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Marketing Strategy for Four SeasonsHotels and Resorts<br />ADV 492 <br />JiHae Park<br />
The Canadian-based company<br />Opened its first hotel in 1961<br />The company has grown from one hotel to 84 in 34 count...
The guiding principle<br />: “to treat others as we’d wish to be treated ourselves”<br />The company has built an unrivall...
http://www.fourseasons.com/<br /><ul><li>An image only emphasizing </li></ul>  ‘special occasions’<br /><ul><li>A lot of o...
Too monotonous, not eye-catching enough
Logo is too small 					</li></ul>Current official website forFour SeasonsHotels and Resorts<br />
To be more EFFECTIVE<br /><ul><li>Integration of its official website and its new website built in purpose of commemoratin...
An image of Four SeasonsHotels and Resorts in its best shape on landing page
An easy & simple click button Book Online
Photo Gallery, for guests wondering what the hotel looks like
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  1. 1. Marketing Strategy for Four SeasonsHotels and Resorts<br />ADV 492 <br />JiHae Park<br />
  2. 2. The Canadian-based company<br />Opened its first hotel in 1961<br />The company has grown from one hotel to 84 in 34 countries<br />2011, commemorating 50 years of luxury hospitality <br />Highly personalized 24-hour service, combined with authentic, elegant surroundings of the highest quality <br />History of Four SeasonsHotels and Resorts<br />
  3. 3. The guiding principle<br />: “to treat others as we’d wish to be treated ourselves”<br />The company has built an unrivalled depth of reliability, trust and connection with its guests – a connection the company will steadfastly uphold, now and always<br />Providing hospitality and familiarity to its guests<br />Goals of Four SeasonsHotels and Resorts<br />
  4. 4. http://www.fourseasons.com/<br /><ul><li>An image only emphasizing </li></ul> ‘special occasions’<br /><ul><li>A lot of options to choose from – might result in confusion for ‘new to tech people’
  5. 5. Too monotonous, not eye-catching enough
  6. 6. Logo is too small </li></ul>Current official website forFour SeasonsHotels and Resorts<br />
  7. 7. To be more EFFECTIVE<br /><ul><li>Integration of its official website and its new website built in purpose of commemorating the company’s 50 years
  8. 8. An image of Four SeasonsHotels and Resorts in its best shape on landing page
  9. 9. An easy & simple click button Book Online
  10. 10. Photo Gallery, for guests wondering what the hotel looks like
  11. 11. Special holidays (ex. Easter & Mother’s day) offer included in options </li></ul>Altered website forFour SeasonsHotels and Resorts<br />
  12. 12. Four Seasons’ <br />50thBirthday<br />The hotel’s new theme already is use<br />But, needs to stand out more<br /><ul><li>Either on website</li></ul>- As mentioned in previous slides<br /><ul><li>Or in special promotions</li></ul>- blogging and events<br />New Theme forFour SeasonsHotels and Resorts<br />
  13. 13. Blogging <br /><ul><li>Build a blog (casual one) to connect with guests
  14. 14. Blog on its official website so guests can visit more quickly and more conveniently
  15. 15. Mostly about special promotions such as 50th anniversary offers or Mother’s day offers
  16. 16. Let guests or visitors comment on posts
  17. 17. Prepare a section where guests can post about experiences after visiting Four SeasonsHotels and Resorts</li></ul>My proposal for Four SeasonsHotels and Resorts<br />
  18. 18. Events<br /><ul><li>Create more events related to the hotel’s 50th birthday and holiday seasons</li></ul>- Offering gifts to married couples who spend their 50year anniversary in Four SeasonsHotels and Resorts<br />- Provide perfect home- made Thanksgiving<br />meal to guests during Thanksgiving weekend<br /><ul><li>Concentrate more on the hotel’s 50th birthday</li></ul>- Send out ‘discount’ coupons for spa and leisure <br />activities to its loyalty members<br />My proposal for Four SeasonsHotels and Resorts<br />
  19. 19. Compare sales/reservation rates to the previous years’<br />Monitor the change in numbers of Four Seasons’ loyalty club<br />Monitor the traffic for both its official website and its newly created blog<br />Gather database of potential prospects <br />Evaluating success of my strategyFour SeasonsHotels and Resorts<br />
  20. 20. Allocation of budget<br /><ul><li>Altering its official website (15%)
  21. 21. Creating a casual blog (10%)
  22. 22. Holding more events (75%)</li></ul>Timeline<br /><ul><li>It will vary from countries to countries since holiday seasons vary ex. Chinese New Year in China and Thanksgiving in the United States
  23. 23. Holding events related to the hotel’s 50th birthday will be very similar </li></ul>Budget & Timeline of my strategyFour SeasonsHotels and Resorts<br />
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