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CNW Group and Leger Marketing today shared a
preview of comprehensive new research into the social media usage, views and
habits of Canadian consumers and public relations practitioners. These summary
results were announced at the mesh 2009 Web Conference.
The study was unique in its approach of looking at both the consumer and
PR practitioner sides of the social media relationship; looking for gaps and
overlaps in PR practitioner perception and the consumer-reported reality.
More than 1,500 Canadian consumers were surveyed on issues ranging from
how often they use online communications tools, to how social media has
influenced their purchasing decisions. PR Practitioners were asked how they
thought consumer users would respond. In order to ensure the integrity of the
research, only those consumers and PR practitioners who engage in social media
were invited to participate.