Keith Parnell, JASE Group             jasegroup.com/keith-parnell                              @parnellk63@JASEgroup
Social                                 Video    Bookmarking   Online Press                                Sharing         ...
Social                                                 Bookmarking                                                        ...
Social                                        Bookmarking    Online                               Video                   ...
Ad Campaign@JASEgroup
Ad Campaign               Landing Page URL@JASEgroup
Ad Campaign               Landing Page@JASEgroup
Ad Campaign               Landing Page                              Lead Generation                                 Webfor...
Ad Campaign         Marketing Conversion Rate               500 pageviews / 50 webform leads = 10%               Landing P...
Ad Campaign               Landing Page                              Sales Team@JASEgroup
Ad Campaign                   Sales Conversion Rate                              50 leads / 5 sales = 10%               La...
Ad Campaign   Landing Page   Sales Team@JASEgroup
Creative Director   Marketing Director    Sales Manager Ad Campaign          Landing Page         Sales Team@JASEgroup
Creative Director   Marketing Director           Sales Manager                      Marketing Conversion Rate     Sales Co...
Vice President of Sales & Advertising  Creative Director            Marketing Director              Sales Manager         ...
Vice President of Sales & Advertising                          Overall Ad Spending Per Closed Sales  Creative Director    ...
Vice President of Sales & Advertising                                   Overall Ad Spending Per Closed Sales  Content Mark...
Vice President of Sales & Advertising                               Overall Ad Spending Per Closed Sales  Telemarketing   ...
Vice President of Sales & Advertising             Brand Monitoring             Analytics Research             ROI Calculat...
   Content Marketing      o Blog articles, white papers, Press Releases, eBooks,        Webinars, Videos, Podcasts.     ...
   Google AdWords      o Search Partners: Google.com, AOL.com      o Display Network: YouTube, MySpace     Microsoft adC...
   Demographics      o Sex, Race, Age, Income, etc.     Socialgraphics      o Understand your customers’ social behavior...
 Creative Director    Art Directors    Copywriters    Web Developers    Tech Engineers    Marketing Team    Sales T...
Slides & Video are available at   JASEUniversity.com                            Questions?             To learn more about...
This slide intentionally left blank.@JASEgroup
The lifeblood of a successful business today is Inbound Marketing. A solid   inbound marketing plan that ranges from attra...
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Inbound Marketing: The Lifeblood of Today's Successful Business

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The lifeblood of a successful business today is Inbound Marketing. A solid inbound marketing plan that ranges from attractive, creative advertising campaigns into further information on strategic landing pages into lead generation into sales conversions and finally into measurement and accountability, is the basis of success in today's business world. Without this process, your advertising and marketing investments are floundering in the wind.

This session, Inbound Marketing: The Lifeblood of Today's Successful Business, presented to an Old Dominion University MBA Internet Marketing class, explores the details of executing and measuring the results of a successful Inbound Marketing strategy. The discussion points out the ultimate importance of Content Marketing, how Inbound Links verify trust, the growing significance of Social Signals, and SEO's role as the search engines view it today. Also discussed are various Inbound Marketing methods JASE has planned and implemented successfully for several clients in multiple verticals.

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Inbound Marketing: The Lifeblood of Today's Successful Business

