Social Medias Role In The Marketing Plan

Social Media’s Role in the Marketing Plan Keith Parnell ( @parnellk63) CEO, JASE Group www.jasegroup.com blog.keithparnell.com

A quick poll, before we get started! Blogging Microblogging Vlogging Tagging Bookmarking Photo Sharing Video Sharing Livecasting Skype or IM Wiki RSS Social Networking Mashups Virtual Worlds Music Community

Why Social Media Marketing for my Organization?

Cost of entry is minimal.

Your current and potential customers are there.

Brand development. Act. Brand monitoring. Listen.

The playing field is even now.

Traditional websites are old school and cannot stand alone now.

Brand, Brand, Brand

Family

Church

Personal Social Groups

Professional Social Groups

Sports & Activities

Blog, Website

Facebook, FriendFeed, JASEzone, LinkedIn, Twitter

Flickr

Viddler, Vimeo, YouTube

Google Alerts, Filtrbox, Radian6, Twitter Search

Social Media in the Marketing Plan

Identify your potential customers. Profile them and understand their likes and dislikes.

Research and identify where your potential customers hang out, physically and electronically.

Place yourself in that space ( Fish where the fish are! ) and brand yourself an expert, carefully!

Chris Brogan

“Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.”

Do you Conversation?

If we listen,

we will learn.

Seth Godin

“Interact first, sell second.”

Social Media is NOT the Marketing Silver Bullet

Will not generate immediate attention.

Takes time to build trust and relationships.

Define your marketing goals and allow social media to fit into an overall strategy that gets you there.

Social media marketing is an important piece of an inbound marketing campaign when partnered with pay-per-click, Internet advertising, organic search marketing, etc.