DRIZZLIN Social Media Consultancy An Introduction

WHO WE ARE Pioneers in the social media space in India Launched operations in January 2008 Mumbai | Delhi | Bangalore Offer comprehensive social media services - daily monitoring, online reputation management and engagement consultancy

Pioneers in the social media space in India

Launched operations in January 2008

Mumbai | Delhi | Bangalore

Offer comprehensive social media services - daily monitoring, online reputation management and engagement consultancy

WHAT WE DO Our Social Media Services: We offer businesses customized solutions to monitor and engage with people talking about their brand, products and services at various venues across the online web

HOW WE DO IT Consumer Insight Consumer Engagement Brand Monitoring Social Polls Analysis of Television and print campaign Social Platforms Blogger Outreach Corporate Blog Engagement campaigns

CONSUMER INSIGHTS

BRAND AUDITS

Case: Avaya Global Connect, India Objective: To understand the sentiment around Avaya products and the brand, as reflected in online conversations What we did Recorded conversations on technical and telecom forums, social networking sites, multi-media sharing sites, message boards and blogs As the campaign progressed, we also recorded conversations around Avaya (Global) that had an impact on an Indian target consumer, in addition to conversations around Avaya’s competitors Identified Conversation Influencers on the basis of their venue of influence, the topics they were discussing and the tonality of their conversations along with other details. We also made recommendations and suggestions to help Avaya respond to these conversations - for example, by responding to product (technical) queries, sharing new product information with online content creators, etc Audit

What we did

Recorded conversations on technical and telecom forums, social networking sites, multi-media sharing sites, message boards and blogs

As the campaign progressed, we also recorded conversations around Avaya (Global) that had an impact on an Indian target consumer, in addition to conversations around Avaya’s competitors

Identified Conversation Influencers on the basis of their venue of influence, the topics they were discussing and the tonality of their conversations along with other details.

We also made recommendations and suggestions to help Avaya respond to these conversations - for example, by responding to product (technical) queries, sharing new product information with online content creators, etc

LIVE MONITORING

Case: ICICI Group Objective: To monitor daily conversations around the ICICI group and to evolve an appropriate engagement strategy / response mechanism What we do Daily conversations around ICICI across multiple venues - blogs, forums, complaint boards, microblogs, social networks - are monitored and analyzed for tonality Crucial conversations are earmarked and passed on to the concerned departments at ICICI for appropriate action Any trends in conversation, especially any movements in volume of conversation, are reported, as also conversations around competitors Suggestions to address online consumer grievances Live Monitoring

What we do

Daily conversations around ICICI across multiple venues - blogs, forums, complaint boards, microblogs, social networks - are monitored and analyzed for tonality

Crucial conversations are earmarked and passed on to the concerned departments at ICICI for appropriate action

Any trends in conversation, especially any movements in volume of conversation, are reported, as also conversations around competitors

Suggestions to address online consumer grievances

Reporting Our reporting is powered by SiSense Prism, a user-driven business intelligence tool. Some features: Customized dashboards that let you view real-time data Users can apply various filters and formulas to create customized reporting formats Displays results in widgets, reports and group documents - PDF and printable reports supported

Some features:

Customized dashboards that let you view real-time data

Users can apply various filters and formulas to create customized reporting formats

Displays results in widgets, reports and group documents - PDF and printable reports supported

CONSUMER ENGAGEMENT

Case: Nandan Nilekani, Co-chairman of the Board of Directors, Infosys, recently released his book 'Imagining India' Objective: Create various ideas covered in the book, pre-release anticipation around the book and fuel discussion around the What we did: Created a site, imaginingindia.com, that carries snippets of each chapter and lets users share their own thoughts on the ideas covered in these chapters Approached 25 influential bloggers with an offer to review the book - the site links back to the reviews on these blogs, along with reviews by mainstream media Created Orkut and Facebook communities around the book and approached members of other relevant communities to join Blog www.imaginingindia.com

What we did:

Created a site, imaginingindia.com, that carries snippets of each chapter and lets users share their own thoughts on the ideas covered in these chapters

Approached 25 influential bloggers with an offer to review the book - the site links back to the reviews on these blogs, along with reviews by mainstream media

Created Orkut and Facebook communities around the book and approached members of other relevant communities to join

Case: Airtel-Impatientones Objective: To popularize Airtel's broadband service What we did: Conceptualizing and executing an online show 'The Impatient Ones' that features three young go-getters that symbolize today's youth - hungry for achievement and constantly on the look out for services that are bigger-better-faster Related online marketing for the show - creating fan pages on Facebook and Orkut, YouTube and Flickr channels Numerous interactions on Twitter, Facebook and Orkut; more than 6300 views on the Youtube channel in the duration of the campaign. Bloggers spoke about the campaign, there were number of tweets about it. Engagement Campaign: www.impatientones.com

What we did:

Conceptualizing and executing an online show 'The Impatient Ones' that features three young go-getters that symbolize today's youth - hungry for achievement and constantly on the look out for services that are bigger-better-faster

Related online marketing for the show - creating fan pages on Facebook and Orkut, YouTube and Flickr channels

Numerous interactions on Twitter, Facebook and Orkut; more than 6300 views on the Youtube channel in the duration of the campaign.

Bloggers spoke about the campaign, there were number of tweets about it.

Case: InMe, leading organizer of adventure camps for children Objective: Use the online platform to connect with inme’s core audience – children between the ages of 9 -17 yrs What we did: Creating an interactive website that is high on video / photo content. Related online marketing - creating fan pages on Facebook and Orkut, YouTube, Twitter and Flickr channels Outreach: Relevant school communities on social networks, mommy bloggers, etc Building content & integrating it www.inme.in

What we did:

Creating an interactive website that is high on video / photo content.

Related online marketing - creating fan pages on Facebook and Orkut, YouTube, Twitter and Flickr channels

Outreach: Relevant school communities on social networks, mommy bloggers, etc

Case: Solidworks – the leading innovator in the field of 3D CAD technology Objective: Creation of a community targeting MCAD designers in India What we are doing: Creating an interactive forum for MCAD designers across the country, and giving them a platform to share information, interact with each other Country-wide launch contest with online-offline integration (across professional communities, engineering colleges, etc) Sharing information on existing, active platforms Building a Community www.designbetterproducts.in/blog

What we are doing:

Creating an interactive forum for MCAD designers across the country, and giving them a platform to share information, interact with each other

Country-wide launch contest with online-offline integration (across professional communities, engineering colleges, etc)

Sharing information on existing, active platforms

Case: ESPN Objective: To popularize ESPN’s coverage of the Australian Open What we did: Launched a contest ‘matchbunk’ that let users submit whacky excuses to bunk work, stay at home and watch the match instead Created profiles on Facebook, Orkut and Twitter that provided latest updates from the Australian Open, along with photos / videos from the series Over 450 people joined the Facebook community alone, during the duration of the campaign. Social Network Campaign http://www.facebook.com/group.php?gid=46106651798&ref=ts

What we did:

Launched a contest ‘matchbunk’ that let users submit whacky excuses to bunk work, stay at home and watch the match instead

Created profiles on Facebook, Orkut and Twitter that provided latest updates from the Australian Open, along with photos / videos from the series

Over 450 people joined the Facebook community alone, during the duration of the campaign.

Thank You Contact: deepak.goel@drizzlin.com