LinkedIn for Business, with a touch of Inbound Marketing Strategy
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LinkedIn for Business, with a touch of Inbound Marketing Strategy

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LinkedIn for Business, with a touch of Inbound Marketing Strategy

LinkedIn for Business, with a touch of Inbound Marketing Strategy

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  • 1. LinkedIn for Business, with a touch of Inbound Marketing Strategy
    Keith Parnell
    jasedigitalmedia.com
    @parnellk63 - @JASEgroup
  • 2. Demographics
    Sex, Race, Age, Income, etc.
    Socialgraphics
    Understand your customers’ social behaviors.
    Where are your customers online?
    Who do your customers trust online?
    Who trusts your customers online?
    Don’t focus on the tools / technology.
    Know Your Audience
    @parnellk63
  • 3. Will not generate immediate attention.
    Takes time to build trust and relationships.
    Define your marketing goals and allow social media to fit into an overall strategy.
    Social media marketing is an important piece of an inbound marketing campaign.
    “Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”
    Social Media is NOT theMarketing Silver Bullet
    @parnellk63
  • 4. LinkedIn
    www.linkedin.com/in/parnellk63
    @parnellk63
  • 5. Strategic Landing Pages
    @parnellk63
  • 6. Lead generation webforms.
    Downloadable eBooks.
    Webinars.
    Give-aways.
    Free trials.
    On every page.
    Make them BIG.
    Follow-up!
    Online Call-To-Actions
    @parnellk63
  • 7. Google Analytics.
    Check with your hosting provider on other tools.
    Monitor:
    Overall page hits.
    Referral websites.
    Visitor time on site.
    Top landing pages.
    Top exit pages.
    Top keyword searches.
    Visitor information.
    Conversion rates!!
    Analytics
    @parnellk63
  • 8. Keith Parnell, CEO, JASE Digital Media
    jasedigitalmedia.com
    @parnellk63 - @JASEgroup jasedigitalmedia.com/alphacollege
  • 9. This slide intentionally left blank.
    @parnellk63