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Social Media Business Strategies

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Social Media Business Strategies delivered by Keith Parnell to Real Estate-XChange on October 28, 2009 in Chesapeake, VA.

Social Media Business Strategies delivered by Keith Parnell to Real Estate-XChange on October 28, 2009 in Chesapeake, VA.

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  • 1. Social Media Business Strategies Keith Parnell keithparnell.com @parnellk63
  • 2. Social Media Revolution http:// www.youtube.com/watch?v =sIFYPQjYhv8
  • 3. A quick poll, before we get started! Blogging Microblogging Vlogging Tagging Bookmarking Photo Sharing Video Sharing Livecasting Skype or IM Wiki RSS Social Networking Mashups Virtual Worlds Music Community
  • 4. Why Social Media Marketing for ME?
    • Cost of entry is minimal.
    • Your competitor is already there!
    • Your current and potential customers are there.
    • 73.6% of North Americans are on the Internet.
    • 83% of Internet users watch videos online.
    • 49% of Internet users use a search engine each day.
    • 73% of Internet users read blogs.
    • 57% of Internet users have social network profiles.
  • 5. Social Media in the Marketing Plan
    • Identify your potential customers. Profile them and understand their likes and dislikes.
    • Research and identify where your potential customers hang out, physically and electronically.
    • Place yourself in that space ( Fish where the fish are! ) and brand yourself an expert, carefully!
  • 6. Chris Brogan
    • “Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.”
  • 7. Do you Conversation?
    • If we listen,
    • we will learn.
  • 8. I’ve changed! You Haven’t! http:// www.youtube.com/watch?v = heSudg-tfIk
  • 9. Seth Godin
    • “Interact first, sell second.”
  • 10. Social Media is NOT the Marketing Silver Bullet
    • Will not generate immediate attention.
    • Takes time to build trust and relationships.
    • Define your marketing goals and allow social media to fit into an overall strategy that gets you there.
    • Social media marketing is an important piece of an inbound marketing campaign when partnered with pay-per-click, Internet advertising, organic search marketing, etc.
    • “ Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”
  • 11. Basics of an Inbound Marketing Plan Content, Content, Content! Inbound Links
  • 12. JASE Social Media 2.0
  • 13. Keith Parnell
    • keithparnell.com
    • @parnellk63
  • 14.
    • This slide intentionally left blank.

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