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LinkedIn for Business, with a touch of Inbound Marketing Strategy<br />Keith Parnell<br />jasedigitalmedia.com<br />@parne...
Demographics<br />Sex, Race, Age, Income, etc.<br />Socialgraphics<br />Understand your customers’ social behaviors.<br />...
Will not generate immediate attention.<br />Takes time to build trust and relationships.<br />Define your marketing goals ...
LinkedIn<br />www.linkedin.com/in/parnellk63<br />@parnellk63<br />
Strategic Landing Pages<br />@parnellk63<br />
Lead generation webforms.<br />Downloadable eBooks.<br />Webinars.<br />Give-aways.<br />Free trials.<br />On every page.<...
Google Analytics.<br />Check with your hosting provider on other tools.<br />Monitor:<br />Overall page hits.<br />Referra...
 Keith Parnell, CEO, JASE Digital Media<br /> jasedigitalmedia.com<br /> @parnellk63 - @JASEgroup jasedigitalmedia.com/alp...
This slide intentionally left blank.<br />@parnellk63<br />
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LinkedIn for Business, with a touch of Inbound Marketing Strategy

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LinkedIn for Business, with a touch of Inbound Marketing Strategy

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Transcript of "LinkedIn for Business, with a touch of Inbound Marketing Strategy"

  1. 1. LinkedIn for Business, with a touch of Inbound Marketing Strategy<br />Keith Parnell<br />jasedigitalmedia.com<br />@parnellk63 - @JASEgroup<br />
  2. 2. Demographics<br />Sex, Race, Age, Income, etc.<br />Socialgraphics<br />Understand your customers’ social behaviors.<br />Where are your customers online?<br />Who do your customers trust online?<br />Who trusts your customers online?<br />Don’t focus on the tools / technology.<br />Know Your Audience<br />@parnellk63<br />
  3. 3. Will not generate immediate attention.<br />Takes time to build trust and relationships.<br />Define your marketing goals and allow social media to fit into an overall strategy.<br />Social media marketing is an important piece of an inbound marketing campaign.<br />“Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”<br />Social Media is NOT theMarketing Silver Bullet<br />@parnellk63<br />
  4. 4. LinkedIn<br />www.linkedin.com/in/parnellk63<br />@parnellk63<br />
  5. 5. Strategic Landing Pages<br />@parnellk63<br />
  6. 6. Lead generation webforms.<br />Downloadable eBooks.<br />Webinars.<br />Give-aways.<br />Free trials.<br />On every page.<br />Make them BIG.<br />Follow-up!<br />Online Call-To-Actions<br />@parnellk63<br />
  7. 7. Google Analytics.<br />Check with your hosting provider on other tools.<br />Monitor:<br />Overall page hits.<br />Referral websites.<br />Visitor time on site.<br />Top landing pages.<br />Top exit pages.<br />Top keyword searches.<br />Visitor information.<br />Conversion rates!!<br />Analytics<br />@parnellk63<br />
  8. 8. Keith Parnell, CEO, JASE Digital Media<br /> jasedigitalmedia.com<br /> @parnellk63 - @JASEgroup jasedigitalmedia.com/alphacollege<br />
  9. 9. This slide intentionally left blank.<br />@parnellk63<br />
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