Social Medias Role In The Marketing Plan

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    3 Favorites & 1 Group

    Social Medias Role In The Marketing Plan - Presentation Transcript

    1. Social Media’s Role in the Marketing Plan Keith Parnell ( @parnellk63) CEO, JASE Group www.jasegroup.com blog.keithparnell.com
    2. A quick poll, before we get started! Blogging Microblogging Vlogging Tagging Bookmarking Photo Sharing Video Sharing Livecasting Skype or IM Wiki RSS Social Networking Mashups Virtual Worlds Music Community
    3. Why Social Media Marketing for my Organization?
      • Cost of entry is minimal.
      • Your current and potential customers are there.
      • Brand development. Act. Brand monitoring. Listen.
      • The playing field is even now.
      • Traditional websites are old school and cannot stand alone now.
    4. Brand, Brand, Brand
      • Family
      • Church
      • Personal Social Groups
      • Professional Social Groups
      • Sports & Activities
      • Blog, Website
      • Facebook, FriendFeed, JASEzone, LinkedIn, Twitter
      • Flickr
      • Viddler, Vimeo, YouTube
      Google Alerts, Filtrbox, Radian6, Twitter Search
    5. Social Media in the Marketing Plan
      • Identify your potential customers. Profile them and understand their likes and dislikes.
      • Research and identify where your potential customers hang out, physically and electronically.
      • Place yourself in that space ( Fish where the fish are! ) and brand yourself an expert, carefully!
    6. Chris Brogan
      • “Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.”
    7. Do you Conversation?
      • If we listen,
      • we will learn.
    8. Seth Godin
      • “Interact first, sell second.”
    9. Social Media is NOT the Marketing Silver Bullet
      • Will not generate immediate attention.
      • Takes time to build trust and relationships.
      • Define your marketing goals and allow social media to fit into an overall strategy that gets you there.
      • Social media marketing is an important piece of an inbound marketing campaign when partnered with pay-per-click, Internet advertising, organic search marketing, etc.
      • “ Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”
    10.  
    11. Keith’s Social Media Network
      • Blog: blog.keithparnell.com
      • Blog: CoffeeWithTheCEO.com
      • Facebook: facebook.com/profile.php?id=544401417
      • JASEzone: jasezone.com/JZ/parnellk63/
      • LinkedIn: linkedin.com/in/parnellk63
      • Flickr: flickr.com/photos/parnellk63/
      • FriendFeed: friendfeed.com/parnellk63
      • Twitter: twitter.com/parnellk63
      • Viddler: viddler.com/parnellk63
      • Vimeo: vimeo.com/parnellk63
      • Website: KeithParnell.com, parnellk63.com
      • YouTube: youtube.com/parnellk63
      • This slide intentionally left blank.

    + Keith ParnellKeith Parnell, 6 months ago

    custom

    997 views, 3 favs, 4 embeds more stats

    Social Medias Role In The Marketing Plan delivered more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 997
      • 974 on SlideShare
      • 23 from embeds
    • Comments 0
    • Favorites 3
    • Downloads 55
    Most viewed embeds
    • 16 views on http://blog.keithparnell.com
    • 5 views on http://www.jasegroup.com
    • 1 views on http://keith.jaseblog.com
    • 1 views on http://keithparnell.com

    more

    All embeds
    • 16 views on http://blog.keithparnell.com
    • 5 views on http://www.jasegroup.com
    • 1 views on http://keith.jaseblog.com
    • 1 views on http://keithparnell.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories