3-1 Culture Around the World 3-2 Culture and Social Organizations 3-3 Communication Across Cultures 3-4 Values Around the World International Business Chapter 3 Cultural Influences on Global Business [P.57-83]
Contexting refers to how direct or indirect communication is.
A low-context culture is one that communicates very directly.
A high-context culture is one that communicates indirectly.
International Business Chapter 3-3 Direct and Indirect Communication
International Business Chapter 3-3 Direct and Indirect Communication High-context culture Low-context culture Less words more gesture Value of single word is not as important as how it is said Few words can communicate a complex message high context culture, many things are left unsaid, letting the culture explain More explicit The value of the word is not as important as the whole message lower context culture demands more independence, and expects many relationships, but fewer intimate ones.