• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Blogging For Business - The How's & Why's

on

  • 1,788 views

Keith Parnell, CEO of JASE Digital Media, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions speaks on Thursday Feb 3, 2010. Our Topic will be Blogging for Business - The How’s and ...

Keith Parnell, CEO of JASE Digital Media, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions speaks on Thursday Feb 3, 2010. Our Topic will be Blogging for Business - The How’s and Why’s.

Of the many topics we will cover, will be -

Why you should blog.
How and where to setup a new blog.
How often to blog.
When to blog - on a schedule?
Who to blog to.
Inbound marketing concepts.
Lead generation.
How to blog efficiently.
How to tie your blog to other social media networks such as Twitter and Facebook.
How to measure the results of blogging.
How to encourage audience interaction on your blog.
How to syndicate your blog.
Is blogging all you need to do?

Statistics

Views

Total Views
1,788
Views on SlideShare
1,749
Embed Views
39

Actions

Likes
1
Downloads
28
Comments
0

5 Embeds 39

http://keithparnell.com 19
http://socialsonya.com 12
http://digitalmediaseminar.com 4
http://www.slideshare.net 3
http://www.jasegroup.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Blogging For Business - The How's & Why's Blogging For Business - The How's & Why's Presentation Transcript

    • Blogging for BusinessThe How’s & Why’s
      Keith Parnell
      keithparnell.com
      @parnellk63
      Ustream.TV/parnellk63
    • Chris Brogan
      “Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.”
    • Seth Godin
      “Interact first, sell second.”
    • Why Blog?
      Gives you a rock star voice. Use it!
      Can work wonders in creating, managing and molding your brand.
      Provides a way to initiate meaningful conversations.
      Can help with reputation management.
      Inbound marketing, link building, lead generation.
      Your competitors are already there!
      Your current and potential customers are there.
    • Why Blog?
      73.6% of North Americans are on the Internet.
      83% of Internet users watch videos online.
      49% of Internet users use a search engine each day.
      73% of Internet users read blogs.
      Companies that blog:
      Monthly leads generated rise by 126%.
      Visitors rise by 55%.
      Have 97% more inbound links.
      Have 434% more indexed pages in search engines.
    • How to Blog?
      Have a strategy. What do you want to talk about? What message do you want to spread?
      Write killer headlines.
      Write for your audience, not for you or your peers.
      Ask questions to get your audience involved.
      Share information. Don’t be a taker, be a giver.
      Be Switzerland!
      Publish on a schedule.
      Link. Link. Link. Out.
    • How to Blog?
      Syndicate your blog.
      Comment on other blogs.
      Submit your articles to Digg, Delicious, Reddit, etc.
      Interview industry experts.
      Use photos, graphics, and videos in your articles.
      Study SEO like your life depended on it.
      Spell check and grammar check your writing.
      Have fun!
    • Tools for Blogging?
      WordPress
      Moveable Type
      TypePad
      RSS (Feedburner)
      Blog to Twitter (Ping.fm)
      Blog to Facebook (Ping.fm)
      Blog to FriendFeed (Ping.fm)
      Blog to LinkedIn(Ping.fm)
      Blog to Delicious (Ping.fm)
      Blog to Digg (Ping.fm)
      Blog to Reddit (Ping.fm)
      Blog to StumbleUpon(Ping.fm)
      YouTube
      Flickr
      Google Reader
      Google Alerts
    • Basics of anInbound Marketing Plan
      Content, Content, Content!
      Inbound Links
    • Keith Parnell
      keithparnell.com
      @parnellk63
    • This slide intentionally left blank.