram	
   81K	
  
UGC	
  ph...
So How in the Heck Did We Do This?
(Ex	
  post	
  facto	
  rationalization)	
  
THE OUTLINE
1.  Create	
  a	
  Great	
  Product	
  
2.  Relentlessly	
  Focus	
  on	
  Content	
  
3.  Integrate	
  Your	
...
#1:	
  GREAT	
  PRODUCT	
  
#2:	
  RELENTLESS	
  FOCUS	
  
ON	
  CONTENT	
  
RELENTLESS	
  FOCUS	
  ON	
  CONTENT	
  
RELENTLESS	
  FOCUS	
  ON	
  CONTENT	
  
RELENTLESS	
  FOCUS	
  ON	
  CONTENT	
  
RELENTLESS	
  FOCUS	
  ON	
  CONTENT	
  
EVERYTHING	
  IS	
  CONTENT	
  
1)  Content	
  IS	
  the	
  brand	
  
2)  People	
  share	
  content	
  
3)  Content	
  serves	
  as	
  model	
  for	
  UG...
#3:	
  INTEGRATE	
  YOUR	
  
COMMUNITY	
  
(Yes,	
  these	
  are	
  real	
  User-­‐Generated	
  
photos	
  and	
  Yes,	
  our	
  customers	
  are	
  
friggin’	
  ama...
#4:	
  SUPPORT	
  YOUR	
  CUSTOMERS.	
  
A	
  DATE	
  WITH	
  MISS	
  TEXAS	
  
#5:	
  BE	
  AUTHENTIC	
  
Imagine	
  your	
  brand	
  as	
  a	
  person,	
  
	
  
	
  
	
  
	
  
	
  
Would	
  you	
  want	
  to	
  hang	
  out	
  
...
YES.	
  
In-­‐Person	
  Experiences	
  
1.  Great	
  Product	
  
2.  Relentless	
  Focus	
  on	
  Content	
  
3.  Community	
  Integration	
  
4.  Great	
  Custom...
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Upcoming SlideShare
Loading in...5
×

Chubbies Shorts @ Hustle Con - Brand Lovegasm

2,407

Published on

Chubbies Shorts @ Hustle Con - Brand Lovegasm

Published in: Marketing, Business

Transcript of "Chubbies Shorts @ Hustle Con - Brand Lovegasm"

  1. 1. CREATING A BRAND LOVEGASM?
  2. 2. CREATING A BRAND LOVEGASM? BY CHUBBIES
  3. 3. Our Story
  4. 4. Started from the bottom!Humble beginnings…
  5. 5. Humble continuings…
  6. 6. Channel   Community   (#  of  people)   Facebook   860K   Twi0er   95K   Instagram   81K   UGC  photos   ~1K/Wk   2011   2012   2013   2014E   Revenue   Humble continuings…
  7. 7. So How in the Heck Did We Do This? (Ex  post  facto  rationalization)  
  8. 8. THE OUTLINE 1.  Create  a  Great  Product   2.  Relentlessly  Focus  on  Content   3.  Integrate  Your  Community   4.  Support  Your  Customers   5.  Be  Authentic  
  9. 9. #1:  GREAT  PRODUCT  
  10. 10. #2:  RELENTLESS  FOCUS   ON  CONTENT  
  11. 11. RELENTLESS  FOCUS  ON  CONTENT  
  12. 12. RELENTLESS  FOCUS  ON  CONTENT  
  13. 13. RELENTLESS  FOCUS  ON  CONTENT  
  14. 14. RELENTLESS  FOCUS  ON  CONTENT  
  15. 15. EVERYTHING  IS  CONTENT  
  16. 16. 1)  Content  IS  the  brand   2)  People  share  content   3)  Content  serves  as  model  for  UGC   WHY CONTEnt?
  17. 17. #3:  INTEGRATE  YOUR   COMMUNITY  
  18. 18. (Yes,  these  are  real  User-­‐Generated   photos  and  Yes,  our  customers  are   friggin’  amazing)  
  19. 19. #4:  SUPPORT  YOUR  CUSTOMERS.  
  20. 20. A  DATE  WITH  MISS  TEXAS  
  21. 21. #5:  BE  AUTHENTIC  
  22. 22. Imagine  your  brand  as  a  person,             Would  you  want  to  hang  out   with  him/her?  
  23. 23. YES.  
  24. 24. In-­‐Person  Experiences  
  25. 25. 1.  Great  Product   2.  Relentless  Focus  on  Content   3.  Community  Integration   4.  Great  Customer  Support   5.  Authenticity   IN  CLOSING  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×