Ravi Visvesvaraya Prasad Mobile VAS Summit, 24 Sept 2009
• Mobile VAS Market in India
= Rs 100,000 million in 2009
= Rs 200,000 million in 2011
• Annual Growth Rate = 70 %
• Mobile VAS contributes 9 to 12 % of an
operator’s revenue.
• Expected to reach 18 – 22 % by 2010.
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Ravi Visvesvaraya Prasad Mobile VAS Summit, 24 Sept 2009
• Music / Caller Ring Back Tones = 40 %
• Person to Person SMS = 40 %
• Person to Application SMS = 15 %
+ Application to Person SMS
• Games =5%
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Ravi Visvesvaraya Prasad Mobile VAS Summit, 24 Sept 2009
• SMS (P2P, A2P, P2A) = 50%
• Interactive Voice Response = 40 %
• General Packet Radio Service = 8%
• Unstructured Supplementary
Service Data USSD =2%
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Ravi Visvesvaraya Prasad Mobile VAS Summit, 24 Sept 2009
• Commercial Transactions
• Information Services
• Entertainment
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Ravi Visvesvaraya Prasad Mobile VAS Summit, 24 Sept 2009
1. Commercial Transactions
• Mobile Banking
• Mobile Bill Payments
Concerns
• Security
• Access Mode
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Ravi Visvesvaraya Prasad Mobile VAS Summit, 24 Sept 2009
2. Information Services
• SMS from Banks about Withdrawals
• Stock Market Quotes
• Commodity Prices
• SMS from Real Estate Brokers
• Events
• Sports scores
• News
• Traffic
• Airline Fares
• Airline Delays
• Job Search
• Location Bases Services
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Ravi Visvesvaraya Prasad Mobile VAS Summit, 24 Sept 2009
3. Entertainment
• Music
• Caller Ring Back Tones
• Bollywood Ringtones
• Chatting
• Dating
• Matrimonial
• Sports scores
• Voting on TV Shows
• Voting on TV Contests
• Jokes
• Games
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Ravi Visvesvaraya Prasad Mobile VAS Summit, 24 Sept 2009
Future Growth of VAS in India
• 1) Handsets & Mobile Internet Devices
(Java, GPRS, GPS )
• 2) Infrastructure & Technology
(Mobile Payment Platform, Interactive Voice Response,
Local Language SMS Gateways)
• 3) Content
(Revenue Share between Content Developers and
Telecom Operators)
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Ravi Visvesvaraya Prasad Mobile VAS Summit, 24 Sept 2009
Telecom Industry Consultants
• Advise multinational telecom corporations on entering
the Indian market.
• Formulate entry strategies; perform feasibility studies;
project reports; market strategies; identification of joint
venture partners, distributors, etc.
• Advise telecom corporations on regulations, policies,
government relations, public relations, and help obtain all
central, state, and local government permissions.
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Ravi Visvesvaraya Prasad Mobile VAS Summit, 24 Sept 2009
Software Industry Consultants
• Advise Indian software development organizations on
obtaining export and large domestic orders.
• Advise overseas corporations on outsourcing their
software development and maintenance requirements to
Indian software developers.
• Advise corporations wanting to establish software
development centres in India on regulations, policies,
and help obtain all government permissions.
• Advise corporations on establishing units under the
Special Economic Zone (SEZ) scheme.
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