The Role of Public Relations in Social Media

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The Role of Public Relations in Social Media delivered by Michelle Rogerson to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA

The Role of Public Relations in Social Media delivered by Michelle Rogerson to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA

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  • 1. The Role of PR in Social Media Michelle Rogerson, APR New Media Conventions September 18, 2009
  • 2. Fundamentals Collaboration and communication = two-way communication
  • 3. Fundamentals Level playing field Mutual control - you don’t own your reputation Participate, don’t dominate Share
  • 4. Fundamentals Savvy consumers with access to unlimited information TRANSPARENCY
  • 5. Fundamentals Technological characteristics Always on Many formats for distribution and consumption of content TV
  • 6. Social media strategy Create goals: awareness, change attitudes/behavior Identify social media that make sense Consistent, simple messaging Stick to the fundamentals React and interact Measure results
  • 7. Maintaining a blog Benefits Keeps your audience regularly engaged Opt-in only, consumers pull information SEO Conversation Leave comments open for dialog
  • 8. Blogger relations Proactive Form relationships Give press credentials and send information Offer blogger-friendly content
  • 9. Monitoring & Participating Podcasts too!
  • 10. Monitoring & Participating
  • 11. Social networks Use profile pages to cross promote social media Niche social networks Discussion forums
  • 12. Twitter Twitter Search Manage @replies - TweetDeck, TwitterFon TweetBeep Promote - Site badges, contests Send RTs and @replies for mutual, two-way communication
  • 13. Road blocks Executive and legal buy-in Train and develop Web community ambassadors Find the resources
  • 14. Q&A Michelle Rogerson, APR www.ReinaCommunications.biz @chelbycat