Should little brother not help Big Brother? - Google and the privacy issue. From 2007


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Presented at the Information Days Congress 2007
(Society for Finnish Information Specialists) as well as at the NordIoD conference in Stockholm 2007

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Should little brother not help Big Brother? - Google and the privacy issue. From 2007

  1. 1. Should little brother not help Big Brother? - Google and the privacy issue Pär Lannerö Information Days 2007 Congress (Society for Finnish Information Specialists) Helsinki, October 18, 2007 1
  2. 2. The old Big Brother Supposed to bring order and security • 12 000 surveillance cameras in Stockholm (source: • Wiretapping • Administrative databases 2
  3. 3. The old Big Brother Ca wh Ente Walk Pay Exit s Ente Desc Wait Boar Ride Exit t Exit t … Photo dobienet@Flickr 3
  4. 4. The old Big Brother Orwell did quite a good job! Often state controlled Often regulated by law 4
  5. 5. The old Big Brother …dangerous when… - State is corrupt/evil - Criminals get access - Information disclosed by accident - Information used or combined in unintended ways 5
  6. 6. The new Big Brother? 6
  7. 7. The new Big Brother! 7
  8. 8. The new Big Brother! So what? I don’t worry about Google indexing all web pages! It’s a lot more! 8
  9. 9. The new Big Brother …knows what people search for 9
  10. 10. The new Big Brother …knows what you search for What if your search history became public? 10
  11. 11. The new Big Brother …never forgets хранить вечно ”Google confirmed that since its inception it had stored every search query every user ever made and every search result she ever clicked on. Google remembers forever” Viktor Mayer-Schönberger, Harvard, April 2007 11
  12. 12. The new Big Brother …knows what links you follow 12
  13. 13. The new Big Brother …knows how you move around on the web 13
  14. 14. The new Big Brother Photo: William Thibault. Used with permission. 14
  15. 15. The new Big Brother …knows when you’re late for work 15
  16. 16. The new Big Brother …can use your game playing style to make a psychological profile Illustration: buggolo@flickr 16
  17. 17. The new Big Brother …knows your personal profile 17
  18. 18. The new Big Brother … can follow your conversations 18
  19. 19. The new Big Brother …knows what you subscribe to 19
  20. 20. The new Big Brother …knows what’s on your desktop 20
  21. 21. The new Big Brother …knows your current location 21
  22. 22. The new Big Brother …knows where you live 22
  23. 23. The new Big Brother …knows what path you chose 23
  24. 24. The new Big Brother …knows what you’re buying online 24
  25. 25. The new Big Brother …knows quite a lot about you and me! 25
  26. 26. The new Big Brother …knows how to combine data ”We may combine personal information collected from you with information from other Google services or third parties to provide a better user experience ” 26
  27. 27. The new Big Brother …is constantly expanding its range Google OS Google Cube Google Grid Google WiFi Google Radio ads Google TV ads Google Gulp … 27
  28. 28. The new Big Brother …is getting bigger Illustrations: 28
  29. 29. The new Big Brother …knows no limit? Brain implant for faster search (Brin) Identification of users by mouse movement patterns Office on the moon ( Google to buy Microsoft ( Larry Page for president 29
  30. 30. The new Big Brother …has a vision: “organize the world's information and make it universally accessible and useful” 30
  31. 31. But I like my Big Brother! 31
  32. 32. Big Brother is playful! Google’s first server. Photo: Stanford 32
  33. 33. Big Brother is helpful! 33
  34. 34. Big Brother is helpful! Search engine provides useful results - saving time - making the web more useful Tools are often well designed - saving frustration Some tools (Google Earth, Gmail…) are pushing the limits of what can be done - inspiring and fun Very cheap tools, often free - saving money 34
  35. 35. Big Brother is doing much good! No paid links in ”organic results” – Google can be trusted! Ads match queries – ads are relevant to users Ad word bidding – good value for advertiser money Advertisers pay only for clickthrough – good value for advertiser money No blinking, moving banner images – respecting users’ attention and bandwidth 35
  36. 36. Big Brother is popular with users Invites (Orkut, Gmail, Analytics) Teasing 36
  37. 37. Big Brother is popular with employees { First 10-digit prime found in consecutive digits of e }.com Free food, bus and childcare Techno elite Managers earn 0$ 20% 37
  38. 38. Big Brother is popular with owners Source: Yahoo 38
  39. 39. Big Brother isn’t evil! “Don’t be evil.” 39
  40. 40. Big Brother isn’t evil? 40
  41. 41. Perhaps Big Brother isn’t evil …but its data could end in the wrong hands Legally Illegally Patriot act, Odenberg, Echelon? Google-employees Evil buyer of Google Eavesdroppers Mistake/software bug 41
  42. 42. Perhaps Big Brother isn’t evil …but even in appropriate hands, easy data access isn’t always good Who will ever get a job or a date if a Google background search will easily reveal all our past mistakes? Will people dare to express themselves if everything is always recorded and made searchable? Do you really want to know what your doctor or babysitter looks like when she’s drunk? 42
  43. 43. Perhaps Big Brother isn’t evil …but some people think otherwise 43
  44. 44. Who is little brother? 44
  45. 45. Who is little brother? …who is watching whom? 60 million camera phones in Europe - sold in 2006 only Source: Photo: Matt Seppings 45
  46. 46. Who is little brother? Photo Zone41 46
  47. 47. What can little brother do? …avoid being seen by Big Brother? Illustration: 47
  48. 48. What can little brother do? … stop feeding Big Brother? A B PageRank depends on little brothers 48
  49. 49. What can little brother do? …support lobby groups 49
  50. 50. What can little brother do? …vote for politicians who are aware 50
  51. 51. What can little brother do? If you can’t beat them… …help them! Integrity means wholeness Better if Google gets ALL information - not just mistakes and embarrassing stuff? 51
  52. 52. What can little brother do? …get to know Big Brother! ”Epic 2015” – how Google may take control over media or Google for it! ”Master plan” – privacy concerns 52
  53. 53. Photo: Carte postale Suédoise, used with permission Should little brother not help Big Brother? - Let’s at least be aware! Pär Lannerö The 13th Nordic Conference on Information and Documentation Stockholm University, Aula Magna, June 19, 2007 53
  54. 54. About Metamatrix METAMATRIX is a consultancy company focusing on information management. We have experts in public sector management, information architecture and systems development. METAMATRIX Stockholm Sveavägen 31 111 34 Stockholm, Sweden Tel. +46 (0)8-506 533 00 Fax. +46 (0)8-506 533 99 METAMATRIX Örebro Hällabrottet 610 692 92 Kumla, Sweden Tel: +46 (0)19-575 470 METAMATRIX Göteborg Kastellgatan 18 413 07 Göteborg, Sweden Tel: +46 (0)31-761 03 30 We have several framework agreements (ramavtal) facilitating public procurement. 54