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MICHAL JACKSON\'S THIS IS IT
The release date is 26th Jan,
This is expected to be the biggest Home Video Release in India with over 1 crore units of DVD, VCD and Blu-ray over various SKU\'s to be shipped out in the initial launch, and a media campaign of over 80 lakhs.
Attached along a small presentation on the same along with the media spends and retail activations done from our side,