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Social Medias Role In The Marketing Plan
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Social Medias Role In The Marketing Plan


Social Medias Role In The Marketing Plan delivered to the South Hampton Roads Museums Forum on May 6, 2009 at the Ernie Morgan Environmental Center in Norfolk, VA.

Social Medias Role In The Marketing Plan delivered to the South Hampton Roads Museums Forum on May 6, 2009 at the Ernie Morgan Environmental Center in Norfolk, VA.

Published in Business , Technology
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  • 1. Social Media’s Role in the Marketing Plan Keith Parnell ( @parnellk63) CEO, JASE Group
  • 2. A quick poll, before we get started! Blogging Microblogging Vlogging Tagging Bookmarking Photo Sharing Video Sharing Livecasting Skype or IM Wiki RSS Social Networking Mashups Virtual Worlds Music Community
  • 3. Why Social Media Marketing for my Organization?
    • Cost of entry is minimal.
    • Your current and potential customers are there.
    • Brand development. Act. Brand monitoring. Listen.
    • The playing field is even now.
    • Traditional websites are old school and cannot stand alone now.
  • 4. Brand, Brand, Brand
    • Family
    • Church
    • Personal Social Groups
    • Professional Social Groups
    • Sports & Activities
    • Blog, Website
    • Facebook, FriendFeed, JASEzone, LinkedIn, Twitter
    • Flickr
    • Viddler, Vimeo, YouTube
    Google Alerts, Filtrbox, Radian6, Twitter Search
  • 5. Social Media in the Marketing Plan
    • Identify your potential customers. Profile them and understand their likes and dislikes.
    • Research and identify where your potential customers hang out, physically and electronically.
    • Place yourself in that space ( Fish where the fish are! ) and brand yourself an expert, carefully!
  • 6. Chris Brogan
    • “Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.”
  • 7. Do you Conversation?
    • If we listen,
    • we will learn.
  • 8. Seth Godin
    • “Interact first, sell second.”
  • 9. Social Media is NOT the Marketing Silver Bullet
    • Will not generate immediate attention.
    • Takes time to build trust and relationships.
    • Define your marketing goals and allow social media to fit into an overall strategy that gets you there.
    • Social media marketing is an important piece of an inbound marketing campaign when partnered with pay-per-click, Internet advertising, organic search marketing, etc.
    • “ Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”
  • 10.  
  • 11. Keith’s Social Media Network
    • Blog:
    • Blog:
    • Facebook:
    • JASEzone:
    • LinkedIn:
    • Flickr:
    • FriendFeed:
    • Twitter:
    • Viddler:
    • Vimeo:
    • Website:,
    • YouTube:
  • 12.
    • This slide intentionally left blank.