  1. 1. Keith Parnell, JASE Group jasegroup.com/keith-parnell @parnellk63@JASEgroup
  2. 2. Social Video Bookmarking Online Press Sharing Releases Photo Email Sharing Marketing Social Media Outdoor Marketing Advertising Search Website Direct Mail Engine Marketing & Blog Advertising@JASEgroup
  3. 3. Social Bookmarking Online Press Video Sharing Releases Email Photo Sharing Marketing Social Media Outdoor Marketing Advertising Search Engine Website Direct Mail Marketing & Blog Advertising Search Strategic Quality Inbound Social Smart Web Engine Landing Content Links Signals Development Optimization Pages@JASEgroup
  4. 4. Social Bookmarking Online Video Press Sharing Releases Photo Email Sharing Marketing Social Outdoor Media Advertising Marketing Search Website Direct Mail Engine Marketing & Blog Advertising Quality Search Engine Smart Web Strategic Inbound Links Social Signals Content Optimization Development Landing Pages Brand Monitoring Analytics Research ROI Calculations Reengagement Planning@JASEgroup
  5. 5. Ad Campaign@JASEgroup
  6. 6. Ad Campaign Landing Page URL@JASEgroup
  7. 7. Ad Campaign Landing Page@JASEgroup
  8. 8. Ad Campaign Landing Page Lead Generation Webform@JASEgroup
  9. 9. Ad Campaign Marketing Conversion Rate 500 pageviews / 50 webform leads = 10% Landing Page Lead Generation Webform@JASEgroup
  10. 10. Ad Campaign Landing Page Sales Team@JASEgroup
  11. 11. Ad Campaign Sales Conversion Rate 50 leads / 5 sales = 10% Landing Page Sales Team@JASEgroup
  12. 12. Ad Campaign Landing Page Sales Team@JASEgroup
  13. 13. Creative Director Marketing Director Sales Manager Ad Campaign Landing Page Sales Team@JASEgroup
  14. 14. Creative Director Marketing Director Sales Manager Marketing Conversion Rate Sales Conversion Rate Ad Campaign Landing Page Sales Team@JASEgroup
  15. 15. Vice President of Sales & Advertising Creative Director Marketing Director Sales Manager Marketing Conversion Rate Sales Conversion Rate Ad Campaign Landing Page Sales Team@JASEgroup
  16. 16. Vice President of Sales & Advertising Overall Ad Spending Per Closed Sales Creative Director Marketing Director Sales Manager Marketing Conversion Rate Sales Conversion Rate Ad Campaign Landing Page Sales Team@JASEgroup
  17. 17. Vice President of Sales & Advertising Overall Ad Spending Per Closed Sales Content Marketing Marketing Director Sales Manager Social Signals Marketing Conversion Rate Sales Conversion Rate Search Engine Optimization Landing Page Sales Team Pay-per-click Email Marketing Social Bookmarking@JASEgroup
  18. 18. Vice President of Sales & Advertising Overall Ad Spending Per Closed Sales Telemarketing Marketing Director Sales Manager Television Commercials Marketing Conversion Rate Sales Conversion Rate Radio Spots Trade Shows Print Advertising Outdoor Boards@JASEgroup
  19. 19. Vice President of Sales & Advertising Brand Monitoring Analytics Research ROI Calculations •Dollars per new lead •Dollars per new sale Reengagement Planning •We can now apply measurable results to reengagement planning decisions.@JASEgroup
  20. 20.  Content Marketing o Blog articles, white papers, Press Releases, eBooks, Webinars, Videos, Podcasts.  Inbound Links o Business Partner websites, Referral websites, Social Bookmarking websites.  Social Signals o Google+, Twitter, Facebook, Pinterest (? possibly + what’s next).  Search Engine Optimization@JASEgroup
  21. 21.  Google AdWords o Search Partners: Google.com, AOL.com o Display Network: YouTube, MySpace  Microsoft adCenter o Bing.com, Yahoo.com, Flickr  Facebook  LinkedIn  Twitter@JASEgroup
  22. 22.  Demographics o Sex, Race, Age, Income, etc.  Socialgraphics o Understand your customers’ social behaviors. o Where are your customers online? o Who do your customers trust online? o Who trusts your customers online? o Don’t focus on the tools / technology.@JASEgroup
  23. 23.  Creative Director  Art Directors  Copywriters  Web Developers  Tech Engineers  Marketing Team  Sales Team  Accounting Team@JASEgroup
  24. 24. Slides & Video are available at JASEUniversity.com Questions? To learn more about the ever-changing world of Inbound Marketing, visit JASEGroup.com/blog@JASEgroup
  25. 25. This slide intentionally left blank.@JASEgroup
  26. 26. The lifeblood of a successful business today is Inbound Marketing. A solid inbound marketing plan that ranges from attractive, creative advertising campaigns into further information on strategic landing pages into lead generation into sales conversions and finally into measurement and accountability, is the basis of success in todays business world. Without this process, your advertising and marketing investments are floundering in the wind. This session, Inbound Marketing: The Lifeblood of Today’s Successful Business, presented to an Old Dominion University MBA Internet Marketing class, explores the details of executing and measuring the results of a successful Inbound Marketing strategy. The discussion points out the ultimate importance of Content Marketing, how Inbound Links verify trust, the growing significance of Social Signals, and SEOs role as the search engines view it today. Also discussed are various Inbound Marketing methods JASE has planned and implemented successfully for several clients in multiple verticals.@JASEgroup
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