Your SlideShare is downloading. ×
0
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Marketing Your Business . . . Developing & Advertising Your Brand
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Marketing Your Business . . . Developing & Advertising Your Brand

346

Published on

The lifeblood of a successful business today is Inbound Marketing. A solid inbound marketing plan that ranges from attractive, creative advertising campaigns into further information on strategic …

The lifeblood of a successful business today is Inbound Marketing. A solid inbound marketing plan that ranges from attractive, creative advertising campaigns into further information on strategic landing pages into lead generation into sales conversions and finally into measurement and accountability, is the basis of success in today's business world. Without this process, your advertising and marketing investments are floundering in the wind.

This session, Marketing Your Business . . . Developing & Advertising Your Brand, presented to local business owners on behalf of the Chesapeake (VA) Economic Development Department, explores the details of executing and measuring the results of a successful Inbound Marketing strategy. The discussion points out the ultimate importance of Content Marketing, how Inbound Links verify trust, the growing significance of Social Signals, and SEO's role as the search engines view it today. Also discussed are various Inbound Marketing methods JASE has planned and implemented successfully for several clients in multiple verticals.

Published in: Business, News & Politics
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
346
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Keith Parnell, JASE Group jasegroup.com/keith-parnell @parnellk63@JASEgroup
  2. Social Video Bookmarking Online Press Sharing Releases Photo Email Sharing Marketing Social Media Outdoor Marketing Advertising Search Website Direct Mail Engine Marketing & Blog Advertising@JASEgroup
  3. Social Bookmarking Online Press Video Sharing Releases Email Photo Sharing Marketing Social Media Outdoor Marketing Advertising Search Engine Website Direct Mail Marketing & Blog Advertising Search Strategic Quality Inbound Social Smart Web Engine Landing Content Links Signals Development Optimization Pages@JASEgroup
  4. Social Bookmarking Online Video Press Sharing Releases Photo Email Sharing Marketing Social Outdoor Media Advertising Marketing Search Website Direct Mail Engine Marketing & Blog Advertising Quality Search Engine Smart Web Strategic Inbound Links Social Signals Content Optimization Development Landing Pages Brand Monitoring Analytics Research ROI Calculations Reengagement Planning@JASEgroup
  5. Ad Campaign@JASEgroup
  6. Ad Campaign Landing Page URL@JASEgroup
  7. Ad Campaign Landing Page@JASEgroup
  8. Ad Campaign Landing Page Lead Generation Webform@JASEgroup
  9. Ad Campaign Marketing Conversion Rate 500 pageviews / 50 webform leads = 10% Landing Page Lead Generation Webform@JASEgroup
  10. Ad Campaign Landing Page Sales Team@JASEgroup
  11. Ad Campaign Sales Conversion Rate 50 leads / 5 sales = 10% Landing Page Sales Team@JASEgroup
  12. Ad Campaign Landing Page Sales Team@JASEgroup
  13. Creative Director Marketing Director Sales Manager Ad Campaign Landing Page Sales Team@JASEgroup
  14. Creative Director Marketing Director Sales Manager Marketing Conversion Rate Sales Conversion Rate Ad Campaign Landing Page Sales Team@JASEgroup
  15. Vice President of Sales & Advertising Creative Director Marketing Director Sales Manager Marketing Conversion Rate Sales Conversion Rate Ad Campaign Landing Page Sales Team@JASEgroup
  16. Vice President of Sales & Advertising Overall Ad Spending Per Closed Sales Creative Director Marketing Director Sales Manager Marketing Conversion Rate Sales Conversion Rate Ad Campaign Landing Page Sales Team@JASEgroup
  17. Vice President of Sales & Advertising Overall Ad Spending Per Closed Sales Content Marketing Marketing Director Sales Manager Social Signals Marketing Conversion Rate Sales Conversion Rate Search Engine Optimization Sales Team Pay-per-click Email Marketing Social Bookmarking@JASEgroup
  18. Vice President of Sales & Advertising Overall Ad Spending Per Closed Sales Telemarketing Marketing Director Sales Manager Television Commercials Marketing Conversion Rate Sales Conversion Rate Radio Spots Trade Shows Print Advertising Outdoor Boards@JASEgroup
  19. Vice President of Sales & Advertising Brand Monitoring Analytics Research ROI Calculations •Dollars per new lead •Dollars per new sale Reengagement Planning •We can now apply measurable results to reengagement planning decisions.@JASEgroup
  20.  Content Marketing o Blog articles, White Papers, Press Releases, eBooks, Webinars, Videos, Podcasts.  Inbound Links o Business Partner websites, Referral websites, Social Bookmarking websites.  Social Signals o Google+, Twitter, Facebook, Pinterest (? possibly + what’s next).  Search Engine Optimization@JASEgroup
  21.  Google AdWords o Search Partners: Google.com, AOL.com o Display Network: YouTube, MySpace  Bing Ads o Bing.com, Yahoo.com, Flickr  Facebook  LinkedIn  Twitter@JASEgroup
  22.  Demographics o Sex, Race, Age, Income, etc.  Socialgraphics o Understand your customers’ social behaviors. o Where are your customers online? o Who do your customers trust online? o Who trusts your customers online? o Don’t focus on the tools / technology.@JASEgroup
  23. @JASEgroup
  24. Telemarketing Television Commercials Radio Spots Trade Shows Print Advertising Outdoor Boards@JASEgroup
  25. Telemarketing Television Commercials Radio Spots Trade Shows Print Advertising Outdoor Boards@JASEgroup
  26.  Creative Director  Art Directors  Copywriters  Web Developers  Tech Engineers  Marketing Team  Sales Team  Accounting Team@JASEgroup
  27. Slides & Video are available at JASEUniversity.com Questions? To learn more about the ever-changing world of Inbound Marketing, visit JASEGroup.com/blog@JASEgroup
  28. This slide intentionally left blank.@JASEgroup
  29. The lifeblood of a successful business today is Inbound Marketing. A solid inbound marketing plan that ranges from attractive, creative advertising campaigns into further information on strategic landing pages into lead generation into sales conversions and finally into measurement and accountability, is the basis of success in todays business world. Without this process, your advertising and marketing investments are floundering in the wind. This session, Marketing Your Business . . . Developing & Advertising Your Brand, presented to local business owners on behalf of the Chesapeake (VA) Economic Development Department, explores the details of executing and measuring the results of a successful Inbound Marketing strategy. The discussion points out the ultimate importance of Content Marketing, how Inbound Links verify trust, the growing significance of Social Signals, and SEOs role as the search engines view it today. Also discussed are various Inbound Marketing methods JASE has planned and implemented successfully for several clients in multiple verticals.@JASEgroup

×