0
The Role of PR
in Social Media
         Michelle Rogerson, APR
         New Media Conventions
         September 18, 2009
Fundamentals

Collaboration and communication = two-way
communication
Fundamentals
Level playing field
  Mutual control - you don’t own your reputation
  Participate, don’t dominate
  Share
Fundamentals


Savvy consumers with
access to unlimited
information




                TRANSPARENCY
Fundamentals

Technological characteristics
  Always on
  Many formats for distribution and consumption of
  content


   ...
Social media strategy
 Create goals: awareness, change attitudes/behavior
 Identify social media that make sense
 Consiste...
Maintaining a blog

 Benefits
  Keeps your audience regularly engaged
  Opt-in only, consumers pull information
  SEO
  Con...
Blogger relations

 Proactive
   Form relationships
   Give press credentials and send information
   Offer blogger-friend...
Monitoring & Participating




 Podcasts too!
Monitoring & Participating
Social networks
Use profile pages to
cross promote social
media


Niche social
networks



Discussion forums
Twitter
Twitter Search
Manage @replies - TweetDeck,
TwitterFon
TweetBeep
Promote - Site badges,
contests
Send RTs and @rep...
Road blocks
Executive and legal
buy-in
Train and develop Web
community
ambassadors
Find the resources
Q&A
      Michelle Rogerson, APR
      www.ReinaCommunications.biz
      @chelbycat
The Role of Public Relations in Social Media
The Role of Public Relations in Social Media
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The Role of Public Relations in Social Media

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The Role of Public Relations in Social Media delivered by Michelle Rogerson to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA

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Transcript of "The Role of Public Relations in Social Media"

  1. 1. The Role of PR in Social Media Michelle Rogerson, APR New Media Conventions September 18, 2009
  2. 2. Fundamentals Collaboration and communication = two-way communication
  3. 3. Fundamentals Level playing field Mutual control - you don’t own your reputation Participate, don’t dominate Share
  4. 4. Fundamentals Savvy consumers with access to unlimited information TRANSPARENCY
  5. 5. Fundamentals Technological characteristics Always on Many formats for distribution and consumption of content TV
  6. 6. Social media strategy Create goals: awareness, change attitudes/behavior Identify social media that make sense Consistent, simple messaging Stick to the fundamentals React and interact Measure results
  7. 7. Maintaining a blog Benefits Keeps your audience regularly engaged Opt-in only, consumers pull information SEO Conversation Leave comments open for dialog
  8. 8. Blogger relations Proactive Form relationships Give press credentials and send information Offer blogger-friendly content
  9. 9. Monitoring & Participating Podcasts too!
  10. 10. Monitoring & Participating
  11. 11. Social networks Use profile pages to cross promote social media Niche social networks Discussion forums
  12. 12. Twitter Twitter Search Manage @replies - TweetDeck, TwitterFon TweetBeep Promote - Site badges, contests Send RTs and @replies for mutual, two-way communication
  13. 13. Road blocks Executive and legal buy-in Train and develop Web community ambassadors Find the resources
  14. 14. Q&A Michelle Rogerson, APR www.ReinaCommunications.biz @chelbycat
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