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TATA Telecom Represented at The Mobile VAS SUMMIT 2009 by Virtue Insight
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TATA Telecom Represented at The Mobile VAS SUMMIT 2009 by Virtue Insight

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  • 1. VAS Summit : Tata’s Experience in Wimax in India 23rd Sep Neeraj Sonker VP Wireless Engg ©2008 Tata Communications Internet Services Limited, Ltd. All Rights Reserved.
  • 2. Agenda TATA’s Ambitions in WBA Broadband – The Bangalore Experience Current India Perspective Lesson Learned & Way Forward 1
  • 3. India: Strong Economic Fundamentals Third Largest Economy by 2050(1) With Highest Projected Growth Rate(1) GDP (US$bn) GDP CAGR (2005-2050E) 50,000 44,453 10% 8.9% 40,000 35,165 7.5% 8% 30,000 27,803 5.9% 6% 5.5% 20,000 4% 2.5% 10,000 6,673 6,074 5,870 1.8% 1.7% 3,782 3,603 2% 1.3% 3,148 0.9% 0 0% Germany Germany China India Japan Russia France US UK US UK China India Japan Russia France Brazil Brazil Increasing Per Capita Income(2) Increasing Household Disposable Income(3) Per Capita Income (US$) Avg HH disposable income CAGR : 10% Rupees (‘000) 1,140 Urban 1,200 500 CAGR CAGR 961 4.6% 5.8% 797 900 3.6% 5.3% All India 640 2.8% 3.6% 600 250 Rural 300 0 0 FY04 FY07 FY08E FY10E FY95 FY90 FY95 FY00 FY05 FY10E FY15E FY20E FY25E (1) Source : Industry Research; currency translated using 2003 US $ rate 2 (2) Source: Street research & RBI website (3) Source: McKinsey Report: The ‘Bird of Gold’ dated May 2007
  • 4. India: Favorable Demographic Shift Favorable Shift in Income Profile (1) Growing Work Force (15-59 yrs)(2) (15- % of % of population population 100% 1 1 2 1 100% 4 7% 8% 8% 9% 11% 12% 8 19 75% 58% 60% 63% 64% 64% 64% 80% 50% 41 32 25% 35% 32% 29% 27% 25% 23% 0% 60% 43 FY 2001 FY 2006 FY 2011E FY 2016E FY 2021E FY 2026E 0-14 yrs 15-59 yrs >60 yrs 40% 36 Increasing Literacy(3) % literate population 54 90% 85% 80% 20% 35 70% 65% 22 60% 52% 50% 44% 40% 0% 30% FY 2005 FY 2015E FY 2025E 20% Deprived (<Rs. 90,000 pa) Aspirers (Rs. 90,000-200,000 pa) 10% Seekers (Rs. 200,000-500,000 pa) Strivers (Rs. 500,000 - 1,000,000 pa) 0% Globals (>Rs. 1,000,000 pa) FY 1981 FY 1991 FY 2001 FY 2012E Huge base of working class with favorable income levels & literacy rate presents potentially large market literacy (1) Source: Mckinsey Report May 2007 (Income levels are at real 2001 prices) (2) Source: The National Commission On Population May 2006 3 (3) Source: Census of India; 2012 rate is India’s 11th Economic Plan objective
  • 5. Broadband Market In India – Huge Potential Quick Facts  Among the top in Internet user base (Absolute No’s)  With one of the lowest penetration (in %)  With much lower BB penetration Phone Connections Population 1.2 billion ~400 million Total Population Total Population Urban Population ~400+ million Cable Addressable Urban Addressable Urban Connections population population ~80 million People with Phone (Wireline/ People with Phone (Wireline/ Wireless) connections Wireless) connections Internet User ~70 million Fixed Cable/ Internet/ Broadband Cable/ Internet/ Broadband Connections Connections Connections Internet ~36 million Connections ~11 million Broadband Connections ~5 million 4 Source : TRAI, IAMAI, Management estimates (Estimates for September 2007)
  • 6. THE BROADBAND ENABLERS International Infra Domestic City Last mile Access Broadband Triangle Alliances & Content Device Tax structure tie-ups Import procedures Open standards -IOT 5
  • 7. India – Huge Internet Potential… • Poor infrastructure & support • No LLU • Legacy network with long loop lengths • Unorganized cable infrastructure with poor network • 2G + services in the country Current • High Buried Access Costs Impediments • Very low wire line penetration • 200 months of ARPU as Capex for growth • Limited green-field deployment • Limited spectrum for BWA • Limited content offering – restricted utility for access • Far superior roll-out mechanism with the advantage of existing infrastructure of wireless telecom players Wireless to be • Spectrum auction likely in near term – Transforming the Indian industry the technology • Potentially large coverage and faster expansion for choice Wireless is the best technology to drive internet growth in India Wireless is the best technology to drive internet growth in India 6
  • 8. Wimax in India Neeraj Sonker VP Wireless Engg ©2008 Tata Communications Internet Services Limited, Ltd. All Rights Reserved.
