Virtualize Your Telephony Platform with Cisco UCS

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Virtualize Your Telephony Platform with Cisco UCS

  1. 1. Cisco Unified Communications on Cisco Unified Computing System Alexa Trifilo, Unified Communications System Engineer Cisco SystemsPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
  2. 2. Introductions The New Collaboration Experience Trends and Business drivers for Unified Communications (UC) Cisco UC on the Cisco UCSCustomer successQ&A/Wrap up© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  3. 3. Cisco Advanced Certifications:• Unified Communications• Wireless• SecurityProviding IT services to themid-Atlantic for 20 yearsIntegrating Cisco telephony &messaging solutions since2002 www.ali-inc.com© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  4. 4. Cloud Based Applications Thin ClientsChallenging to provide rich media and consistent experience across hosting models© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  5. 5. Across all Devices Any Time and PlaceBut poor experiences can result from incompatible systems and poor media handling© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  6. 6. Customer Collaboration Employee CollaborationBut need to balance personal productivity with enterprise-class control© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  7. 7. New Capabilities needed for Efficiency and Competitiveness Mobile Secure access to information and people from any device, anywhere Social Expertise & Information location, Proactive customer interaction Visual High quality interaction from anywhere, realtime and offline Virtual Agility and scale on demand, Rich media with VDI economics,© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  8. 8. Wide Variety of Collaboration Needs Cloud On-Premises Mobile, Office, Home, Inter-Company Smartphones, Tablets, Video, Voice, Web, Laptops, Thin Clients Social, Business Apps Wide Variety of Collaboration Technologies© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  9. 9. Wide Variety of Collaboration Needs INTEGRATED COLLABORATION EXPERIENCE ANYWHERE ANY DEVICE ANY CONTENT Richest Experience Secure in Any Location Mobility Video handled as Easily Flexible Access as Voice, Data from All Clients Wide Variety of Collaboration Technologies© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  10. 10. Category Quadrant/ Market Scope Corporate Leader Telephony Unified Leader Communications Contact Center Leader Web Conferencing Leader Video/Telepresence Strong Positive IM and Presence Positive© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  11. 11. The New Collaboration Experience Trends and Business drivers for Unified Communications (UC) Cisco UC on the Cisco UCS Customer success© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  12. 12. How do I How do I keep Can I cut my effectively manage pace with the communications Key Business changing nature costs? Relationships? of collaboration? How do I How do I How can I manage my migrate without improve employee communications disrupting my productivity? securely? business?© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  13. 13. Software Global VideoVirtualization Mobility as a Service Value Chains Everywhere© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  14. 14. How can I… … reduce the number of servers, devices, and equipment required, lowering capital expenditures? … increase operational efficiency and scale, reducing operating expenses? … insure agility and investment protection?© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  15. 15. The New Collaboration Experience Trends and Business drivers for Unified Communications (UC) Cisco UC on the Cisco UCS Customer success© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  16. 16. • Introducing ability to deploy Unified Communications applications in a virtualized environment Benefits Supported on Unified Computing System  Lower TCO Based on market-leading VMware vSphere  Increased Agility ESXi  Investment • Ensure performance, reliability, Protection management and high availability • Support across key UC applications UCS C200 UCS B200 UCS C210© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 16
  17. 17. VOIP, ICM CUCM 3.x/4.x Cisco UC 5.0+ Cisco UC 8.0(2) SAF 1990s ~2000 2005 2010 Future Legacy Voice Server Network Appliance Virtualization Enhancement (Special-purpose) Services Business Increasing Architectural Flexibility while Decreasing Barriers to Rapidly Deploy/Tailor Agility Footprint, Increasing “Miniaturization”, Consolidation & Avoidance while Increasing EfficiencySpace, Energy, Cabling Investment No Forklifts  Network Convergence  Commodity Servers/Storage  Virtualization Leverage Business Increasing Security, Resiliency and options for High Availability / Disaster Recovery Continuity Management Increasing Familiarity, Centralization, Scale and Efficiency Simplification © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  18. 