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Social Media Business Strategies delivered by Keith Parnell to Real Estate-XChange on October 28, 2009 in Chesapeake, VA.

Social Media Business Strategies delivered by Keith Parnell to Real Estate-XChange on October 28, 2009 in Chesapeake, VA.

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    Social Media Business Strategies Social Media Business Strategies Presentation Transcript

    • Social Media Business Strategies Keith Parnell keithparnell.com @parnellk63
    • Social Media Revolution http:// www.youtube.com/watch?v =sIFYPQjYhv8
    • A quick poll, before we get started! Blogging Microblogging Vlogging Tagging Bookmarking Photo Sharing Video Sharing Livecasting Skype or IM Wiki RSS Social Networking Mashups Virtual Worlds Music Community
    • Why Social Media Marketing for ME?
      • Cost of entry is minimal.
      • Your competitor is already there!
      • Your current and potential customers are there.
      • 73.6% of North Americans are on the Internet.
      • 83% of Internet users watch videos online.
      • 49% of Internet users use a search engine each day.
      • 73% of Internet users read blogs.
      • 57% of Internet users have social network profiles.
    • Social Media in the Marketing Plan
      • Identify your potential customers. Profile them and understand their likes and dislikes.
      • Research and identify where your potential customers hang out, physically and electronically.
      • Place yourself in that space ( Fish where the fish are! ) and brand yourself an expert, carefully!
    • Chris Brogan
      • “Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.”
    • Do you Conversation?
      • If we listen,
      • we will learn.
    • I’ve changed! You Haven’t! http:// www.youtube.com/watch?v = heSudg-tfIk
    • Seth Godin
      • “Interact first, sell second.”
    • Social Media is NOT the Marketing Silver Bullet
      • Will not generate immediate attention.
      • Takes time to build trust and relationships.
      • Define your marketing goals and allow social media to fit into an overall strategy that gets you there.
      • Social media marketing is an important piece of an inbound marketing campaign when partnered with pay-per-click, Internet advertising, organic search marketing, etc.
      • “ Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”
    • Basics of an Inbound Marketing Plan Content, Content, Content! Inbound Links
    • JASE Social Media 2.0
    • Keith Parnell
      • keithparnell.com
      • @parnellk63
      • This slide intentionally left blank.