  • 9. Auction is WiMAX – FIRST OFF THE BLOCKS expected Dec, 2009 3G Policy is announced  Spectrum to be auctioned to 3-4 players  Greater impact on voice economics rather than data services BWA Policy is announced  Spectrum - Auction is on the Card Two block of 20 MHz in 2.5 GHz band and similar number in 2.3 GHz band. Total 4 blocks – 4 Operators  Bidding would be on service area wise basis. Each bidder can get a block of 20 MHz in 2.3 GHz or 2.5 GHz bands in a telecom service area WiMAX – Available now  ISPs using 3.3GHz spectrum for WiMAX roll-out  At least 3 networks being built in large towns 20 mn subs  Good spectral efficiencies projected by 2010  Already a 4G technology – OFDMA today  Cost of CPE becomes indirect Promising technology option - need catalyst to fuel the deployment 8
  • 10. Agenda TATA’s Ambitions in WBA Broadband – The Bangalore Experience Current India Perspective Lesson Learned & Way Forward 9
  • 11. Wimax @ TATA Neeraj Sonker VP Wireless Engg ©2008 Tata Communications Internet Services Limited, Ltd. All Rights Reserved.
  • 12. Tata Communications Leadership Landscape Industry Leader State-of-the-art Customers  #1 Global wholesale voice Infrastructure  1,500 Gobal carriers  #1 Global submarine cable  200,000 Route km global  600 Mobile operators capacity network  “Fortune 1000” of India  #1 International long distance  300 Points of Presence (PoPs)  5,000+ SMEs in India services in India  20+ Terabit submarine capacity  500,000 Internet and  #1 Enterprise data services in  ~1M Sq. feet of Data Center broadband subs India space  #1 Internet services in India 11
  • 13. ~5000 Sectors Deployed ~60,000 Retail WiMAX FROM TATA and Enterprise Customers One of the first operators to deploy Wimax in India Deployment for both Enterprise and Retail customers Enterprise Deployment : 144+ cities already operational for meeting last mile requirements for Enterprise Customers  Retail Deployment -  Bangalore as a First city was rolled out for Retail in December 2007 with 132 BTS and Now , we are live in ! Bangalore with ~200 BTS Delhi+NCR with ~400 BTS Hyderabad with ~160+ BTS Chandigarh with ~60+ BTS 12
  • 14. Mega POP Major POP Metro E Major POP Fixed WiMAX Business Drivers 10 G Major POP Retail and SME Major POP 2 * 1G Micro POP  Tata Communication is a leading CWD Micro POP M Son JaPa Gor Broadband Services Providers Micro POP Ring Fari Lud epat m tia akh Bhuba m Alla M pur dab hian Ghala hab ee neshw u ad C Dur Bhi ad Ka ziab Hi RoGuar Aga Asa utt Ro Micro POP lwa Ko rna Chand ss ru ac gap urk Ra wa rtala nso  We have huge Telecom assets Aj ra Al ta al m Jod wa Amri r ad igarh ht t ar k ur Shi ela nc ak hati Jamsh llon Samb l g El hi halpur Ad erhp tsar Luc edhpur ur G 1 G Rings available in terms of – Va Ba Sil ls ur rie Bh vas ad lly Su Ja gao and w Gur Jal kno MPLS WAN Ka uon un np i tu Ne Tirup llo athy An Jam Aggregation switch sanag aru Gand rat n ar ur No Vishaka re r Wara ip patnam  Global Tier 1 Internet Backbone anch ar Himathinag d Ra nagar Building switch jk ar ur De lhi Kol kot id a ngal M ed Vija Ba Samath ak ywa ot roMe ta Hyd  No 1 – Sub Marine Cable Carrier Ra da Khsa or na Ahm edab erab Ka kinK Raja anagar dai mund M ip ba ad ad Bang ry Bh ada ys  Domestic Backbone - ~40,000 km fiber G wa ur Bh lio op Va al M u m alore Ha o or M esa la Tu an n sh r r ila In Jab ba Pu Ch backbone i do i Ve alp rn rei ur i neErna kula enn ai Coimb atorei Bel Man Hu gau galo mk dy uri a m bli m re Tut a  Connect ~4000 Cities Pa nji Sa So ng la Can Ve Ho Er ico od m Pu rn li ne