18. Same TCO Drivers: Technology, Facilities, Management BurdenData Center 1.0 Data Center 2.0 Data Center 3.0with Traditional with Unified with VirtualizedCommunications Communications Communications … … …Mainframe PBX Servers and Appliances Virtualized Compute/Storage Converged Data The Network Communications Data Network Center Unified Fabric & Networks Too Many Networks Too Many Fabrics Centralized Operations  Distributed Operations  Flexible Operations Controlled but Inflexible  Flexibility, but with Sprawl  Agility + Governance High TCO  Medium to High TCO  Low TCO© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  19. 19. • Half-width blade server form factor • Best for Medium to high server count & concentration Existing or planned data center “Ready, willing, able” to support servers, VMware, storage Operational “maturity”© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
  20. 20. Cisco Unified Communications 8.0(2) LAN PSTN UCS 6100 SAN Fabric Disk Array UCS 5100 Blade Server Interconnect Chassis with UCS 2100 (mandatory) Switches Fabric Extender and 1-8 UCS B200 M2 Blade Servers© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
  21. 21. • Rack server form factor • Best for Low to medium server count Ready to move off an appliance model (server/VMware admin) Preference for rack server form factor Interim migration step for data center solution© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
  22. 22. Cisco Unified Communications 8.0(3) LAN PSTN … UCS C210 M2 UCS C200 M2 SAN Disk Array (optional)© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
  23. 23. • Unified Communications Manager • Unified Interaction Center with Integrated Mobility • Unified Contact Center • Unified Communications Manager – Management Portal Session Management Edition • Unified Customer Voice Portal • Emergency Responder (B200, C210 only) • Unified Attendant Consoles (B200 • Unified Communications M1 only) Management Suite • Unity Connection • MediaSense • Unity (B200, C210 only) • SocialMiner • Unified Presence • Meeting Place 8.5 • Unified Contact Center Express • Others later • Unified Contact Center Enterprise (B200, C210 only)© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
  24. 24. The New Collaboration Experience Trends and Business drivers for Unified Communications (UC) Cisco UC on the Cisco UCS Customer success© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
  25. 25. Example: 5,000 users Dial tone, voicemail and Presence, 10% are Contact Center Agents 11 non-virtualized rack servers required for UC, more for other business apps Before After UC applications now co-resident CAPEX OPEX • Reduced Server Count (50-75%)  Reduced Rack & Floor Space (36%)  Reduced Power/Cooling (20+%) • Storage Consolidation (50+%)  Fewer Servers to Manage (50-75% less) • Reduced Network Ports (50+%)  Reduced Maintenance/Support Costs (~20%) • Reduced Cabling (50+%)© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
  26. 26. $1,100,000$1,000,000 Per site: MCS OPEX $900,000 $800,000 $700,000 MCS CAPEX $600,000 $500,000 UCS OPEX $400,000 $300,000 UCS CAPEX $200,000 $100,000 $0 4 8 UC “Server” Count 12 16 20 Assumptions: • UC “Servers” only. A “Server” is either one MCS 7845, or one Virtual Machine. • Dual sites, distribute infrastructure across sites. • Model with list pricing, MCS 7845-I3, “2vcpu” VM, 4:1 co-residency, UCS B200 M1 for UC, VMware Enterprise Plus Edition • No single point of failure – redundant sites, switching, chassis, servers • Switching and Chassis provisioned with growth headroom © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
  27. 27. •UCS C200 Hardware •Unified Communications Manager software •Cisco Unity Connection, Cisco Unified Presence Software •UC Client software only (Video Cameras need to be purchased separately) •Cisco Unified Workspace Licensing BE licenses for the first 100 users •Enhanced 5 Agent Seat Contact Center Express bundle 100 Unified Workspace Licensing Business UCS C200 Server for + Edition licenses + UC server/client media kits Unified CMBE 6000© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
  28. 28. Adaptability Portability Mobility Repurposing Leverage existing infrastructure© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
  29. 29. • Plan & Design Service For channel partner enablement • Configuration & Performance Audit For UC, on existing UCS deployment • Operation Support Planning Workshop • Pre-Production Pilot Service Fixed and Custom options • Accelerated Deployment Service Greenfield and Migration options • Project ManagementFor more details, see:www.cisco.com/go/unifiedcomputingservicesandwww.cisco.com/en/US/products/svcs/ps2961/ps2664/serv_group_home.html© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
  30. 30. Questions & Next Steps Parker Pearson parker@ali-inc.com (434) 386-4284  Recording & Follow up resources coming via follow up email  Don’t forget! Fill in the online session feedback session for your Starbucks card.© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

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