"Colder than..." Contest Presentation

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My first individual presentation in my Business Communications class, based on an article relating to a Coors Light promotion.

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"Colder than..." Contest Presentation

  1. 1. “COLDER THAN… CONTEST”<br /> Article: “Coors Light Gets Cold with Consumers” <br />
  2. 2. In this presentation…<br />-Coors Light Company History<br />-The “Colder Than…” Contest<br />-Examples<br />-Benefits<br />-Utilizing New Media<br />-Controversy<br />-Effectiveness<br />-Resources<br />
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  6. 6. Benefits of the“Colder than…” Contest.<br />
  7. 7. Leaves Customers Satisfied!<br />
  8. 8. “Colder Than…” ContestUtilizing New Media<br />
  9. 9. Controversy surrounding “Colder Than…” Contest<br />
  10. 10. “What we’ve told customers is we’re sorry and apologetic if we’ve offended anyone.”<br />-Adam Moffatt, Marketing Manager of Coors Light<br />
  11. 11. “Colder than…” ContestEffectiveness<br />Revenue and Sales Increased during June 15 – August 30 2009, the time in which the contest was held.<br />Revenue June 2008:$79.4 Million<br /> Revenue June 2009:$187.3 Million<br /> 136.3 % INCREASE<br />
  12. 12. RESOURCES<br />Martin, Russ. (2009) Coors Light Gets Cold With Consumers. Retrieved September 17, 2009, from Marketing Magazine Website. Website:http://www.marketingmag.ca/english/creative/featuredcampaign/article.jsp?content=20090708_170347_8360<br />Molson Coors Reports Higher Second Quarter 2009 Income (2009). Retrieved September 22, 2009, from iStock Analyst Website. Website: http://www.istockanalyst.com/article/viewistocknews/articleid/3387772<br />Fong, Petti. (2009) B.C.’s billboard pokes fun at Toronto. Retrieved September 22, 2009, from The Star. Website: http://www.thestar.com/news/canada/article/682420<br />
  13. 13. Thank you for viewing my presentation<br />

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