Na Kol pu Na non Mad llo Sa sse Tir  MPLS Backbone connecting 120 Cities r gp hap Sa si Ahm ur tar Bar ore urai re le up ur Tri Ca Pondic ur Lake Cowichan LCN ur Auran Ja am Thri k edna a ch Pa lic m gar gabad lg ati ssur Ko yTrivand herry  Metro Network in 30 Cities Vancouver VCW ao lla raum lg ut ha Laurentides LAU n m All t Cannix2  DWDM and Cisco MPLS Metro ep Toronto TNK ey Cannix W2C W3C Ethernet in top 8 Cities Seattle SEP Montreal MTT Chicago CT8  First Mile remains a challenge in India Toronto TTT New York 32 Ave America NW8 NQT Tier 1 Internet Backbone Denver – Cost , Municipal Clearances , Time Newark NJY NTO to deploy etc San Jose SQN Palo Alto PDI Los Angeles 1 LAA Ashburn AEQ  WiMAX offers an excellent high speed OC-192 Santa Clara SV1 Los Angeles 2 Atlanta A56 connectivity for Retail and SME GE OC LXE Miami MIA -48 OC Dallas 13 DTX NOTA MLN 12 OC 3
  • 15. Target Segments  Residential Customers  Product /Services Residential  Driven by:  High Speed Internet – Price  Content/Applications – Fragmented – Wide range of application/content – Always-on All You Can Eat  Branch & Small Business  Product /Services SMB  Driven by:  High Speed Internet – Dial-up Migrating to broadband  Hosted SME Applications – Looking for Web presence  MPLS L2 and L3 VPN  Branch Office Connectivity/Dealer  Product /Services Network/WareHouses/Factories/Plants  High Speed Reliable Internet Enterprise  Driven by:  MPLS L2 and L3 VPN – Reliable and SLA driven Services  Managed VoIP etc – Complete E2E Solution  Managed Services 14
  • 16. Drivers for Technology selection and Roadmap Remove the ‘Feasibility’ Challenges  Create a citywide network using Wimax rather Retail than point to point availability Break Installation Timelines Scope 4 Metro Roll-out  Create a simple easy to install process followed by other key  Migrate to Customer Self Install city coverage. Scalable for future 1 million subscriber Timeline capacity by 2010 3.3 GHz currently Additional spectrum Spectrum on 2.3 / 2.5Ghz after Spectrum Auction in Dec, 09 802.16d(2007) moving Standard to 802.16e(2009) 100s of Mns of Dollars Investment ($$$$ ) 15
  • 17. 144+ WiMax Cities Rolled out by Tata WiMAX Shimla Cities Ludhiana Enterprise Amritsar Mohali Patial Chandigarh Retail a Karnal Ambala Hissar Meerut Gurgaon Delhi Gaziabad Bareilly Faridabad Noida Alwar Jaipur Lucknow Jodhpur Ajmer Agra Gandhinagar Asansol Allahabad Ahmedabad Jhansi Kharakpur Anand Ranchi Kolkatta Baroda Bharuch Jabalpu Surat r Jamshedpu r Mumbai Nagpur Raurkela Pun Cuttack e Satara Kolhapur Vizag Hyderabad Vijaywada Eluru Nellore Hossur Mysore Chennai Bangalore Salem Coimbatore Palakkad Trissur Madurai Cochin Ernaculam Tuticorin Allepey Kottayam Trivandrum 16
  • 18. Agenda TATA’s Ambitions in WBA The Bangalore Broadband – Experience Current India Perspective Lesson Learned & Way Forward 17
  • 19. WiMAX Case Study: Bangalore – Some Key Facts India's 5th largest city and the fastest growing city in Asia. Silicon Valley of India Delhi 8 Mn people and over 10,000 industries 86% literacy ( national avg – at 61%) Kolkata Mumbai More than 1000 software companies Hyderabad The population of the IT industry folks in Bangalore Bangalore is 5% i.e 400,000. Chennai Higher per capita income The city is the third-largest hub for HNIs Biotechnology is a rapidly expanding field in the city. Bangalore accounts for 47% of SAFE biotechnology companies in India. 18
