Networking with Social Media & Strategies that Generate Leads


Published on

I had the great privilege of speaking at last evening’s Hampton Roads Internet Marketing & Technology Group meeting. We talked on social media, its role in the workplace and how social networking can be used to generate leads for your organization.

Get the full event information including agenda, slides, photos, video and testimonials here:

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • One huge request to start the evening: Don’t be quiet. Please! Speak up anytime. Answer your cell phone. Anything. Just be yourself and be comfortable. Ask questions at any point. Interaction is key. Encourage blogging. Encourage twittering. Search me and contact me later if need. Grab a business card. Catch me on my blog: Nothing in this presentation is proprietary. Blog it. Tweet it. Share it. Tell everyone you know. I’ll make the presentation and video available on my blog. ========= I am not only a social media marketer. We do traditional advertising also. JASE is a full-service advertising, marketing and information technology agency. We specialize in social media, branding, advertising, marketing and next generation engineering. It made common sense to us to make Internet Marketing (including SM marketing) an integral part of our business and integrate where possible into our clients’ marketing plans. ========= For next slide: How many of you are online right now? Live blogging? Live Tweeting?
  • Networking with Social Media & Strategies that Generate Leads

    1. 1. Networking with Social Media & Strategies that Generate Leads Keith Parnell ( @parnellk63) CEO, JASE Group
    2. 2. A quick poll, before we get started! Blogging Microblogging Vlogging Tagging Bookmarking Photo Sharing Video Sharing Livecasting Skype or IM Wiki RSS Social Networking Mashups Virtual Worlds Music Community
    3. 3. Why Social Media Marketing for my Business? <ul><li>Cost of entry is minimal. </li></ul><ul><li>Your current and potential customers are there. </li></ul><ul><li>Brand development. Act. Brand monitoring. Listen. </li></ul><ul><li>The playing field is even now. </li></ul><ul><li>Traditional websites are old school and cannot stand alone now. </li></ul>
    4. 4. Brand, Brand, Brand <ul><li>Family </li></ul><ul><li>Church </li></ul><ul><li>Personal Social Groups </li></ul><ul><li>Professional Social Groups </li></ul><ul><li>Sports & Activities </li></ul><ul><li>Blog, Website </li></ul><ul><li>Facebook, FriendFeed, JASEzone, LinkedIn, Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>Viddler, Vimeo, YouTube </li></ul>Google Alerts, Filtrbox, Radian6, Twitter Search
    5. 5. Social Media Lead Generation Strategies <ul><li>Identify your potential customers. Profile them and understand their likes and dislikes. </li></ul><ul><li>Research and identify where your potential customers hang out, physically and electronically. </li></ul><ul><li>Place yourself in that space and brand yourself an expert, carefully! </li></ul>
    6. 6. Chris Brogan <ul><li>“Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.” </li></ul>
    7. 7. Do you Conversation? <ul><li>If we listen, </li></ul><ul><li>we will learn. </li></ul>
    8. 8. Seth Godin <ul><li>“Interact first, sell second.” </li></ul>
    9. 10. Keith’s Social Media Network <ul><li>Blog: </li></ul><ul><li>Blog: </li></ul><ul><li>Facebook: </li></ul><ul><li>JASEzone: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Flickr: </li></ul><ul><li>FriendFeed: </li></ul><ul><li>Twitter: </li></ul><ul><li>Viddler: </li></ul><ul><li>Vimeo: </li></ul><ul><li>Website:, </li></ul><ul><li>YouTube: </li></ul>
    10. 11. <ul><li>This slide intentionally left blank. </li></ul>