Flickr is a revolution in photo storage, sharing and organization, making photo management an easy, natural and collaborative process. Get comments, notes, and tags on your photos, post to any blog, share and more! According to Flikr.com
You get it. Brand recognition. Communicate directly to your customers. Increase your search engine rankings. SEO benefits. Social media content is now integrated with search results. Brand monitoring. Generate website traffic. Find new customers through your social media friends. Find new customers through your company profile. Niche marketing.
53% of adult females use social media at least on a weekly basis. Their top interests are entertainment, food, health/wellness, and recipes/cooking. Fashion/beauty and shopping comes in fifth. 34% of women use social networks to get information, while 20% of women are looking for advice and recommendations.
There are 300,000,000 users on YouTube watching 120,000,000 videos.
There are 50,000,000 tweets per day on Twitter.
Your customers want you to be social. 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present, but also interact with its consumers via social media. Despite the fact that the average customer wants to interact via social media, 30 percent of companies don’t have a program in place to handle the demand.
The Yankee Group study found that nearly 60% of customers feel company outreach via social media would improve their loyalty to a company. 70% said they want and trust company information that comes to them through social networks and most respondents said companies should monitor social media for customer feedback. On the other side of the login, 70% of the employees surveyed felt that their company didn’t have the proper tools, stats and protocols in place to make social media useful and manageable.
Social media isn’t going away. The companies that succeed will be the ones who set down proper policies and procedures for marketing and dealing with the consumer feedback across all of the channels.
“ So what WOULD you like to see on your garden center's blog? Here's what I'd like to see: good writing, photography, and gardening advice. Profiles of local public gardens and gardeners, nearby Master Gardener projects. Write-ups of workshops and talks by the garden center's own experts or others in the region. Whatever is useful as hell”
“ Facebook especially is proving to be a terrific medium for keeping in touch with customers, and even a way for them to ask questions of the business.”
“ Twitter , too, though extremely annoying to some, is the preferred medium for many younger customers, so needs to be used, at least minimally. I think garden centers should update Facebook and Twitter about events, specials and their new blog posts, but I wouldn't expect them to be chatting and updating all day.”