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The Role of Public Relations in Social Media
 

The Role of Public Relations in Social Media

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The Role of Public Relations in Social Media delivered by Michelle Rogerson to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA

The Role of Public Relations in Social Media delivered by Michelle Rogerson to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA

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    The Role of Public Relations in Social Media The Role of Public Relations in Social Media Presentation Transcript

    • The Role of PR in Social Media Michelle Rogerson, APR New Media Conventions September 18, 2009
    • Fundamentals Collaboration and communication = two-way communication
    • Fundamentals Level playing field Mutual control - you don’t own your reputation Participate, don’t dominate Share
    • Fundamentals Savvy consumers with access to unlimited information TRANSPARENCY
    • Fundamentals Technological characteristics Always on Many formats for distribution and consumption of content TV
    • Social media strategy Create goals: awareness, change attitudes/behavior Identify social media that make sense Consistent, simple messaging Stick to the fundamentals React and interact Measure results
    • Maintaining a blog Benefits Keeps your audience regularly engaged Opt-in only, consumers pull information SEO Conversation Leave comments open for dialog
    • Blogger relations Proactive Form relationships Give press credentials and send information Offer blogger-friendly content
    • Monitoring & Participating Podcasts too!
    • Monitoring & Participating
    • Social networks Use profile pages to cross promote social media Niche social networks Discussion forums
    • Twitter Twitter Search Manage @replies - TweetDeck, TwitterFon TweetBeep Promote - Site badges, contests Send RTs and @replies for mutual, two-way communication
    • Road blocks Executive and legal buy-in Train and develop Web community ambassadors Find the resources
    • Q&A Michelle Rogerson, APR www.ReinaCommunications.biz @chelbycat