  • 20. Bangalore Case Study for WiMAX Roll out: Coverage & Services Launched with 150 BTS in Dec 2007, currently at ~approx. 200 BTS  All sites shared with TTSL – (Tata CDMA mobile Operator with 26.33 Million as in Oct 08).  Backhaul on predominantly fiber  3.3 Ghz, 12 Mhz, 3 Mhz/sector, 4 sectors  85% of the city covered  Outdoor SS – truck roll required  Introduced 3rd party SS to work with the BTS  Arguably the first network in Wimax 16d to have fully interoperable 3rd party SS  SS installed at between 3 to 12 mtrs height, typically  Over 12,000 customers installed in first 5 months & ~35,000 currently. 19
  • 21. Design Assumptions •Cell edge – QPSK Bangalore – Complete coverage •Building edge coverage •SS height 3 m to 12 m •85% Probability of service by area •Area of coverage approx 300 Sq Km 16 QAM QPSK BPSK 20
  • 22. Bangalore Case Study -Product Customization, Retail  2 Mbps is the standard speed for volume-based plans in India – which are the highest selling plans. However, considering the speeds and the number of customers expected per BTS sector – customer offering tweaked to ensure higher % of 256 Kbps sales. Go Unlimited! % of Speed Customers 2 Mbps 5% 1 Mbps 1% 512 kbps 7% 384 kbps 1% 256 kbps 86% While traditionally, WiMax users are on DHCP to enable them to pick up the strongest signal rather than tying them to a BTS, the need of a Static IP for a SMB customer in effect, locks the SMB to a BTS. 21
  • 23. BS & SS IN BANGALORE 22
  • 24. SS/CPE – Outdoor 23
  • 25. 5-10% Of ARPU Open Garden Portal : Content and Applications http://www.tataindicombroadband.in/ 24
  • 26. Some of our partners – Home Services Applications / Services Entertainment/ Video Education/ Learning 25
  • 27. Current Product Portfolio – Business Services E Biz Applications  Field Force Automation - mSales E-Biz Collaboration  Collabrix - Web meeting tool with secured IM, VoIP Audio, Web conf Collaboration  Live Documents - create, save & collaborate docs on a browser  Hosted Intranet / Extranet - myeoffice Security Security  PC Security  Server Security  Mobile Security Hosting  PC Back-up  Web filtering – e-checkpost  Mobile Back-up (Under Development) Hosting  Domain Name Registration  Website Hosting (Windows)  Business Mail  Web2SMS 26
  • 28. Agenda TATA’s Ambitions in WBA Broadband – The Bangalore Experience Current India Perspective Lesson Learned & Way Forward 27
  • 29. Key Learning: Technology and Customer Experience The WiMAX Advantage: Bangalore BENEFIT MEASURE Over 85% Bangalore covered Extensive Coverage & increasing Increased Reliability Complaints lower by 50% Network Stability 99.85% Network Uptime Increased Efficiency 97% Orders installed within 7 days Easier Complaint Management Over 60% complaints resolved on Call Retail 0 28
  • 30. Spectrum Road Ahead … Auction On Card 16”d’ Roll Out 16”d’ Roll Out 16”e” Roll Out for for Pan India Retail Cities Enterprise Network Cities Highlights Highlights Highlights •3.3 Ghz •3.3 Ghz •2.5/2.7 Ghz •4 City Roll Out •141 City Roll Out •Pan India Deployment •Retail & Enterprise Req •Only Enterprise Req •Retail & Enterprise Req •Extensive Coverage •Limited Coverage •Extensive Coverage •Fixed/Outdoor CPE •Fixed/Outdoor CPE •Fixed/Nomadic/Mobile •Carrier Class Voice •USB/Indoor CPE •TDM Like Services •Indoor CPE 29
  • 31. Devices for Mobile WiMAX: Laptops, MIDs and HTC Mobile phone Laptops MIDs SAMSUNG MONDI Samsung NOVA Samsung PDA DO-A/1x/Wifi Samsung PMP LG PDA Sodiff E&T PMP 30
  • 32. TATA – Taking Broadband to the masses with Wimax 31
  • 33. Thank You for your attention Neeraj Sonker VP Wireless Engg ©2008 Tata Communications Internet Services Limited, Ltd. All Rights Reserved.