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RED BULL 492 final presentation
RED BULL 492 final presentation
RED BULL 492 final presentation
RED BULL 492 final presentation
RED BULL 492 final presentation
RED BULL 492 final presentation
RED BULL 492 final presentation
RED BULL 492 final presentation
RED BULL 492 final presentation
RED BULL 492 final presentation
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RED BULL 492 final presentation

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NEW MEDIA DRIVERS LICENSE FINAL PROJECT-- RED BULL

NEW MEDIA DRIVERS LICENSE FINAL PROJECT-- RED BULL

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  • 1. ADV 492. Marketing Strategy.<br />New Media Drivers License Course<br />Heesang Park (A39522969)<br />
  • 2. What is the Red Bull?<br />Red Bull Energy Drink<br />Red Bull Energy Drink!!!<br /><ul><li>In 1984, Mateschitz founded Red Bull.
  • 3. Red Bull Energy Drink is a functional beverage.
  • 4. Developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987.
  • 5. Present, Red Bull available in 162 countries.</li></li></ul><li>What is the Goal?<br />Red Bull Energy Drink<br /><ul><li>Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle.
  • 6. In short, Red Bull gives wings to people who want to be mentally and physically active and have a zest for life.</li></li></ul><li>Who is the Competitors?<br />Red Bull Energy Drink<br />Other Energy Drinks<br />
  • 7. Target.&amp;Positioning.<br />Red Bull Energy Drink<br /><ul><li>Red Bull’s position in Energy drink market.
  • 8. Already Popular Energy Drink through variety Campaigns.
  • 9. But Recently many other Energy drinks launched.
  • 10. Many clients interest new energy drink brands.
  • 11. Red Bull needs more new strategy for keeping their fame in Energy Drink Market.</li></li></ul><li>The Campaign. &amp;Promotion. <br />Red Bull Energy Drink<br /><ul><li>Red Bull has many Creative advertising and Promotion, marketing and PR plans.
  • 12. EX) Re-designed Car(Red Bull Car)  Free Red Bull.
  • 13. EX) Used Social Media  Facebook, Twitter, Etc…
  • 14. EX) Investment Sports Game  Car racing or other sports game Sponsor.
  • 15. Free Red Bull in Campus or Street Event!! (During the Special period.)</li></li></ul><li>The Campaign. &amp;Promotion. <br />Red Bull Energy Drink<br />&lt; MY IDEA&gt;<br /><ul><li>Using Social Media (Facebook, Twitter, Online Banner)
  • 16. Find the many Univ.s Exam or Sports Game Period.
  • 17. Collect the Application through the Social Media
  • 18. Randomly Pick 10 ~ 50 Univ.s (Each Univ. 100 Cans)
  • 19. Deliver Free Red Bull at Stadium or Library</li></li></ul><li>Timeline.<br />Red Bull Energy Drink<br />Feb., April, Sept., Oct.<br />University Students<br />Exam Period<br />Big Sports Game Period<br />Ex) NBA, NHL, World Cup, Olympic, etc<br />
  • 20. Evaluation.<br />Red Bull Energy Drink<br /><ul><li>Using Cost Per Click (CPC)
  • 21. Using Google Adwords
  • 22. Online Survey through Social Media
  • 23. Facebook, Twitter
  • 24. Click “like,” “dislike.”</li></li></ul><li>Budget.<br />Red Bull Energy Drink<br /><ul><li>Red Bull has many great strategies.
  • 25. Just Upgrade little bit!!
  • 26. It is almost similar to original budget.
  • 27. In my Idea case,
  • 28. 1 Red Bull  $2.99/1can 100 X $2.99 = $300
  • 29. If 10 Univ.s  $300 X 10 = $3000 + a
  • 30. If 50 Univ.s  $300 X 50</li></ul> =$15,000 + a<br />(*a: advertising fee for promotion strategy like flyer or banner, and etc…)<br /> Thanks!!!!!!<br />

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