The Role of Public Relations in Social Media

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The Role of Public Relations in Social Media delivered by Michelle Rogerson to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA

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The Role of Public Relations in Social Media

  1. 1. The Role of PR in Social Media Michelle Rogerson, APR New Media Conventions September 18, 2009
  2. 2. Fundamentals Collaboration and communication = two-way communication
  3. 3. Fundamentals Level playing field Mutual control - you don’t own your reputation Participate, don’t dominate Share
  4. 4. Fundamentals Savvy consumers with access to unlimited information TRANSPARENCY
  5. 5. Fundamentals Technological characteristics Always on Many formats for distribution and consumption of content TV
  6. 6. Social media strategy Create goals: awareness, change attitudes/behavior Identify social media that make sense Consistent, simple messaging Stick to the fundamentals React and interact Measure results
  7. 7. Maintaining a blog Benefits Keeps your audience regularly engaged Opt-in only, consumers pull information SEO Conversation Leave comments open for dialog
  8. 8. Blogger relations Proactive Form relationships Give press credentials and send information Offer blogger-friendly content
  9. 9. Monitoring & Participating Podcasts too!
  10. 10. Monitoring & Participating
  11. 11. Social networks Use profile pages to cross promote social media Niche social networks Discussion forums
  12. 12. Twitter Twitter Search Manage @replies - TweetDeck, TwitterFon TweetBeep Promote - Site badges, contests Send RTs and @replies for mutual, two-way communication
  13. 13. Road blocks Executive and legal buy-in Train and develop Web community ambassadors Find the resources
  14. 14. Q&A Michelle Rogerson, APR www.ReinaCommunications.biz @chelbycat

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