Social Media Business Strategies Keith Parnell keithparnell.com @parnellk63

Social Media Revolution http:// www.youtube.com/watch?v =sIFYPQjYhv8

A quick poll, before we get started! Blogging Microblogging Vlogging Tagging Bookmarking Photo Sharing Video Sharing Livecasting Skype or IM Wiki RSS Social Networking Mashups Virtual Worlds Music Community

Why Social Media Marketing for ME? Cost of entry is minimal. Your competitor is already there! Your current and potential customers are there. 73.6% of North Americans are on the Internet. 83% of Internet users watch videos online. 49% of Internet users use a search engine each day. 73% of Internet users read blogs. 57% of Internet users have social network profiles.

Cost of entry is minimal.

Your competitor is already there!

Your current and potential customers are there.

73.6% of North Americans are on the Internet.

83% of Internet users watch videos online.

49% of Internet users use a search engine each day.

73% of Internet users read blogs.

57% of Internet users have social network profiles.

Social Media in the Marketing Plan Identify your potential customers. Profile them and understand their likes and dislikes. Research and identify where your potential customers hang out, physically and electronically. Place yourself in that space ( Fish where the fish are! ) and brand yourself an expert, carefully!

Identify your potential customers. Profile them and understand their likes and dislikes.

Research and identify where your potential customers hang out, physically and electronically.

Place yourself in that space ( Fish where the fish are! ) and brand yourself an expert, carefully!

Chris Brogan “Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.”

“Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.”

Do you Conversation? If we listen, we will learn.

If we listen,

we will learn.

I’ve changed! You Haven’t! http:// www.youtube.com/watch?v = heSudg-tfIk

Seth Godin “Interact first, sell second.”

“Interact first, sell second.”

Social Media is NOT the Marketing Silver Bullet Will not generate immediate attention. Takes time to build trust and relationships. Define your marketing goals and allow social media to fit into an overall strategy that gets you there. Social media marketing is an important piece of an inbound marketing campaign when partnered with pay-per-click, Internet advertising, organic search marketing, etc. “ Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”

Will not generate immediate attention.

Takes time to build trust and relationships.

Define your marketing goals and allow social media to fit into an overall strategy that gets you there.

Social media marketing is an important piece of an inbound marketing campaign when partnered with pay-per-click, Internet advertising, organic search marketing, etc.

“ Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”

Basics of an Inbound Marketing Plan Content, Content, Content! Inbound Links

JASE Social Media 2.0

Keith Parnell keithparnell.com @parnellk63

keithparnell.com

@parnellk63

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